Wuliang Advertiser

Chapter 242

The way Wu Liang and Gao Qingsheng discussed to increase user stickiness is to build a community to build high sticky fans.

Wu Liang's definition of community is a group that brings people together based on one point, need and hobby.

As the name suggests, a community is a kind of group in society.

As Wu Liang said before, the comment area is actually a kind of community.

Of course, this concept was not put forward by Wu Liang. In 1993, a sociologist put forward the "concept of virtual zone", which is to develop the community to network, information, and intelligence.

The cooperation between the virtualized community and the e-commerce field has become the prototype of today's community, and the further development of the community has formed the community.

The community is based on the development of a virtual community. Like-minded people gather together to communicate, comment, and express opinions around one thing. You can also be a producer. The ideas and ideas of community members are very likely to become companies. A major factor in producing products and improving their services.

Speaking of it, it's a bit obscure.

For example, the hobby tribe of Qiqiu is a very typical hobby community. It is aimed at the post-90s or post-zeros looking for similar demands.

In these tribes, there are millions or even tens of millions of users' attention and topics.

Every song requested by Wu Liang has such a comment area, which is actually a simple community. Of course, this is the last one, and there are big categories above, such as albums, singers, celebrities, and so on.

Wu Liang asked him to be the first one to settle in, and the second one is Jay Chou, who always attracts many people who like their songs to come here to hang out.

The rise of Wu Liang's talk was interrupted by the clerk's "lawyer's letter". Gao Qingsheng was extremely upset. However, when the job came, it was the lawyer's letter. No matter how unwilling, he had to deal with it first.

"Take me to see!" Gao Qingsheng took it, opened the letter, read it briefly, and smiled, "I can really calm down, I only sent the lawyer's letter until now!"

After reading it, Gao Qingsheng handed the lawyer's letter to Wu Liang, "Wu Dong, you really got it right, this company sued us for infringement!"

Wu Liang thought of this when he named the Qianqianquege website. After litigation and hype, this website has become more and more popular.

Looking at the inscription on the letter, Wu Liang smiled and looked at the legal department of Huanqiu Records Tianchao Company for a long time.

Gao Qingsheng laughed and said, "The other party has also seen our company's development. Are you thinking that the persimmon is soft and you have to squeeze it? Or else, why do they wait until now to start the report!"

"Actually, the que of Qianqianque's song is a typo.'Que' refers to the watchtowers on both sides of the palace gate, and refers to the palace in general. This word also implies fault;'' is a quantifier, meaning a song "Wu Liang said and wrote it out to several people on paper.

After reading it, Majestic said, "Let me just say it. Others say that Qianqianque's song means a lot of songs. I haven't figured it out yet. I thought it was a palace song? The root is here!"

"Yes, it's been fourteen or five years. The people of the Heavenly Dynasty have been deceived for too long. It's time to face up to this typo. It doesn't matter. We can change the company name, and then slowly fight the other party!"

"That's it, they have deceived me for so many years, I think they are afraid of being embarrassed!" Majestic obviously hates this matter very much, she has a feeling of being paid an IQ tax.

"I support you! They think we are a small company, and a lawyer's letter is scary. Haha, this, we are not afraid!" Gao Qingsheng, as the editor-in-chief of Dasoft, has encountered this kind of lawsuit. Have confidence.

Wu Liang is a little unfamiliar with these, but he knows that there is a saying of "dragging the lawsuit", and how to do it, then his eyes are blackened. Gao Qingsheng briefly introduced Wu Liang to show his ability.

To delay this kind of thing, you must first check whether the other party’s procedures are legalized, such as whether the institution initiating the lawsuit is appropriate, etc., apply for a jurisdictional objection, and if the management is due to proper or improper evidence, the evidence is sufficient and insufficient. Let's talk about it next week.

To put it bluntly, I don’t think it’s appropriate to ask for a change of place here, and similar methods are reasonable. Otherwise, the lawsuit between Qiuqiu and Qirui has been going on for so long?

Before the case is finalized, all explanations are pale and weak. Even if the lawsuit is won a few years later, the market is lost.

The Sanzhu case and the shampoo dioxane incident are examples. A slanderous report ruined two brands. The listener sighed in the middle of the process. This requires a company's crisis management awareness.

The slander I faced in the summer, after the government's strong intervention, the official media gave positive reports, and this was not overwhelmed by competitors.

This has a great relationship with Wu Liang's advance warning.

When an enterprise develops to a certain level, it will indeed encounter various crises. The female driver sitting on the engine cover is a good typical case.

Wu Liang heard Gao Qingsheng’s introduction, and then he had a detailed understanding. The Heisei Advertising Company he acquired also has a legal department. Now it seems that he needs to strengthen his strength in this area.

Going back to this lawsuit against the ball, it’s not painful, isn’t it just an infringement? As for the economic losses caused, as long as the account funds are not frozen, everything is fun.

Of course, the concept of digital copyright is not so deeply rooted in people's hearts for this kind of things that are publicly and rationally and rationally and arbitrarily.

Take Qianbaidu as an example, is there no infringement in his music search?

Sorry, it's not my website infringement, which website provides the download address, then you can find it!

Moreover, this is my work uploaded by netizens, which is similar to a movie made by people from the Celestial Empire. My purpose is to translate subtitles and learn English, not to watch a movie. You can report it.

The truth is the same, so many websites are doing this, can you tell me?

Therefore, Gao Qingsheng is not shocked. He has experience. After saying this to Wu Liang, Wu Liang looked at Gao Qingsheng with a smile, "Oh, you are a bad uncle! But, I like it!"

The lawsuit did not worry Wu Liang excessively.

On the contrary, an article was published in the newspaper the next day, "'Que' or'Que', the fourteen years that Chinese people have been deceived!"

The content of the article first talked about this long-sung classic and gave enough affirmation, and then introduced the meaning of the two words in detail, making people understand, oh, the lyrics of that song are all wrong.

At the end of the article, it was pointed out that the more widely spread songs, the more rigorous the writing should be. Otherwise, the young people will be troubled by typos over time. Of course, this is not what we want to see.

Of course, there are orthodox educators who remind parents that these songs should be blocked.

Suddenly, there was a big inventory of searching for "Mr. Bai Zi" on the Internet. Unfortunately, Liu Tianwang lay his gun.