Wuliang Advertiser

When Wu Liang thought about the issue of the shareholding structure, he went through it carefully. There are no major problems with Fujisun and Ali. Besides, these are things that he should worry about. He is concerned about Zhou Hongwei.

Zhou Hongwei’s Qihu 360, Wu Liang provided a three-level fire arrow strategy for corporate development, and told Zhou Hongwei how to make money, which was much better than his previous struggles on 3721.

In terms of investment, Wu Liang, him, and Li Xingping held good 123 as a bargaining chip and talked to Qianbaidu about investment. It can be said that Zhou Hongwei will not be unwilling to do his best as a master Wu Liang.

The most important thing, Wu Liang, did not ask for a stake in 3721 at all. He just made a suggestion to sell 3721 at a good price, and these funds will eventually be converted into actual funds, allowing Qihu 36 Zero has a better development.

Right now, in addition to only Paybao, there is a problem with the Heliangzheng Fund.

Only pay Bao Wu Liang's investment to account for half of the equity. In time, Ma Yun will definitely make adjustments. After all, Wu Liang has provided 100 million yuan of funds from the beginning and there is no other contribution other than such an idea.

The most important thing is that there are only so many technicians in Paybao, and some of the management team is also the veteran of Ma Yun. These people do not enjoy the company's shares, which is unfair to them.

Therefore, within Paybao, Ma Yun also made equity adjustments. This time Ma Yun asked Wu Liang to go to Hangzhou to discuss not only advertising matters, but of course the equity structure.

Don’t look at Ma Yun’s joking, he really won’t be ambiguous in this regard. Wu Liang is an investor, and his own brothers are also waiting to be fed, otherwise he will not be in the first year after Ali starts to make a profit. Started to pay dividends in order to appease the gang of brothers who worked hard with him.

Besides, Wu Liang’s 50% of the shares were really burnt. When the company was founded, thanks to Cai Chongxin’s rich experience in investment management, he reserved 15% of the shares. Equity was given to the future management team and employees, and a series of agreements were signed.

For example, if a partner resigns, capital stocks and mature human stocks can be redeemed by the resigned partner, but immature human stocks should be repurchased, and even the spouse’s equity shall be separated from the money rights. The agreement also allowed his own wife to withdraw directly from Ali's management team in the form of withdrawal.

From this perspective, Ma Yun is indeed a qualified leader.

Yanni felt extremely excited about Wu Liang being able to tell her these things, so she was just as good as him, and Wu Liang had a very happy evening.

The next day, Yani went back to work at the company, and Wu Liang followed.

Dapingyang Computer Network is about to go public, and people like Feng Xiang and others will be allocated a different number of shares. Even if they are not many, this is much higher than their salary income, and it is not too bad for them.

There is no alternative. The company’s shareholding structure is restricted, and these shares are not reserved for the future management team and employees. It is too difficult to wait for adjustments before going public.

After Wu Liang arrived at the company, he first went to Lin Huairen's office to say hello, and then he met with people he knew well, and it was ten o'clock for a casual stroll. He waited for Feng Xiang in his office.

Lin Huairen still has some face on this point. Wu Liang's special consultant's sign outside Wu Liang's office has not been removed, and the hygiene in the office is also maintained well. Obviously, it is cleaned frequently.

Feng Xiang seems to be more excited recently, but the trace of worry that stays in the corner of his eye cannot be concealed.

After seeing him for a long time, Wu Liang teased him, "Oh, Shao Er Ma has a ruddy complexion recently, and it's a happy event at first glance. Tell me?"

Feng Xiang looked around, and whispered softly, "Consultant Wu, I have established a company and plan to do it alone!"

"Specially write soft articles?"

"Yes, this thing comes quickly, it's much better than work!"

Wu Liang stared at him in a daze, and said that he hated iron for not making steel, "Confused!"

Feng Xiang was depressed and at a loss, "Isn't this, please advise consultant Wu to give me some advice!"

Wu Liang threw out the concept of a platform and gave Feng Xiang a crit. "You are now on the Da Ping Yang computer network, holding resources like Da Ping Yang in your hand. If you leave the company, you think those who ask you to write soft articles will continue to find you. write?"

Feng Xiang's question is here. He is also worried that after he leaves Dayangyang Computer Network, his speaking strength will not be as strong as before. It must be difficult to push the products of these manufacturers to a suitable position.

This is not surprising. In a sense, what is the difference between his advertisment and what the advertising company wants to do?

The most important thing is that Feng Xiang lacks channels for promotion.

For example, why the media industry in some industries in later generations can do such a big business of advocacy, the reason is that these media already have enough influence within the industry, they make Someone sees the content of, relying on these, they can sign commercial contracts with various companies in the industry, how much money to help these companies do promotion every year.

In other words, if Feng Xiang were in a position like Zeng Mingfa to start a business alone, he would be more successful than Feng Xiang. Therefore, this is Lin Huairen's plan. If you leave Feng Xiang, do you really think Dapingyang Computer Network will not be transferred?

It's just a few months of chaos, and it will eventually get back on track.

In the final analysis, Feng Xiang relied on the platform of Dapingyang Computer Network to achieve his status today. Leaving Dapingyang, to put it bluntly, he is nothing. This is the same as the famous host, even with all kinds of big figures. Can take a group photo, but leaving the platform of China Television, he is nothing.

The platform is critical!

This is what Wu Liang told Feng Xiang, "It's steadfast to mix in the Pacific Ocean, this will also have shares immediately, is it better to get real money than anything?"

Wu Liang's remarks gave Feng Xiang a serious blow, "I always feel that this advocacy can really develop into an industry!"

Wu Liang nodded in agreement, "What you said is right, you are wrong, you are just a professional who is engaged in kicking evaluation, and the company you want to establish is equivalent to an advertising company or a media company, and you have media Resources?"

Feng Xiang understood now, and he pondered for a moment, and he suddenly became interested again, "Boss, or I will follow you, don't you have an advertising company?"

Wu Liang was a little tempted, he was like prying Dapingyang's job.

Lin Huairen knows that the software makes money, but he did not raise the software to a higher level. He connected with various hardware manufacturers through promotion, but Feng Xiang and the others were tossing about it.

But Wu Liang is different. He understands how to promote this industry. This is the same as Shuangyi's online operations. This belongs to the category of Internet operations, and Wu Liang himself does it.

However, the problem also came out. The terrible relationship between him and Lin Huairen was the headache.

Feng Xiang took out the previous agreement. Wu Liang almost forgot about the existence of this agreement. It was written that an agreement between Wu Liang and Dapingyang Computer Network, which roughly means that the advertisment Dapingyang charges a percentage. No. 15 management costs, nothing more.

Later, Wu Liang did not have enough skills and transferred this agreement to Feng Xiang. Feng Xiang was fully responsible for this aspect of the business. This is also where Lin Huairen was upset.

With Feng Xiang on top, the advertisment is placed on the important page, and he can only get 15% of the management fee.

Feng Xiangyang raised the agreement in his hands, "With this agreement, we can discuss cooperation with Dapingyang Computer Network, right?"

Wu Liang took the agreement and carefully looked at the content signed at the beginning, as well as the stamps at the back, and so on. They were all complete. After thinking for a moment, he smiled, "Don't tell me, you can really do it!"

Feng Xiang's current charging model with various hardware companies is to charge per article, mainly in various evaluation links, and does not sign fixed contracts with these companies. After receiving a few orders, he will share with the editors. , Everyone is responsible for some, and post the evaluation on the website after the evaluation is completed

It is still possible to make a small amount of money, but for companies, this model is obviously not suitable for long-term development, and the profit model is relatively single.

What Wu Liang needs to do is to use Wu Liang Advertising Company to talk about the cooperation with Dapingyang Computer Network, and then to negotiate advertising contracts with various kicked companies. In the contract, the advertisment is only part of the advertisement.

With Feng Xiang, he has worked well with various companies that have been kicked out, and the relationship has been improved. This is a good thing for these kicked companies with deep pockets-new products or What activities need to be carried out, submit their needs to Wu Liang advertising company, and then there are overwhelming articles on the Internet, all they need to do is to spend some money.

The company itself has such a part of the cost, where is it spent?Just find a reassuring one.

Wu Liang thought this model was feasible. He patted Feng Xiang on the shoulder and looked at him with a smile, "I won't regret following me?"

"Boss, look at what you said, without you showing us a clear road, we are still renting a house now, everyone is envy and jealous of you to the boss, I hope you will accept it all!"

"It doesn't fit right now, let's talk about it when Dapingyang Computer is online! Don't lose a lot of money! I'll talk to Lin Dong!"

Wu Liang asked Feng Xiang to wait for good news, and he himself once again visited Lin Huairen.

Lin Huairen was also a little surprised that Wu Liang was able to visit him twice a morning, "Oh, what new idea does Consultant Wu have?"

Wu Liang didn’t have too much politeness. He passed the agreement in his hand. It was a photocopy version. The original copy was retained. "Dong Lin knows that my advertising company has not performed well this year. Please come to Lin Dong!"

Lin Huairen took the agreement and glanced at it and knew what was written in the agreement, but asked calmly, "Wu Dong, are you talking about cooperation in the name of an advertising company?"

"Yes, in the previous contract, it can be said that everyone crossed the river by feeling the stones, but the advertisment has indeed brought a lot of benefits to Dapingyang Computer Network, but it is more for those in the editorial department It is profitable, this is not particularly fair to Dapingyang Computer Network!"

Wu Liang stared at Lin Huairen's eyes and spoke slowly, appearing to be very sincere. This surprised Lin Huairen a bit. When did Wu Liang advertisers start to be unscrupulous?

"I think this is the case. Every page of Dapingyang Computer Network should be marked with a suitable price, and we will settle according to the page. What kind of page I send, I will settle the fee, so that everyone is fair and just. It's good for everyone!" Wu Liang first made a profit and negotiated the price. This must be much stronger than the original 15% commission.

Lin Huairen was thinking carefully, and seeing Wu Liang stopped, "Well, keep talking!"

"Let me give a hardware evaluation section. In the past, everyone had the latest evaluation and posted it directly. There is no such thing as a top-level one. It is completely based on which one is the most popular. At the top, the model needs to be changed in the future. Whose promotion is and who is in that position!"

"Your formulation is new!"

"Wu Liang Advertising Company is a middleman. I pay you for posting articles. This is a win-win situation! The most important thing is that the people in the editorial department don't have to do private work all day. Don't you worry?"

Lin Huairen pondered for a moment, and summed up, "Wu Dong's meaning is that I am outsourcing the layout?"

"Uh, let's say it like this, there are some differences!" Wu Liang organized the language, "The hardware manufacturer will not only cooperate with Dapingyang Computer Network. For them, they need to do the same business several times. It is a waste for the manufacturers. After they hand over the promotion business to me, my family provides a one-stop service to many domestic media channels, and it is also the most resource-saving way!"

What Wu Liang said is not afraid to talk to outsiders, this is also a business model, you can start a business if you get it!

Lin Huairen was a little moved, but this is really not what he can play. Of course, the main reason is because of his Dapingyang Computer Network. He can't find a Zhongguancun like Zhongguancun in the name of Dapingyang Computer Network. Let's talk about the cooperation in ad-text on the website, you are born lame.

Wu Liang Advertising stands alone on these large hardware consulting websites, and it is much better to talk about cooperation in the name of an advertising company!

Lin Huairen thought for a while, but didn't decide, and said that he would give Wu Liang an answer after careful consideration.

Wu Liang also understands the truth of hard work. Don't worry, he got up and left, and was left by Lin Huairen. "I heard that consultant Wu and Zhou Hongwei of 3721 have a good relationship?"

Wu Liang secretly cheered, this old fox finally couldn't sit still. The search service of Sozhu input method is currently only limited to search for keywords that are kicked, and it is mainly based on the web pages of Dapingyang Computer Network as the main search results. .

He doesn't have ultra-chain technology, and he wants to develop better in the search business. Building his own core technology has become an area he urgently needs to improve.

It can be said that the emergence of Wu Liang has the Sozhu input method, and the search engine and browser business are behind the Sozhu input method. These three have become the most critical tools of the Fire Arrow strategy.

It’s not enough just to have the client side. The important thing is the server-side program. Let’s explain it with a technology like Hyperlink for the time being, which is the so-called SEO and search engine optimization. The detailed technical details do not need to be discussed.

It probably means that all search engines have a "voting principle". The engine can identify outbound links in web pages that have been included and given a certain rating earlier, and release search spiders to track and crawl and include related links. The process forms an effective "vote". The more "votes" a website gets, the higher its degree of recognition by search engines, and the higher the order on the page.

This is the origin of the search engine business bidding ranking.

However, Dapingyang Computer Network's application of the search engine behind the Sozhu input method is still at a very primitive stage-only the link to the web page on its own website is included, which is known as hundreds of millions of links from thousands of Baidus. Dana’s still has a long way to go.