The Youngest Son of Sunyang

“We're investing in technology transfer, not living. If the acquisition is possible, review the business and decide if the acquisition is possible. ”

“Taking over the company to forget about technology…. It's not uncommon... I can't believe you just thought that. ”

The German BMW Group acquired the UK Rover's Mini, Rover and Landrover brands in 1994 and the UK luxury brand Rolls-Royce in 1998. In 2000, however, Rovers and Landrovers were sold to Ford Corp. in the United States and currently only have three brands: BMW, Mini and Rolls-Royce.

BMW has a Landrover brand for only 6 years.

In the U.K., where the Rover Group is based, resistance was strong enough that there was an all-day rally. It was sold when they acquired Landrover and used SUV technology to create BMW X5.

The same is true of Ford's acquisition. Once I've forgotten all my moves, I'll sell them somewhere else.

“Isn't that a shortcut? Chairman Song Hyunchang thought the same thing. There's no big difference. ”

“If there's no big difference, you shouldn't even start. All of his bold investments have gone back to failure. ”

“There is a difference. It's the same idea, but people are different. ”

“Is it you, or is it the asset of investment? ”

You shake your head. It's not an investment, it's a management issue.

“No, the main stream is different. It's not the sick, it's the crusaders. ”

“Is that so?"

You look happy. No one hates grown-ups or compliments.

“Even though the cruiser came in third or fourth place, it did well. He was one of the biggest car companies in the world, but he did well against the backslides of people like Daehyun. People are different.”

“That's a lot of pressure. Haha.”

President Jo Dae-ho, who was smiling slightly, seriously asked again.

“Whether it's an investment or acquisition... Do you have money?"

“I'm not just saying that. I kept it in my heart. You need a lot of stimulation to take it to the next level. The stimulus is collaboration with an outstanding technology foreign automobile company. Find the right company. Don't worry about the money. I'll do whatever it takes.”

I also answered seriously.

“Oh, don't get me wrong. I'm not trying to make money just because I'm a car guy. You know, I'm a bronze license, right? I'm still keeping the article separate. ”

“I know it's not a hobby of the reign of third year. Great. I'll start looking into it now. I don't think it's a supercar manufacturer. We don't make high-performance cars with full power. We'll start with companies that have the skills we need. ”

He said, "Yes, I will do the same for you entirely. ”

You don't have to tell people to put their boats in the area of experts. He is a person who has little time with his grandfather.

Someone who would have learned very well how to spend money efficiently.

* * *

Hyundai Motor is exactly 3 days ahead.

Newspapers, TV, magazines, the Internet, etc. were covered with their light vehicles.

This is probably the first time he's touched a bus commercial.

“That's a lot to lose. ”

President Oh Se-hyun smiled at the TV advertisement.

“Sprouts are meant to be crushed. We're trying to block the heat from Isquilo. ”

“You're putting too much emphasis on price and foursome. ”

“Let's get to the top. Accurate targeting.”

“What do you think? Is it worth it? ”

“I care, but the positioning is different from the start. We aim to create new markets. ”

Oh Se-hyun burst into laughter.

“Khh, that's the sound I've heard a lot. Oh, right. It's a word that venture capitalists use a lot when presenting. Positioning, Targeting, Emerging Markets. But you know that, don't you? ”

“It was all for nothing. But I'm not the president of Venture who's desperate to get invested. So you don't have to say it. ”

“Yeah? We'll see. Huhu.”

“Hey, uncle. No, Mr. President of HW Automotive Capital Investments. Are you going to stare at me like this? ”

“Hey, the real Lord. I'm just your loyal representative. ”

I exchanged these silly jokes and focused on TV again.

“Let's see. How our first commercial came about. ”

“This is news. It costs a lot of money. Huhu.”

The first tip of the 9 o'clock main news covered unique events.

Today's HW car has once again reiterated the Red Devil's scream with World Cup legend Gus Hiddink and Park Ji-seong.

Following the opening of the anchor, an aerial view of the factory's massive wilderness scene flowed to the TV screen.

Thousands of red shirts stand side by side and over a thousand people in red devil t-shirts are on the screen.

"All the supporters who won the World Cup were in front of their cars. In particular, it is said that the HW car has fully prepaid 22% of the taxes due to the winner and has been fully processed through the registration process. Winners can literally take their car keys and leave like a movie.

The camera was showing a long march, sweeping through thousands of people standing in a row, with Director Hiddink and Park Ji-seong.

Oh, I guess we're leaving. Red devils from all over the country, including Seoul, Busan, Daegu, Incheon, and Daejeon, ride out of the factory in red. "

O Se-hyun, who was listening to what the anchor said, laughed and laughed.

“Hey, how much did you pay for it? Is it more than an ad? You sure suck.”

“I spent money on marketing. I got plenty of TV ads. I put envelopes all over the press. This is what we do because it's doable. Shouldn't you have turned the envelope over to the press? But there are no issues, so there's no way to make it on the news. ”

“You gave me a minute's worth of video advertising. It's worth the money. ”

“How's the car? ”

“Beautiful. That's all I have to say for you. It's not my thing. ”

I also made sure that it was appealing to people who didn't fit my preferences.

“Send out an announcement tomorrow. ”

“Notice?”

“Yes, Miracle employees will enter 15% DC unconditionally when they purchase ISQUELO. A/S free period is also extended by one year. What do you think?”

“That'll sell a little, won't it? There are some underpaid assistants here, too. ”

“So you won't even look at the people on the salary? ”

“Hey! The kids here will never buy golf bags unless they get in the trunk. ”

“even though you can put it on a driving jewelry? Wouldn't you like to buy it as a second car? ”

“These are the Germans living in Sectionalo. Don't get your hopes up. ”

* * *

If you did not dream of an invitation but did not expect it, you are lying. But reality was harsh.

“The front line sales people are going crazy. There are a lot of phone calls, but not a lot of people come to sign contracts. We might not be able to meet our 7,000 goals. ”

Cho Dae-ho's expression was not good.

“It's not like we have less than 10 million won. Maybe this will be a toy for rich kids. ”

Oh Se-hyun swung at the printed paper with the list.

“My prediction was wrong. Miracle staff is an explosive reaction. For them, it's 10 million won. ”

A list of close to 100.

“Our company pays a lot of salary. The general staff, especially the unmarried, have all signed up. Apply for a lot of managers. My wife sells 2,000cc's of burnt national wealth and buys this. Officers are gifts to their children. ”

“After all, I'd like to keep it, but it's a burden on the money. I should have paid you 48 months in advance. ”

Joe hurriedly shook his hand.

“No, 36 months is the limit. Don't you have financials in mind? ”

I thought something would be different with one shot, but I suddenly touched what it was.

“We're a little short on cash after all. It's a burden to buy our cars at very vague intervals, isn't it? ”

“Yes."

President Joe stared at me as if he was going to get a commitment.

“I can't give you any more prices. We sell it for nothing. No harm done. ”

I misread it.I don't want to sell it cheaper.

“What about card installments? ”

“What?"

“What? ”

Two people shouted at the same time.

“Cruise, Daehyun. These cards are very aggressive, aren't they? They both just changed owners. It's 10 million won per room rather than a few hundred thousand won scratch with a card. Wouldn't it be tempting?"

Neither of them answered this time.

I anticipate it will be a twist if I consult with the card company, but the risk is somewhat high for the card company. But isn't that when you're competing like crazy? When the competition is on fire, there is no better than this. It is a matter that allows customers to acquire quickly.

It is common to buy a car with a credit card later, but not yet. Currently, it is only possible through car companies and the Capital Company's installment programs.

Slightly embedding complex card financing into this opportunity is not a bad idea.

“Shall we try it? ”

Joe opened his mouth first. He thinks positively means he also accepts Oh Se-hyun.

Oh Se-hyun didn't say it first because he is the CEO of Jo Dae-ho.

“So you guys make an acceptable financial program over there. I'll start with a pre-meeting with the two owners of the card company. ”

Fortunately, I know both of them.

One man is his father, and the other man is his uncle.

What's even more interesting is that card companies will be crushed next year.

I'm gonna put some bigger bombs on them. It's harder to get my hair out.

* * *

“Car as a card? ”

“Yes, it's not that special, actually. Isn't that what you buy in installments? The amount is different… but the card issuer sets the limit. What's different than buying a $3 million luxury bag? ”

The chairman of Hyundai Finance was interested and listened to me.

“We have 36 months of installments. Is your card okay for 48 or 60 months? ”

“Hmm…. Makes sense.”

“Why don't you make a prize based on interest rates? Let's test Isquilo, and if it's okay, let's zoom in and out... ”

“My nephew, you must have a deep connection with the cruiser. Seeing as how you decided to come and sell first. ”

His sharp eyes pierced my face.

“I'm a little tied up with Miracle and the cruise is grandpa's, isn't it? I can't say I don't know. ”

“That's all? ”

“We'll talk about the back later, starting with the business in front of us. ”

“I look forward to seeing my niece. I've heard stories like this. You can't outrun the classics? ”

“That's all because of your uncle, the chairman of the car. There's no such thing as dumping. The more you sell, the more you lose. ”

“A few flagships would be worth half the loss of selling a light car. Hyundai Motors have a broad spectrum. Huhu.”

“So wouldn't it be fun to just take a loss and shave off the image? ”

Joo Gwang-sik couldn't answer for a moment, but he burst out laughing.

“Hahaha, I'll see your crooked face. ”

“As soon as the card issuer installments are available, this is the reverse. That's our analysis. ”

Zhou Gwangju offered a new condition when he laughed more often.

“Am I the only 48 months you've eaten at the Cruise Capital for 36 months? That won't work... I'll think about it when I stop the Cruise Capital program. ”

“Cole.”

His eyes widened when he answered without thinking for a second.