The Youngest Son of Sunyang

Hurray! World Big 4

Advertising foretold 4 rivers and 1,000 car gifts, distinct new cars.

When the advertisement went out, the story about the fourth class was half, and the story about the new car was half.

When it turned out that it was a 900cc light car, there were quite a few people disappointed, but ordinary people were passionate about affordable, accessible prices.

On the evening of the 22nd, the entire Republic of Korea was thrilled to confirm its entry into the 4th Legion by an incredible representative team.

On Saturday weekend evenings, young people who forgot about the night enjoyed victory by strolling the streets until dawn.

That time.

We are all here to talk about what strategy we will take for the fourth showdown in three days.

President Jo, as well as the PR team, marketing team and strategic room executives, were all excited to come up with the best plan.

If only there was a miracle in the finals, he expressed his opinions about which event to draw attention to.

That's why it's so scary to be on the flow.

Continuing with the streak, there were even those who were confident of victory, forgetting that the opponent of the Fourth Circle was a traditional German offensive.

The defeat of Spain, Italy and Portugal is also a miracle. If there are three miracles in a row, the fourth one in a row is human psychology.

“What does Joon think? Do we have to do this for the big time? ”

President Joe asked me for my opinion without losing his cool. The reason why I have seen such a great effect so far is because I have no doubt.

“That's enough. ”

“What?"

“This World Cup was a few hundred times more cost-effective. No more fun, no more touching. They were already interested in winning the semi-finals and who would they face in the finals if they won. Even if we advertise like the prophecy again, the risk only increases. ”

“Risk?”

A dozen curious eyes were drawn to me.

“Now you're saying it's natural to win, right? Probably everyone in South Korea will think that. So even if our ads predict victory, it doesn't have much of an impact. But you cannot prophesy that you will lose. If you lose in 4, it's not the team, it's our HW car. ”

I have never prophesied defeat.

The only draw game in the group stage was an unfortunate ad, but I did not get hit with an arrow because I got good results in entering the tournament.

“Once again, we are not prophets. If the prophecy of defeat is fulfilled correctly, is it a good promotion strategy? This is an ominous prophecy? Think about it. ”

Everyone shut up.

I think we've all noticed that this is the time to be most careful. Never forget that we are in a position to do business with the people when the people are intoxicated by the joy of victory.

“Your opinion failed to make it to the finals? ”

When everyone was careful of their mouths, Oh Se-hyun who thought very softly of me asked with a smile. It was also a way to unwind a rigid meeting.

“It's a miracle I've come all this way. If you can beat Germany, it's a miracle. You don't have to say anything about a new myth. I'm voting for losing. ”

“Then we should assume defeat and devise a strategy. ”

President Jo Dae-ho said carefully.

“Wouldn't it be best to do nothing to attract attention? ”

Again, the conference room was silent.

The PR and marketing teams seem to think it's wise to open their mouths after considering enough than to say something rash.

“Maybe it's a good strategy to inspire curiosity and get people on their feet. ”

“Curiosity is extreme when the familiar disappears. If we didn't have our ads in every game, that would be the talk. I wonder what the results of the semi-finals were like. ”

After that, a lot of opinions came out.

Now is the time for experts like these to take charge. I stood up with one last thought.

“There are now two matches left, regardless of the outcome of the 4th Grand War, if you win the final, 3rd or 4th place on the ground, and you're done using Seoul City Hall Square on the 29th. ”

“Wait, wasn't that third and fourth place? You sure think you're losing! ”

Oh Se-hyun checked the schedule and shouted.

“The final is Japan, after all. I thought if I went to the finals, I'd enjoy the pre-festival. ”

Let's take a shit first.

“It doesn't matter where you rank now. Compliments and sponsorships for the team that came all this way, right? ”

“Well, two of the most popular stars signed up with us. Haha.”

Director Hiddink, Park Ji Sung Athlete, and President Jo Dae-ho, who finished the advertising contract early with the two of them, burst into a pleasant smile.

“Let's thank the rest of the staff, except for the players. It doesn't look like much to give them a new car, does it? It's a light car. Why don't you give HW a medium-sized sedan instead? ”

“Staff member...? ”

“Coach, Technical Coordinator, Physical Therapist, Fitness Trainer, Video Analyzer, Equipment Manager, Interpreter, Media Officer etc…. It's quite a crowd. They worked quietly in the ghetto. Why don't we just say thank you when no one cares? ”

“That's nice. Thoughtful consideration... Warm, isn't it?”

“That's all I have to say. I hope the experts in the department are doing well... ”

* * *

On the morning of the 25th, when our advertisements were not seen, we were divided, but the most widespread assessment was that it looked like an empty newspaper with no luck today.

And the semi-finals that began that evening ended with Germany's victory.

Comments that he had guessed since the absence of the HW advertisement also appeared modestly, but he was most appreciative and appreciative of the team that created the myth of advancement to the 4th rank.

The next day, the 26th, I saw how my employees were getting out and I could see it right away.

Thank you to the team for writing the World Cup 4th Myth. From Director Gus Hiddink to the chef who provided the food for the team, our HW car prepared a small gift.

Beneath the ad text was a large, medium-sized photo.

And I don't know whose idea it was, but that evening the news started with a hundred motorcades.

The destination of this motorcade was Paju NFC.

Although the director and athletes did not appear on the news, they all appeared from the coaching staff to the guard at Paju NFC and received their car keys for a few minutes.

Thankfully, the cafeteria lady at Paju Center shed tears and the news cameraman did not miss this scene.

This is a successful pre-marketing.

The concept was shown sufficiently in South Korea and abroad at much less cost than Frankfurt's motor show.

I've heard that overseas dealers have already exploded and are being asked to move ahead with the formal launch.

Now, the third and fourth finalist evenings in Seoul Square will be the end of the month of promotions as long as the event is successful.

I wish I had won against Turkey, I'm afraid.

On Saturday, at 8 pm, people started to gather from the afternoon to see the game on the Daegu Stadium on a large screen.

The first people to get off the subway station were the dozens of small coupes that encircled the city square, Isquillo.

“It's okay. Take a look. Check the rooms, sit on the sheets. ”

Dozens of assistants guided people watching or handed out pamphlets.

Our own motorshow was opened.

The hotness of the city hall became increasingly hot with performances by popular singers. It was difficult to withdraw the exhibition vehicle because of the massive crowd before the start of the match.

With the help of police in charge of the City Hall Square, the HW car's public relations team and marketing team members took a sigh of relief and headed home in a very long time.

Proud that a month of World Cup promotions had ended successfully.

* * *

After winning Brazil, the 2002 World Cup was an international event that left much to be desired.

One of the FIFA members, a politician, has rapidly grown into a presidential candidate, and in South Korea, a non-alcoholic rock band has gone up in the national anthem.

Foreign football directors joked that the presidential election wouldn't be a problem when they ran for election, and a few young athletes who were close to anonymity before the World Cup had joined the Stardom sending love calls from overseas clubs.

If there is a person whose ransom has increased, there is a person who has fallen.

“The sponsorship costs 100 million dollars, the domestic event costs 40 billion won, right? ”

The meeting room was filled with the voices of chairman Hyundai Motor Co., Ltd., which was hard to distinguish between the question and Jill.

“What? Why isn't anyone answering? ”

“No, that's right. ”

“By the way, why are you shivering with the azine and the cruises when the HW is so high? Did they pour hundreds of billions, trillions of won? ”

“Th-that's because of the advertisement……. ”

“Advertising? Advertising for what? ”

I'm not repeating myself out of ignorance. There is no one who doesn't know the ads for HW cars that match exactly like shamans haunted by demons.

“Oh, the ad that North Tradamus was going to cry about? ”

The chairman replied by himself as if he was deaf and dumb.

“No matter how hard I try not to study, I can read that the ad was a horrific headache, not a prophecy. Didn't you see Jo Dae-ho's interview? ”

“Chairman, I know this sounds plausible, but if you don't have a shaman with you, you can't advertise it. Isn't this the World Cup? How do you push it every morning to guess the outcome of a match? ”

Thanks to the man who spoke to the chairman, the executives were deceived. Because he didn't say anything wrong, and everyone wanted to say it.

And the reason he can do that kind of presumptuous behavior is because he is his favorite eldest son.

“So? We're bringing in a shaman, too? Shall we go to Miari?”

“No. We're going to the HW, not Miari. ”

“What?"

“The man who organized this ad, we need to bring him in. The guy who wrote that ad line between the prophecy and the minds of the people, just like the president said. We have to get him.”

His eldest son seemed to be convinced that it was a very good idea.

“Good. Then you can bring in the ad planner, right? ”

“Leave it to me. And a generous budget. I'll put the money in my mouth and bring it back. ”

When my son confidently said something with a bang, he saw a smile on his mouth.

The executives sensed something strange was going on. It's because I know from experience that I throw everything I get behind that smile.

But I didn't throw anything as expected. Is he babysitting?

“Money in your mouth? Does that mean he's coming? It's not gonna be easy. ”

“Yes?”

“You said you were the richest man under 20 in my country. The next generation CEO, who inherited three or four of our country's top financial institutions with more than 100 billion KRW of known personal property. How much do you need to put in your mouth to get a guy like that? 1 trillion won? 2 trillion won? ”

“W-well, did he...? ”

The eldest son of the state chairman was embarrassed and opened his mouth.