Wuliang Advertiser

Wu Liang asked Xiao Zifeng if he would go to rest. He said to keep up with Wu Liang, and Wu Liang nodded and agreed!

Taking this opportunity, he and Xiao Zifeng talked about the establishment of a security company.

As Wu Liang has more and more companies, more security forces are needed. Hao Yi’s stores and Wu Liang have the most advertising staff. Even Fujisun and Ali have many security guards. Xiao Zifeng has many comrades in arms. Many willing to come!

Wu Liang thought about it carefully. This matter can be manipulated. Haoshi's cash flow is so large that he always looks for an outside security company. It is better to not let the fertilizer flow into outsiders' fields.

Xiao Zifeng is very familiar with this one, "I am not afraid of business, Wu Dong, you can give me start-up capital, I am confident that I will be self-sufficient!"

Wu Liang was very surprised, "Are you sure?"

Xiao Zifeng is very confident, "When I'm fine, my comrades in arms and I are thinking about it. Now the work is too easy. Although Dong Wu, you take care of our high salary, everyone is very happy, but after a long time, I always feel healthy. There is a feeling of rust, and setting up a security company, the work outside the contact point does not bury one's own ability!"

Wu Liang was not too relaxed, "What do you say about this kind of work, everything is fine if there is no accident, and every accident is a big event! Give your brothers enough insurance!"

Wu Liang is skeptical of Xiao Zifeng's overconfidence. It is not that Wu Liang underestimated him, but that this industry is really high-risk. In order to prevent risks, expensive commercial insurance must be purchased!

This is a huge burden for security companies.

In this era, there is no such kind of insurance as security liability insurance. It will be seven or eight years later!

Wu Liang thought about it and answered cautiously, "Equipment is also very important. Don't be reluctant to invest because you don't have money!"

Xiao Zifeng nodded in agreement!

"Go back to Liu Nanfeng, with a registered capital of 10 million yuan. In addition, you can ask your leader to solve the problem of qualifications!"

Xiao Zifeng smiled and promised not to forget to boast, "Wu Dong really knows everything!"

Wu Liang smiled, "Don't call Wu Dong Wu Dong, work is over!"

"Received! Old Wu!" Xiao Zifeng stood up and saluted rare!

Obviously he is in a very good mood too!

But, after a while, his face collapsed again, "Old Wu, if this is to establish a company, then I can't follow you in the future? Don't you want me?"

"Stop, stop, no more, I got goosebumps when I said! You can't follow me forever!"

Xiao Zifeng sighed, and replied reluctantly, "I really want to follow, but there are so many comrades in arms, I... It's so tangled!"

Wu Liang deliberately kept a straight face, "Isn't setting up a company for me?"

Xiao Zifeng thinks about it carefully, and it is true, so he no longer struggles, "Old Wu, I have to come over to work with you two days a week! If I don't listen to you this day, I won't be energetic!"

Wu Liang wanted to fight, "I'm quite honest, when did I learn to shoot horses?"

Xiao Zifeng laughed and avoided to call!

The issue of qualifications he mentioned is actually the difference between ordinary security and Wuzhuang security, especially when Haoshi's cash flow is so large, ordinary security is definitely not good, the best is Wuzhuang security, and this nature The company must account for more than 51 state-owned capital!

Xiao Zifeng has his own relationship, these are not difficult to handle!

Of course, this is only the first step. The other part is the surveillance market, which is a global three trillion market. Wu Liang has a face-changing software, which is already the first step towards success.

Wu Liang has studied the technology of face-changing software. One of them is that the detected and intercepted faces are used for input to the neural network to train and extract features, and the extraction of this feature is the technology Wu Liang currently needs!

It is equivalent to the complexity of the human face, such as the license plate number, it is too simple!

And the application of this set of things can be said to basically cover all the parking lots and highways in Tianchao!

Such technology can be applied directly!

At the very least, blow a bubble and collect some money on the market!

He remembered the words he said again, "I have thousands of ideas here!"

But why is no one looking for him?

He was thinking wildly here, Xiao Zifeng came in on the phone, just looking at the expression on his face, Wu Liang knew that this is good news, "It's done?"

Xiao Zifeng nodded and replied, "After the Chinese New Year, we will start with an investment of 10 million yuan. The other party will invest in venues, vehicles and equipment, accounting for 51% of the shares!"

Wu Liang laughed, "You comrade-in-arms are also staying up late!"

"That's not it, Shou Sui has nothing to do. A few people gather at the table to play mahjong. I called and went directly to the mahjong stall!"

Wu Liang laughed, "Okay, the funds are ready for you after the New Year! I'll make a few calls first!"

It’s a little too much, and Wu Liang’s nasty interest has grown, and he will disturb Liu Nanfeng, Ma Xiaoju, Ma Yun, and Xiong Xiaoge. He doesn’t care about Ma Yun’s cursing, and directly says, "I have a big project with more than one billion yuan here." "Wake everyone up.

Especially Xiong Xiaoge, who got a share of Fujixun as he wished, and knew that Wu Liang was about to make a new move, so he shouted on the phone that he was going to have an interview.

Wu Liangcai ignored him, "Let's talk about it when you work on the eighth day!"

Xiong Xiaoge yelled at Wu Liang, you are so unscrupulous.

After the phone call, Wu Liang also felt boring. The TV shows were nothing new, and he didn't have a smart phone, so he became bored.

Only measuring Xiao Muxi's body temperature every half an hour gave him motivation.

The imported medicine works well, and it is suppressed. Xiao Muxi’s high fever has gone away. There is Redunin in the liquid. The anti-fever effect can last for half a day to one day. If Aqi works, it will take up to three days to have the symptoms of high fever. It will be eliminated, and then the inflammation will be eliminated in one week!

Wu Liang stayed in the hospital for three days. After the fever-reducing needle was stopped, Xiao Muxi did not have a fever, and her condition finally stabilized!

Chu Ziman was very grateful for Wu Liangchun Energy Saving to accompany her and her children. After secretly embarking on a large project worth hundreds of millions in the bathroom, he sent Wu Liang home.

Wu Liang arranged a female employee from the company to help Chu Ziman and her children bring food from home every day. After seeing that she really didn't need her here, she went back to the villa in Pengcheng.

Wu Liang went home, but Wu Liang's parents didn't say anything. Wu Li went crazy, "I haven't been home in my 30s. Why, this family can't accommodate you anymore?"

Wu Liang was inexplicably scolded, his face was not particularly good, he knew that he was doing poorly, and he did not say too much, and mumbled a few words, "Tired, sleep first!"

Wu Liang went to bed, Wu Li followed, with a smile on his face like turning a book, "Hurry up, give the red envelope!"

Wu Liang rolled his eyes and said, "Oh, it wasn't that you scolded so harshly just now, don't give it!"

Wu Li began to explain, "You have no conscience, if it weren't for me to accompany my parents during the Chinese New Year, why should my parents not be sad? My parents ran all the way to celebrate the New Year with you, and you ran away by yourself. Do you think it is appropriate? "

Wu Liang hummed, "Chu Muxi is hospitalized with pneumonia in Yangcheng!"

"Ah? Then why don't you tell me, I'm going to find Sister Chu!" Wu Li didn't catch Chu Ziman's light when he went to Los Angeles before. Chu Muxi was hospitalized and Wu Liang didn't say anything, not even her. The old girl kept hiding in the dark and scolded angrily, "You are trapping me in injustice!"

Wu Liang understood, "Wait a few days, when Xiao Muxi is discharged from the hospital, we can send it off!"

Ordinarily, Haoshi also opened a store in Pengcheng. Haoshi employees saw their boss in the hospital. If they knew, people with enough level would definitely come in swarms. Then Wu Liang would not think about having a stable life for a few days!

So he didn't say anyone.

He didn't say it, but it doesn't mean that no one knows. Tian Tongyuan and Bai Zheng waited for the news of Wu Liang's return home and came to pay a New Year's greeting on time!

Then came Shi Shuo. In the Lunar New Year, the Americans were not good enough, and the stock market was normal, but the fruit's stock price was adjusting and fell back to twelve. He was also a little panicked, and came to ask Wu Liang for advice.

Wu Liang didn't say much, "Rising to 30 by the end of the year!"

Bai Zheng came to visit the New Year and got such good news unexpectedly, his face flushed with excitement, he looked at the gift he was carrying, and mumbled for a long time, "Oh, this gift is a bit lighter! I have to prepare another one! "

He said that he had to go out, Tian Tongyuan pulled him back, "Don't, just do it when you feel like it!"

Wu Liang smiled bitterly at Bai Zheng, this treasure, "Didn't you fill the refrigerator for the New Year! This is it!"

Wu Liang's parents said that the first time they met these people, Wu Liang introduced them very aggressively, "This is Director Tian, ​​Dong Bai, the kind with a net worth of billions!"

Wu Liang’s parents were polite. How dare Tian Tongyuan and Bai Zheng stand up for this introduction, and hurriedly denied, "Uncle and aunt, Wu Liang is burying me, and we are all master’s apprentices. Just call me an apprentice. !"

Wu Li snickered, "Hey, you mean I am also your uncle?"

Bai Zheng's face turned black, and he wailed and replied, "Uncle Master, you are right!"

Seeing that Wu Li started to make trouble again, Wu Liang hurriedly changed the subject, "Girl, what car do you want, I will ask you Bai Zheng to help you!"

Wu Li was energetic as soon as he heard it, and he didn't pay attention to the change of title at all-this girl is just a child!The kind that shines with some sunshine.

In the evening, a few people ate at Wu Liang's house, and Zhang Hongning also came to join in!

It's finally time for Wu Liangma to show off her cooking skills!

For Wu Liang, this is the late New Year's Eve dinner.

There are eight cold dishes and eight hot dishes, and the table is full. It is actually not that troublesome to make. Most of the semi-finished products are just a little processed.

Wu Li, who has been hungry for a semester, is not at all polite, throwing off his arms and starting to eat. Bai Zheng, Tian Tongyuan and his girlfriend are also not polite. In Wu Liang’s words, “The more fragrant you eat, it’s proof that my mother The cooking skills are the best!"

So, eating, drinking, and chatting, even Zhang Hongning didn't hesitate to mention anything to keep in shape. Two of the eight people had stomach upsets.

When he left, Wu Liang presented a new Anxian Xiaoshi Pill to people to send away, and he said the advertisement, "If you eat too much, you can use the new Anxian Xiaoshi Pill".

This advertisement was given to He by Wu Liang.

Wu Liang registered the trademark of Xiaoshi Wan in Xin'an County and forced Chen Fazeng to cooperate with Qin Ling Pharmaceutical. Wu Liang ran across the country at that time, and this matter was handed over to He Xixian.

The cooperation model of He Xiuxian and Qin Ling Pharmaceutical on Xin'an County Xiaoshi Pills is carried out in accordance with the cooperation model of Marketing Consulting Co., Ltd., which is to conduct a systematic assessment of the market potential of Xiaoshi Pills and assist in the completion of Xin'an County Xiaoshi Pills. Brand positioning and promotion.

This job really made He Xiu shy, and when he encountered a problem that he didn't understand, he called for consultation. After more than a month of in-depth research, he really got a little bit of research.

No brand gains market share in a vacuum. Competitors around have their own turf. It is necessary to evaluate the growth space of Xin'an Xiaoshi Pills and establish the brand positioning of Qinling Xin'an Xiaoshi Pills to differentiate it from other brands. The first step is to analyze the industry environment.

Why is Wu Liang ashamed to talk about the concept of industry concentration.

In short, everyone knows that there are Coca-Cola and Pepsi, but the others don't know. This is a high degree of industry concentration, that is, a high degree of industry concentration is a sign of market maturity.

In the digestion industry, in addition to Ma Dinglin, there are also a large number of products such as yeast tablets that are sold in large quantities. As for the second brand in the industry, there is nothing other than the annual sales of 100 million Jiangzhong Jianwei Digestive Tablets. For obvious brands, the market structure is not clear.

Therefore, this leaves enough room for the development of Xin'an Xiaoshi pills.

Secondly, the most important way for people with indigestion is to rub their stomachs and take a walk. The medication rate is low. Unsatisfied demand means that there is a huge market space.

Finally, the advertisement for Jiangzhongjianweixiaoshi tablets is for children. The ad slogan is, "If the child is not eating, please use children to install Jiangzhongjianweixiaoshi tablets!"

Compared with the Los Angeles people who eat accumulated food, regardless of adults and children, a pack of Jianweixiaoshi tablets can be done. There are not so many troublesome things at all.

However, the people in Los Angeles also have a depressed place. This thing is too inconvenient to buy. You have to buy it from Anxian County. The price is not expensive. You can find someone to bring a dozen packs to use at home. The drugstore does not sell it.

He Xiuxian wrote an analysis report to Qin Ling about these words of Wu Liang and his own investigation. Qin Ling was shocked when he saw it, and felt that this product could indeed be used as the company's flagship product.

After that, things were simple. He Xiuxian designed the packaging scheme, and Qin Ling also went on the production line for mass production. With the help of channel problems, he quickly made a name in Henan.

The most important one is that He Xiuxian directly short-circuited Jiang Zhongjianweixiaoshi tablets, and invited bald Guo to advertise. Based on the market in Henan Province, the advertising slogan is, "If you eat too much, you can't digest it. Use Xinanxiaoshi pills!"

The increase in sales has a lot to do with this advertisement.

This is also the most important link in propaganda.

The impression that Ma Ding Lin gives people is, "Look for Ding Lin to help with indigestion", and "Aim for gastric motility and help stomach health". These two commercials are deeply rooted in the hearts of the people. This also caused Ma Ding Lin to be a "stomach medicine." "This identity has never changed.

The problem is also coming. Users have been wondering, I have indigestion, why should I take stomach medicine?Ding Lin is simply playing the piano indiscriminately.

The market’s top-selling product has brought people’s confusion, and now there is a new solution, that is, "If you eat too much, you can’t digest it. Use Xin'an Xiaoshi pills!"

In a simple sentence, combined with the scene in the advertisement, a group of people eat Hesai without eating, with stomach fullness and indigestion, sending out a strong signal. How similar is it to Bai Zheng and Tian Tong Yuan?