Wuliang Advertiser

What Wu Liang instilled in everyone was the idea that everything can be sold. He looked at many of the people present and talked freely, "Let me give you a chestnut, Ali’s teacher Ma needs a slide to give a presentation at the annual meeting. , But I found that the company did not have such talents, what would Teacher Ma do?"

Wu Liang clicked on the slide show and turned the page. "Look, there are so many choices here. First of all, Teacher Ma will find HR, and he will send a message to HR using Fujixun. You need such a talent here. After taking care of it, HR released the personnel requirements on WoWoWorks.com, and then started the recruitment process.

But in the afternoon, Mr. Ma sent another message to HR through Fujitsu, saying that I was in a hurry, so hurry up!

HR started to catch his blindness and thought for a long time. He accidentally opened Taotao.com and entered a few words to make a slideshow. He discovered that someone was touting himself as a slideshow master, and it cost fifty yuan to make a beautiful slideshow.

Therefore, in order to complete the task temporarily arranged by Teacher Ma, HR sent the slides prepared by him and let the other party beautify. Soon, the other party sent a PDF file, saying that the slides have been made, please accept it, and HR confirms After that, he played money quickly, and at this point, such a transaction was completed.

From here, we see that there are several things related to the Internet appearing in front of us.

First of all, Tencent, as the company's internal communication platform, is definitely more convenient and easy to use than email and OA office systems.

Second, the talent recruitment platform can find suitable human resources.

Finally, Taotao.com, the trading platform, completed such a transaction!

The result is of course good. Teacher Ma got what he wanted, the seller of Taotao made the slides to get money through his own ability, HR completed the task assigned by Teacher Ma, so everyone is happy!

Oh, that's not right, HR spent five thousand yuan, it was tangled to death!"

Wu Liang's witty words made a lot of laughter. They were all in the vernacular and easy to understand. Suddenly, applause rang.

However, Wu Liang is not over. He raised his finger and pointed in Ma Yun's direction, "Mr. Ma, remember to reimburse HR!"

Ma Yun stood up and responded, "No problem!"

Wu Liang said again, "Can you be reimbursed without an invoice?"

"Hahaha..." There was another burst of laughter at the scene.

Wu Liang shrugged, "Everyone will look back at this slide and pay attention to what I just said. There is a key word. I wonder if you have noticed it?"

Wu Liang stood on the stage just like that, giving the scene a short thinking time.

It is true that Wu Liang's language is very straightforward, which is very uncomfortable with many of the Danes who participated in the report. The meticulous middle-aged man sitting in the front row with hair care showed contempt, "What a decent look!"

However, his complaint does not represent the opinions of most people on the scene. Everyone knows Wu Liang’s success. After all, this is also a player on the rich list. He himself has boasted that “there are thousands of ideas here. , Everyone is welcome to find!"

Facing the aura of a successful person, listening to what he said, you can always get something.

One minute of brief discussion time, the atmosphere was very lively.

Wu Liang cleared his throat and continued on.

If it is said that Wu Liang used chestnuts to describe a demand, then what he is going to talk about is really dry, full of sincerity.

He turned the slide to the next page. There were only two words, which took up almost 50% of the entire slide.

"platform!"

Many on-site media reporters keenly discovered that this might be where Jinhua was reporting this time, so they picked up the cameras in their hands and snapped wildly.

This kind of slideshow content is deliberately made by Wu Liang, and it is also in line with what an advertiser does, highlight the key points, and use big words.

Soon, Wu Liang's report continued, "Yes, it's the platform. As I said just now, I want to work and Taotao.com belong to such a platform, so what is a platform?"

As if in response to the uncle’s disdain, Wu Liang used extremely obscure language to define the platform, “Platform Economics is an economic activity unit based on digital technology, driven by data, supported by the platform, and coordinated by the network. The new economic system constituted is a general term for various economic relations based on digital platforms!"

Wu Liang read this sentence again, looked at the audience, and then he smiled, "It's hard to understand, right? I think it's hard to understand, too! So let's have a sentence, simple!"

"Platform is essentially the reification of the market."

"The platform is a virtual or real trading place. The platform itself does not produce products, but it can facilitate transactions between two or more parties' supply and demand, charging appropriate fees or earning a price difference to obtain benefits."

"The market has changed from an invisible hand to a hand with interests."

The slides stayed on this page for a relatively long time. After Wu Liang finished reading each sentence, he added, "Mark the key points, these sentences need to be tested!"

In an era where the Internet is almost deserted, Wu Liang's act of imitating the teacher's lecture was faithfully recorded by the photographer. Even as Ma Yun's real teacher, he felt that Wu Liang was too bad.

However, what he said is very reasonable. What he has not understood until now was finally understood by Wu Liang with a sentence of platform economy. He just didn’t know. What was the real purpose of Wu Liang’s doing this? He seemed to give Ali’s wealth. They were all sold out.

Indeed, Wu Liang threw out the concept of "platform economy" and touched everyone on the scene as much as an earthquake.

Just like Wu Liang said, to facilitate transactions between two or more parties, he also pointed out the key to this model, how to make a profit?

Charge appropriate fees.

To put it bluntly, this is the birth of a business model.

So Wu Liang said it alone like this?Is he not afraid of competition?

The fact is that Wu Liang is not afraid at all, as long as the means of payment is firmly in his hands, what is he afraid of?

The real money is not the platform, but the various services behind the platform, such as Ali on Taotao.com, Paybao and the DSP platform that Wu Liang has painstakingly managed to create a full range of marketing, that is what Wu Liang really does Purpose, what he does is to serve this one.

As for whether there will be more impacts on Taotao.com, there must be, but what Wu Liang believes is that since Ma Yun has succeeded, will it be difficult for him to succeed in this life?

Ali has been at the forefront of e-commerce, and his leading position has not been shaken. Even if many e-commerce in the era of mobile Internet, such as Ping, are still too small compared to Taotao.com, then, at this time Wu Liang’s idea is to rely on him to push the e-commerce up a bit faster, or he flaps the wings of a butterfly. What kind of changes will happen?

If the history is still the previous history, then, is it too monotonous for him to live again?