Wuliang Advertiser

Ma Xiaoju's refusal did not disappoint Wu Liang.

Cooperating with game sites such as 17173 can effectively reduce risks and share benefits.

Wu Liang believes that after the triumphant success, more websites will come to ask for cooperation. At that time, Ma Xiaoju will agree under pressure. After all, Ma Xiaoju still understands the truth that eating alone is hard to fatter, and will be able to fight for it. A good sharing agreement.

But in any case, there is no doubt that the profit of the own server will be greater than that of the partner. It is prudent for Ma Xiaoju to do so, unless the game is on fire and the server resources invested by Fujisun reach an optimal profit balance point. , Is the time to accept cooperation.

The timing is indeed a bit immature.

In Pengcheng, Wu Liang’s work and life tended to be dull again. He liked this city more and more, which gave him a feeling of home. He has never lived in Los Angeles, even though he lives in Los Angeles. ten years.

He thought about this problem, and it ultimately came down to women.

Zhang Hongning's life is very quiet. The life she yearns for is to find something she likes quietly and quietly. There is no special hope. If Wu Liang can settle down and treat her wholeheartedly, she feels this I've had a good life!

Not to mention that she is also the vice chairman of the Pengcheng branch of Wu Liang advertising company. She is actually more of serving Wu Liang a cup of tea and pouring water, and meeting the appropriate advertising copy to complete.

She originally applied for the job as an editor. After she arrived at Wu Liang’s company, she did the same kind of work. As long as Wu Liang left Pengcheng, she basically didn’t go to work. This is not laziness, she agreed with Wu Liang. , She can do what she likes.

Liu Yuyan sometimes joins in the fun, she will hand over some unfinished copywriting to Yanni to do!

Zhang Hongning has never refused to resign and completes a copy based on an idea. This is her favorite job!

She is different from Yan Yisheng. Nizi has a big heart. She was sent by Xiong Xiaoge from IDG to Wu Liang advertising company to see Wu Liang’s future development potential. She is more concerned about the position of general manager than anyone else. It also became more and more that Zhang Hongning had nothing to do.

In fact, the Pengcheng branch does not have much work here. Apart from building a building, it is looking for a suitable advertising company to buy shares. It is still being discussed with the province, and there is not much progress.

It's just that the collection of data from so many advertising companies across the country is enough for this group of people!

Yan Yishengle is among them. She understands that Wu Liang is rich, and rich people do not need to slowly start from a small company. Finding a suitable entry point to acquire one or more companies is the most appropriate way. , She sees it very clearly!

Even if these guys under her feel that they are talented, Yan Yisheng is unmoved. She promised them, "Wu Liang is now waiting for a suitable opportunity. His advertising company is not strong enough. When Pengcheng occupies the heels, it is the time for you to show off your ambitions. At that time, whoever wants to play and smash, then I will not follow!"

Therefore, the chairman of Wu Liang is really quite stable.

But he was not stable for a few days, Wu Liang's mother called and said, "I'm going to Pengcheng to celebrate the New Year this year. Air tickets are booked.

Wu Liang suddenly had a big head, and there was no problem living there. The purpose of my old lady's arrival is not difficult to guess. Which of the seven girls who stayed outside the intensive care unit at Linhai Hospital last time is Wu Liang's true card, I need to be sure. Now, if it really fits, things should be settled down!

For the elderly, in fact, Wu Liang's mother is not too old, even less than fifty. It is indeed a bit too early to worry about her child's marriage so early.

However, the thinking of the previous generations is generally to start a family first, then start a business. When you become a family and have children, you will know what life is when you become a father, and you will consider family as the most important thing in everything, not like Linhai. When you drive a car, you hit the truck. Before you hit, think about your wife and children.

Although Wu Liang could be considered to be able to deal with it properly at the time, otherwise, without such a good opportunity at the time, when Wu Liang was allowed to be slaughtered, it would be really bad every day.

According to the news that Xiao Zifeng finished implementing it later, it was a habitual bandit who had carried several lives on his body. Wu Liang was able to live thanks to his collision.

His behavior is undoubtedly suicidal in the eyes of Mama Wu. When Linhai, Mama Wu felt sorry for her son and didn’t say much. After Wu Haowei turned around, few fell to Wu Liang, and finally arranged for Wu Liang’s marriage. It's a thought to be done once.

Wu Liang understands, so he can only play stupid.

Faced with his mother's proposal, he still couldn't refuse it. It seemed to be a popular thing to spend a year in the field. Besides, hiding from his relatives and friends is also a good way.

People say that not returning the rich and honorable to the hometown is like walking at night in brocade clothes. Wu Liang is purely troublesome. Wu Liang can still remember those things in his previous life!

Once a cousin opened a glasses shop, Wu Li was nervous about going to college, so he called the cousin and said to help with glasses.

The cousin was very enthusiastic, and she wrote down the interpupillary distance and other parameters after using up the style and sent it to Wu Li.

Wu Li was very grateful, but when he matched the glasses for the second time, the girl from my cousin's family was reluctant and said, "You are a graduate student earning two or three hundred thousand a year and still touch glasses from our house?"

Just because of this, Wu Li almost cried. Who doesn't know that the spectacles shop is so tricky. He obviously dared to sell five hundred lenses for fifty yuan. Why should Wu Li have the resources to be the bully?

But on this matter, Wu Liang replied after hearing about it, "People's hearts are not old when the world is getting worse!"

Therefore, he really didn't want to mix with those things in his hometown. If he had something to do, he would go to his old lady, who had graduated from high school back then. At that time, he was really amazing. He was the best at handling short things in his parents!

But now, the old lady has also learned to hide, it seems that this is not a small matter!

After Wu Liang thought it through, he promised nicely, but it was really difficult.

The villa he lives in is in the same community as Zhang Hongning, and Zhang Hongning's home is also here. Wu Liang has been buckling and buckling the door because he didn't dare to come to the house because he was worried that Mr. Zhang would pick him up with a walking stick.

You know, even if Wu Liang hides it well, he has a lot of news, especially when some tabloids do not advertise for sales, he has no good way to deal with it.

That time in Linhai, Zhang Hongning opened his mouth and asked the family to prepare 100 million yuan in cash. If the old man didn't say it, could he still be unclear?

People with such wealth would not be mediocre, so it’s really not too difficult to get news or something.

Wu Liang told Zhang Hongning about the whole family coming to Pengcheng for the New Year. She was very happy. She knew what it meant?

Then she kept asking the elders what they like, what hobbies they have, planning in advance where to go to Pengcheng to play, where to eat, etc. Even Wu Li was called and asked a lot.

Wu Li had already booked a ticket, but in the end he could only change to Feipeng City.

Wu Liang smiled bitterly, "This is what I meant by the New Year's Day!"

On January 14th, the beginning of the annual meeting ended. Wu Liang drank too much and did not have time to ask about the Jacques chocolate ad. After meeting Zhang Hongning, Zhang Hongning told him about the ad.

Wu Liang’s advertising creativity is Defu’s silky enjoyment for only one reason.

Why do brands need to advertise?

The reason is to make people "buy" or make people "love".

What is the fundamental way to make people buy or love?

That is you can give a unique reason or you can make people perceive your difference.

In other words, the essence of advertising is to build differentiation.

The user's perception of the brand is not limited to the logical "cognition", but also includes the "perception" of emotional experience.

Wu Liang’s advertisement for Wang Laoji, "Afraid to get angry and drink Wang Laoji," emphasizes the "logical" cognitive construction.

"Enjoying silky smoothness" is to construct poetry and distance, and to implant emotion when functional value cannot be differentiated.

Most importantly, Zhang Hongning's image and temperament are the finishing touches.

The first time Wu Liang saw Zhang Hongning's pig brother, it was enough to explain the problem, and the image on the TV screen was, how beautiful and how to make the commercial, to be honest, Wu Liang studied and studied all night.

Adding the advertising slogan "Indulge in silky smoothness" in such an ad film conveys an emotion to people, and the taste of chocolate is delicate.

More specifically, the taste of chocolate comes from the size and shape of cocoa powder. The smaller the particles, the smoother the taste.

When Duff made this advertisement, the size of the cocoa powder in his product was only 14 microns, which is the secret of the silky taste that Duff claimed to the public.

Jacques, at this point, does not lose to his opponent at all.

In 2002, Jacques invested heavily in introducing the most advanced chocolate production line in the world, with an annual production capacity of several thousand tons. At the same time, he cooperated with the international confectioner Mr. Ivan Fabery, and the quality is guaranteed.

Therefore, this advertisement can be understood by professionals who make chocolate. Fortunately, Cheng Tianzheng is such a person. When he faced this advertisement, he did hesitate for a long time, no matter where he came from. On the one hand, this slogan deeply hit his inner expectation for a perfect advertisement.

He has studied the advertisements of various well-known chocolate manufacturers in the world, except for mm's "It only dissolves in the mouth and does not dissolve in the hands" and Defu's "Milk is fragrant, silky feeling" which impressed him the most. Wu Liang's sentence directly blasted Defu Ten Streets.

To use the sentence Liu Yuyan said to Cheng Tianzhang, "Doesn't Defu feel like silk? Let's enjoy silky smoothness, hundreds of times taller than our opponent!"

Cheng Tianzheng asked curiously, "What is noble?"

Liu Yuyan explained, Cheng Tianzhen praised after listening, "What a good Wu Liang, this kind of word can be thought of, I used this advertisement!"

As a result, as soon as Wu Liang turns on the TV, it is this advertisement of Jacques, and Zhang Hongning is constantly transmitting a message to people, "Close your eyes, the wonderful feeling Jacques can bring to you, and its delicate texture is very beautiful. Joy and sweetness!"

Under the bombardment of advertisements, this kind of effect injected an unusual flavor into the Spring Festival of 2004.

Unlike brain gold advertisements, these advertisements produced by Wu Liang advertising company, May Day are not well-made masterpieces. With the promotion of Jacques chewing gum advertisements in Guangdong and Fujian provinces, people found that

original,

Jacques’ advertisements have entered a deep level, showing the emotional appeal to the fullest, and at the same time, there is no shortage of selling points of the product.

The sales of Jacques xylitol chewing gum also appeared in supermarkets with new shelves, giving people such a choice, and many girls are animals that like to try new things, exquisite packaging plus the dream of love in the advertisement, shopping Grabbing a can at checkout has become the basic appeal of girls shopping.

And the boyfriends of these girls were puzzled by the behavior of their girlfriends. They asked casually when they were curious, and they got the answer of "The male protagonist of the commercial is a good man". After returning home, check out the highly respected girlfriend. The ad, after watching it, was impressed by the heroine's wonderful acting.

Inadvertently, Guilunmei also gained a wave of popularity.

In the past few days when Wu Liang returned to Pengcheng, his life was relatively more comfortable. Wu Liang advertising company has completely established a foothold in the advertising industry and has been busy for a year. He deliberately gave himself a few more days off, only waiting for the advertising company. After the annual meeting is over, sleep well for a few days.

People tend to get sleepy as soon as they relax. Originally, they could practice a few styles of Tai Chi in the morning, and then they were praised by an old man in Tang suit in the community, which seemed to be doing nothing.

However, in response to the old saying, there is no way for good fortune and misfortune, but people call themselves, Yanni cried and snotted on the phone, Wu Liang sighed and got in the car back to Yangcheng.

Lin Huairen has a moth again, Wu Liang thinks about it carefully, is it good or not to tear his face face to face?

Until he saw Yani's red and swollen eyes, his uncontrollable anger finally broke out.

Wu Liang gave Yani to his Lin Huairen and his assistant Zhang Congmin's two videos, and then downloaded a video of a teacher's office in a teacher's office with her boss studying a certain intense exercise.

Taking advantage of the downloading effort, he asked Liu Yuyan to find a computer with the most powerful performance, and the graphics card must at least be a dedicated version for hardcore players above Ti4600.

Then, Wu Liang locked himself in the study and read to the computer silently, fakeapp, he exchanged the software with the little remaining compiled value.

And this software also has a famous name, that is, face change. He used the computer to run the facial training models of Lin Huairen and Zhang Congmin and imported it into the video of the teacher's foot basin.

Twenty-four hours later, the video was finally completed, copied to a USB flash drive, found Xiao Zifeng, and solemnly said, "Old Xiao, there is something you need to do, and those who want to do this do not know it. You can’t reveal any of your identity information. The most important thing is that you can’t let anyone see the contents of this USB flash drive, understand?"

Xiao Zifeng has never seen Wu Liang so serious, his face solemn, "Boss, don't worry, I will definitely do it for you!"

Wu Liang nodded and threw him a glove, "Lin Huairen, the owner of Dapingyang Computer Network, just leave the things to him!"

Xiao Zifeng nodded and went out.

In fact, the matter is very simple. Just spend 20 yuan to find a courier to send it up. This is not difficult.

To be cautious, Xiao Zifeng asked one of his comrades to help, pretending to be a courier, walked directly in and handed it to Lin Huairen, then ran away from the camera.

The other USB flash drive is for Lin Huairen's wife.

Wu Liang originally didn't want to make such a bad move, but Yanni was bullied into this way, and Wu Liang was really ashamed of Wu Liang's name if he didn't move.

The drama he personally directed finally broke out that afternoon.

Wu Liang came to Dapingyang Computer Network for an unprecedented time to watch the excitement. Things were as Wu Liang expected. After watching the video, Mrs. Lin was furious and took a few good sisters directly to Dapingyang Computer Network. After recognizing Zhang Congmin , Yelled and started fighting, "You smashed your watch to lead someone else's husband!"

Wu Liang was eager to find a secret interview tool for reporters to fully record the incident.

Lin Huairen heard ghosts crying and howling wolves outside, and ran out quickly. When she saw Madam Lin, she was a little bit persuaded. She stepped forward and was slapped on her face by Madam Lin, "You still have a face to protect her!"

Ordinarily, as Lin Huairen, he is looking for the right ladies, and shouldn't do such crude things. However, there is an exception to everything.

After Lin Huairen founded the Dapingyang Computer Network, he was busy with work, so his wife had to take care of the house. In order to support her husband's career, Mrs. Lin also quit her generous job and devoted herself to raising children at home.

After a long period of time, Mrs. Lin also found it very boring. She spent the whole day playing with sesame sauce with a few card friends. The original Xiao Tiantian became a yellow face woman. She felt that she had paid too much for this family, but , Lin Huairen was confused with his assistant directly in the office.

How can this be tolerated!

I have been damaged by her poker friends. It's not a human being inside and out. Why is it that this man is not terrible to eat stealing? The most important thing is to eat cleanly, and now it is still recording.

There was such a move in a fit of anger.

Lin Huairen was still wondering who framed him. After thinking hard, he even went downstairs to retrieve the surveillance video. He did not understand who did it. He held the U disk in his hand and wanted to pass the fingerprint. I had no chance to secretly contact my friends for help.

But now, Mrs. Lin was making a big noise, Lin Huairen was anxious and slapped Mrs. Lin to the ground.

Madam Lin fell on the ground for a long time and didn't understand what was going on. When she recovered her mind, she became even more anxious. Her hair was really miserable and miserable, "Well, you Lin Huairen, today you are in front of Xiaosan. If you hit me in the face, will I be taken home by someone in the future? I won’t live my life~~~!"

After all, Madam Lin rushed to Lin Huairen’s office, opened the window and Gu Qian jumped down. How dare Lin Huairen let her jump, and while dragging people, she explained desperately, "You don’t even look at the horse. Is the video office the same as mine?"