Wuliang Advertiser

"The market is blank!"

That's right, the market is blank.

Youlemei occupies a corner, and only has certain sales in Guangdong Province.

However, the weather in the south is already high and there have been several warm winters. People are not interested in drinking hot drinks.

This is very consistent with the strategy set by Xiang Piao Piao in the past, selling hot drinks in winter and fruit juice tea in summer.

And in 2003, who has ever had milk tea in a cup?

Except for the scattered similar beverage shops in large shopping malls, there are really few other places.

In such a blank market, Li Yongjun didn't want to take the lead, and waited until 2008 to think about regaining lost ground and having another vigorous advertising war. Only advertisers like Wu Liang are the cheaper ones.

Just like Wu Liang said, Li Yongjun understood in seconds. He spotted the jelly industry in 1993 and resolutely stepped into it. After three years, he advertised in Zhongshi. Now ten years have passed and he has grown into Big coffee in the food industry with annual sales of more than one billion.

Relying on his extraordinary vision, at that time, household jelly industrial workshops bloomed everywhere in Shantou, Guangdong Province, and there were more than 100 production lines in a small place called tin market.

Later, he recalled, "He couldn't believe how powerful this step was, and he didn't even have any confusion or hesitation..."

It was the most decisive ability of the older generation of entrepreneurs at the time, so he succeeded.

When Wu Liang said these four words, Li Yongjun's eyes lit up, and he laughed loudly, "Admiration! Dong Wu, I didn't expect that the advertising industry in Guangdong province has such a big vision as Mr. Wu, I Li Yongjun Learned!"

Wu Liang hit the snake with the stick, "The advertising plan for milk tea, can we consider cooperating with our company?"

Li Yongjun nodded and agreed, "Wu Dong, in business, I also have to be responsible for my company. I will hand the advertising needs to you and my current advertising company. You can compete!"

Wu Liang chuckled, cursing "old slick" in his heart, but he smiled, "Okay, thank Li Dong for giving us such an opportunity, rest assured, I will definitely satisfy Li Dong!"

Li Yongjun stood up and sincerely invited Wu Liang, "I also welcome Dong Wu to sit and have a cup of tea when I have the opportunity. The Tieguanyin in my place is authentic Anxi tea!"

Of course Wu Liang stood up and sent Li Yongjun to the door, "That will inevitably bother you! Haha!"

Wu Liang watched Li Yongjun enter the elevator and waved his hand. Then he took out his mobile phone and called Liu Yuyan, "I sent a message to your mobile phone. Come here before get off work in the afternoon. There is a big project!"

After speaking, Wu Liang's fingers flew, and in a troubling sound, he used the Pinyin nine-key input method to send Liu Yuyan the address of the advertising company with difficulty.

When he returned to the office and turned on the computer, he was ready to write out the advertising plan of Youlemei.

Recalling Yolemei's classic advertisement, "holding you in the palm of my hand", Wu Liang really couldn't think of anything that could be so suitable.

The advertising plan is very short. Wu Liang doesn't want to write it out for the script anymore. What sort of shots are there? That's what the screenwriter has to do.

"Scene: Cafe

Hostess: What am I yours?

Male lead: You are my Youlemei.

Hostess: So I am milk tea.

Male lead: In this way, I can hold you in my hand

Heroine: Love her, of course Youlemei!"

The other ones are the ones used in winter.

"Scene: Monologue

The snow covered the road when it came, but it can't erase the memory of you.

(Reminiscence) Heroine: How far is it forever?00

At that time you always like to keep asking.

(Reminiscence) Heroine: So I am milk tea!-

Male lead: In this way, I can hold you in my palm~XD

(Memories) Heroine: What am I yours?

(Reality) Male Lead: You will always be my Youlemei."

Apart from these few, Wu Liang also wrote down the other stages of different scenes.

He sorted it out carefully, and after thinking about it, the choice of the male protagonist must be Jay Chou, the female protagonist, Wu Liang once again set his sights on Zhang Hongning. He deeply understood Zhang Hongning’s once idiot. If such a female protagonist can't let the emotion of the commercial sublimate, Wu Liang really doesn't know who to call.

However, only relying on these few advertisements of Wu Liang obviously cannot maximize the interests of the advertising company.

Missing one, the target consumers focus on the task.

That's right, if the advertisements are just bombarded by broadcasting on the TV media, the cost is too high.

The main consumer groups of milk tea are students and young people. How to focus these people's attention on this advertisement is the first step in the advertisement.

Of course, Wu Liang's main purpose for selecting Jay Chou is also the same. Idol activities are the only way to gather popularity.

Just in the past July 16th, the title song "In the Name of Father" from Jay Chou's album "Ye Huimei" premiered on more than 50 radio stations and was listened to by 800 million people. The same day the title song was first broadcast It was designated as "Jay Chou's Day" by these radio stations.

In terms of popularity, Jay Chou is now in full swing, asking him this is undoubtedly the most cost-effective deal.

The most important point is that Jay Chou is just twenty-four years old, one year older than Wu Liang, his face is tender and can pinch water.

To be honest, Wu Liang himself wanted to do it, but he did not have the popularity of Jay Chou, so he had to give up.

After writing the advertisement plan, Wu Liang put his legs up on the desk and lay on the boss chair, very comfortable thinking about how to do this idol activity.

He just thought about it. He was in a daze when Liu Yuyan came in. Zhang Hongning stared and glared at him unexpectedly. "You are young, and you don’t stand or sit. You are the chairman of the board. ?"

Wu Liang put his leg down in a jealous manner. For too long, the blood was a bit choppy and sore and sour. He took a breath, and Zhang Hongning, who was still angry, hurried forward and stretched out a small hand to squeeze Wu Liang.

Liu Yuyan hadn't seen Wu Liang for a long time. She looked at the two people suspiciously, just like this openly spreading dog food for her alone, rolling her eyes and looking at the ceiling.

While enjoying Zhang Hongning’s personal service, Wu Liang gave the printed advertisement plan to Liu Yuyan, “Look first, the milk tea advertisement for Xi Zhilang downstairs!”

Liu Yuyan took it and took a closer look for a while, and then slapped Wu Liangma P, "Boss, your idea is truly amazing!"

Wu Liang educated her angrily, "I haven't seen him for a month, who did you learn from?"

Liu Yuyan curled her mouth and felt wronged, "Boss, I'm telling the truth!"

"That's OK, with such a good idea, you are responsible for taking down the advertising contract of this company!" Wu Liang felt relaxed after arranging the work. The biggest feature of his employment is that he constantly cultivates talents, and he is only responsible for taking the lead. Sort out the ultimate goal to be achieved, and the intermediate process is automatically ignored.

Xizhilang's contract can only be handed over to her.

However, Liu Yuyan had contact with the list obtained by the boss before, and was only responsible for the work of copywriting. At most, coupled with the work of the general manager arranged by Wu Liang, she was dumbfounded when she heard Wu Liang say this, "Boss, this list is still Didn't you get it?"

"There is also an advertising company that has cooperated with Xizhilang for seven or eight years, and has been responsible for Xizhilang's jelly business. Its strength cannot be underestimated. The fruit jelly Xizhilang comes from this company. Don't take it lightly!" Wu Liang exhorted, and the more he spoke, the more bitter Liu Yuyan's mouth became.

Sure enough, Liu Yuyan started to retreat. She rolled her eyes and asked, "How big is the list?"

Wu Liang pondered, "Uh, it should be hundreds of millions a year!"

Liu Yuyan became more and more persuaded, and began to find reasons, "Boss, with such a big list, if you don't go out, let people think that we don't value others, what should we do?"

"Huh? Don't say it, you really are!" I have to say that the reason Liu Yuyan said is also very objective. Wu Liang began to worry about the personnel again. "After the competition is over, I will find a way to acquire this advertising company. , We are still too few!"

Wu Liang's legs finally stopped numb. He stood up and lifted his legs and did two high-leg lifts. He felt better. "Well, let's use the project system to make a percentage of the advertising company's revenue. The tenth is the project reward! The project team, I am the team leader, Hong Hong and Yu Yan are both team members, and Yu Yan will be responsible for the report at that time!"

At this point, Liu Yuyan had no way to retreat. She heard Wu Liang smile and cheer her up, "You take the manuscript home and read it first. In the meeting room tomorrow afternoon, let’s simulate it! There is nothing unexpected. , Let's talk about it!"

"Okay!" Liu Yuyan was still in a low mood.

It's no wonder that when Wu Liang bought this advertising company, it was basically on the verge of bankruptcy. Where can these people be strong? That's it, Liu Yuyan was also picked out by the general from the lame.

Wu Liang didn't impress Liu Yuyan with the money, and said to his heart, don't you know what 10% of the income is?"Oh, do you know the benefits of this project?"

Liu Yuyan stared, guessing a number, "Five hundred thousand?"

Wu Liang’s help was defeated by Liu Yuyan’s stupid whiteness, “I’m nothing to say to you, advertising revenue is 15% of the total advertising costs, how much is 10% of the company’s revenue? Calculate?"

"Huh? One and a half million?"

Wu Liang rolled his eyes, "What do you think?"

"Boss, don't say anything, this project is handed over to me, I will definitely win it for you!"

"Uh..."