Wuliang Advertiser

The progress of Qiuqiu Automobile's listing was lagging behind. The reason was that the trademark problem of Qiuqiu Automobile could not be applied because it was registered by Wu Liang.

The company he and Zhang Yutao set up was specifically to do this, and Zhang Yutao did not disappoint. As long as it was the task assigned by Wu Liang, he could find a way to complete it meticulously. The trademark of Qiuqiu Automobile is based on Geely Automobile. , The nominal trademark is owned by Jili, but, as agreed by Wu Liang and Li Shufu, the actual owner is still Wu Liang.

One advantage of Wu Liang's taking over is that Ma Xiaoju would not say anything.

Anyway, it's all his own. Wu Liang is a major shareholder. As for things that damage the Fujisun brand, Wu Liang will not do it. He is also happy to see how much the ball brand is worth from this matter.

Before Qiuqiu became a well-known trademark, Ma Xiaoju was extremely passive by Wu Liang's move. While Ma Liu arranged for the company to register the full range of Qiuqiu's trademarks, he also wondered if he could apply for a well-known trademark.

So Zhang Yutao stood up again, anyway, if you are familiar with it, you have to register the trademark of the toy category!

Of course, the second reason is also related to Li Shufu. The price of Qiuqiu cars is horribly low. The positioning of the Jili Vios-like car is not much higher than that of Qiuqiu, so it will be a year and a half of waiting for Jili cars. After the low-end market accounts for more than half of the market, a showdown with Qiuqiu Automobile can be regarded as a suppression of competitors.

What Wu Liang said to Cheng Tianzheng was the trademark dispute of Qiuqiu Automobile. “Of course, Qiuqiu Automobile has no direct relationship with Fujisun. Ordinary people may think that Qiuqiu Automobile is suspected of infringement, but from the trademark law. Say, these are two completely different industries. If you can use Fujitsu, I can’t use Qirui?

If Fujitsu sue Qiuqiu Automobile, seven or eight will lose the case!Cheng Dong, what do you think?"

What Wu Liang said is far beyond Cheng Tian's recognition of the brand concept. This is not surprising. Their Jacques brand has just begun. If it weren’t for the development strategy proposed by Ye Maozhong, I’m afraid Jacques is true. This is just a candy factory, not an influential candy brand in the Tianchao candy industry!

This also made Cheng Tianzheng understand that the trademark and the brand are firmly bound together. Jacques’ candy series has already opened up sales in China. If there is really a company called Jacques, for example, it’s doing socks. .

Imagine, when you took out a candy and prepared it to put it in your mouth, it suddenly occurred to me that I was not eating socks?

What kind of feeling would it be?

The socks are still good, change one, such as a sanitary ball?Or large band-aids?

Really, people can go crazy.

When Cheng Dong thought of this, he couldn't help shivering, "This is our negligence! When we go back, we will hurry up and register!"

Wu Liang smiled, pulled from under the desk for a long time, took out a trademark certificate, which is the trademark registration certificate, and handed it over with a smile, "No trouble, I'll help you register!"

Cheng Tianzheng and Ye Maozhong looked at each other, and they were quite uneasy. They took a closer look at the certificate. The five characters of the trademark registration certificate are the brand name of Jacques YAKE. "This is not the combination of the two trademarks of Jacques and YAKE. Is it just being together?"

There are ten thousand alpacas in his heart. The advertisement for Wu Liang, a dare lover, is waiting here. The registrant fills in Wu Liang. The registered address is a commercial house in Los Angeles. It also says Unit A, Building A. Room 2001.

Look at the approved use classification on the trademark, stinky tofu, Nima, you are really unscrupulous.

He kept thinking about the slogan in his own advertisement, "If you want to eat Jacques YAKE stinky tofu, hurry up!"

It's a bit scary to think about it, not to mention too much, it is okay to destroy the sales of a city or half of the city, and this is only a partial impact. On the larger scale, people will have strong doubts about companies like Jacques, you ah Can't even protect a brand?

Think of what Wu Liang said just now, "I will sue you once, so that you can't even get a well-known trademark, what will you lose?"

Cheng Tianjiu was speechless. He shook his forehead and shook his head. His heart was extremely uneasy. "He is the rhythm of going to the door to find a lottery. Although, Wu Liang pointed out a problem with his company and returned the trademark to him. , Then, obviously, Wu Liang must be a big picture in the advertisement. Seeing him look confident and intrepid, he understands that if such a big killer is really used at his most critical moment, then he Have a blood loss!"

However, he still has to get this love. He can only say sullenly, "Thank you Dong Wu in advance. What does Dong Wu want?"

Wu Liang knows that twisted melons are not sweet, so Cheng Tianzheng has to be convinced. "Hehe, Dong Cheng, the strength of Wu Liang's advertising company is obvious to all, plus I am not bad for money. Not far away, the cooperation is very smooth, and I also received an ad for chewing gum. Cheng Dong find out?"

After Wu Liang finished speaking, he took a piece of paper and handed it over. This was his advertising plan for the hugely rolled chewing gum series. He moved the previous ad for Yida xylitol chewing gum intact.

The main concept of health, sugar-free and tooth protection.

After reading the Cheng Tian Prize, I was shocked, saying that Wu Liang is really evil. It is also in the field of fast-moving consumer goods. Jacques is not only involved in products such as candy and chocolate. The chewing gum market must not be ignored. , He was already working on the development of xylitol chewing gum, but he was caught up in the front.

Now they are all advertising.

This is also normal. The Chinese state-owned enterprises really have a lot of good products, but the follow-up investment cannot keep up. This has led to the argument that one investment failed one, not to mention the detailed reasons, each has its own difficulties.

In the same way, the big volume energy is all the rage, and the technical strength is still there. It is nothing more than not keeping up with the development of the times and losing out in the changing competition.

It’s really not too difficult to develop a xylitol chewing gum. Last time, I found a sample and provided a sample. Wu Liang also tried it. It feels like that. It’s a novel thing.

Cheng Tian Award knows all the domestic fast-moving consumer goods companies well. This is the quality that a qualified head should have-knowing oneself and the enemy can win the battle, right?

He watched as the crown of the first xylitol in the heavenly dynasty was about to fall on others, Cheng Tianzheng seemed a little bit distracted. Today, Pengcheng and his party are really full of "harvest", and he himself was so affected. A young man wanted to find a hole to go in.

Look at the advertisement Wu Liang gave, it's still a series.

"Brother, fill up!

Don't just look at your teeth, brother!"

Sorry, I didn't see you as a girl!

It's full, your benefits are also full!"

It's not over yet. Wu Liang also gave the theme song of the advertisement later, "Give me a mouthful", although it is an old song, but it should be the occasion, the most important function of chewing gum is also revealed.

"This advertising plan is amazing!" Seeing this, Cheng Tianzheng exclaimed.

If Cheng Tianzheng felt indignant at Wu Liangru’s deliberate dealing with him just a moment ago, then now, he is a little lucky to know Wu Liang earlier, and he has lost the feeling of being back. In fact, he never thought that an advertising company could still play like this.

Cheng Tianzheng is also an early group of entrepreneurs after the reform. He also has no lack of decisive determination. Through today's side, he is completely convinced. No matter from which aspect, he thinks that Wu Liang advertising company is A company worthy of in-depth cooperation.

He stood up, stretched out his hands, "Wu Dong, I hope our two companies can cooperate in depth!"