Wuliang Advertiser

Chapter 392

Feng Xiang stared at Wu Liang's copywriter in a daze, and a line of words quietly typed on the screen, "After learning to drink, I really start to understand Dad!"

Maybe many people are attracted to Jiang Xiaobai because a certain sentence on the bottle of it hits your heart at a certain moment.

Feng Xiang is the same. As a young man, he always covered his nose and pointed at the lees piled at home to his father, "Smelly!"

And his father always kindly touched his little head and told him softly, "This is our baby!"

Indeed, for Feng Lao, these strange smelling things are the treasures that his family depends on for survival, and the family's income all counts on these.

Feng Xiang didn't understand it when he was young, but now he understands this sentence.

It was not until Wu Liang asked him with a smile that he was shocked.

"Of course I do!"

Wu Liang smiled, "Just rely on this sentence?"

"Yes!"

Whether it’s a brand deliberate marketing or a netizen’s forcible addition, we have to admit that when we mention a brand, the first thing we think of is a certain keyword on it.

For example, Pechoin-a long advertisement.

Coconut palm juice-bottle design.

Melatonin-no gifts for this year's holidays.

What about Jiang Xiaobai?

There is no doubt that it is the copy on the bottle.

The advantage of labeling a brand is that it allows consumers to remember themselves.

Jiang Xiaobai succeeded in doing this.

Wu Liang's lecture explained a fact for everyone present-on marketing design, did he hang the whole Ali alone?

Jiang Peng's face turned pale again. He suddenly remembered the customers of Wu Liang Advertising Company. It seemed that the Spring Festival of 2004 was a little different from the previous ones. The reason was that these advertisements brought people a little bit of "different". ".

Even a person's life has changed for it. Even if you are shopping from a supermarket, you can't help but pick up a can of beneficial tooth xylitol when you pay-chew your teeth after eating and drinking.

These are all brought by Wu Liang. This is really a terrible man. He used advertising to change the product and changed the world through the product.

Jiang Peng was silent. He thought he should ease the relationship with Wu Liang?

As if "suddenly got something", he suddenly took the lead and clapped his hands with his thumbs out in the middle, "Counselor Wu, Ali is there too much to learn from you!"

He was so blunt, but Wu Liang was a little surprised, but Wu Liang could also understand that the cultural atmosphere here is like this-in Ali, there is no need to hide it.

In Ali, values ​​are the yardstick that determines everything. What kind of people to recruit, how to train people, and how to evaluate people are all resolutely and thoroughly implemented.

So there is no need to be stingy with your compliments.

The same is true for Jiang Peng's occasional gains. If he scorns Wu Liang's teaching, he thinks he might go home with a bedding, and being jealous is not a good thing.

Fortunately, Wu Liang was not humble, and nodded in recognition. The only complaint was, "I haven't made any moves yet, is this supervisor kneeling like this?"

Seeing this, Ma Yun finally smiled with satisfaction. He handed Ali Ma to Jiang Peng. The purpose was to let Ali Ma play a leading role in the entire company's business. It was unwise to fight Wu Liang, and he applauded again. "Consultant Wu really taught us a vivid lesson! OK, Taotao.com and Taotao Mall will give Jiang Xiaobai enough display space!"

Wu Liang secretly breathed a sigh of relief.

This is not to say that Wu Liangfei wants to take the road of online marketing, but the real situation is that the majority of Taotao.com's customers are still young people, and they are the most receptive to new things.

On the other hand, it is the channel problem. It is really difficult to establish channels from scratch. Qin Ling Pharmaceutical’s Maca Health Wine does not have large-scale expansion channels due to production capacity issues, but is based in Los Angeles. In order to gradually develop Henan Province, the nationwide channels are currently only revolving around the five surrounding provinces of Henan Province.

There are many channels of business seeking cooperation. Qin Ling only drinks and talks about feelings. It is not that he does not want to, but that the production capacity is really insufficient. There is a lesson from Biao Wangjiu, he is going to steal and play slippery, Qin Feng's test Can't make it through.

Therefore, it is Qin Ling's current practice to be steady and steady.

And stability is not just an increase in production capacity, but also the supply of medicinal materials. Qin Ling has entrusted his general manager Wang Zhongming to personally take charge of the procurement of maca. He even wants to monopolize this raw material.

Wu Liang is extremely supportive of his step. Using a coherent slogan, "Mastering the core technology", is also the same.

The development of Maca health wine, it is said that Feng Xiang's winery can enjoy the development dividend, but if the supplier cannot keep up with the development of the customer, this is another story.

In the early stage of the development of Maca health wine, it was a small fight. Feng Xiang’s production capacity and production workshops can be matched with it. However, as Qin Ling’s two production lines are put into production, Feng Xiang’s small workshop model is obviously Can not adapt to the development of Qin Ling Pharmaceutical, the supplier was eliminated is also expected.

This cannot be said that Qin Ling does not care about his old feelings. Qin Ling still buys one-tenth of the wine heads from Feng’s house every month, but Qin Ling also made it clear, “Old Feng, you have to go to the new production line to keep up. The development of Qin Ling Pharmaceutical!"

Feng Lao pondered for a long time, and finally made up his mind to take a loan, build a factory, and want to play a big ticket.

When the plant, production line, etc. are all completed, new problems appear again. One is the problem of capital, and the other is the problem of quality. The transformation of traditional craftsmanship to modern production lines is not so simple. The maturity of craftsmanship also takes time to settle. .

Feng Lao is working hard to overcome a series of problems in the middle, including recruiting technical personnel from other wineries and so on.

However, this still needs a process after all, and Feng Laoji is useless, so he finds Wu Liang.

The development of the Feng family was watched by Wu Liang from beginning to end. To put it bluntly, if it weren't for Wu Liang, Feng would not be struggling to start a business after he was over fifty.

Part of Feng Xiang's energy will be involved in this.

Old Feng is busy going round and round, can Xiao Feng not be anxious in his eyes?

When this happened, Wu Liang was helpless. Feng Xiang finally got better in his career. Most of the Internet operations in his advertising business had to be done by Feng Xiang. He had to leave. Not to mention the stagnation of the work of nodding clues, the loss of business can really outweigh the gain.

Even if Wu Liang is making investment decisions, the entity will have a good life and two water-based polyurethanes. These are huge profits. It is said that alcohol is also huge profits, and the investment is correct.

However, the entity is a lot of things. Take an audit as an example. Just the monthly statement will make people heady. Liu Nanfeng's audit company is constantly recruiting people. These people must be raised by Wu Liang!

However, for Feng Xiang, a hard-won talent, Wu Liang finally agreed to invest. If another Jiang Xiaobai can be built, this investment will be more cost-effective.

Therefore, the matter of making stars.

In the evening, Wu Liang hosted Feng and his son by the West Lake, accompanied by Ma Yun and Jiang Peng. However, halfway through the bottle, Feng Xiang answered the phone and his face changed.

When he came back, his face became more and more ugly.

Wu Liang thought for a while, but still asked, "It's related to work?"

Feng Xiang looked around, then nodded, "A young man is going to resign!"

Wu Liang smiled and didn't care, "People go to higher places, and water flows to lower places, you can't keep it!"

Feng Xiang shook his head, "He is looking for this job, I'm not sure!"

Feng Lao murmured aside, "The one who is going to leave, what will happen to him!"

Feng Lao's words are right. People don't want to follow you. What does the job you are looking for do with you?

But Feng Xiang's heart is soft. He always thinks that he will be a colleague no matter what, so he can get together and get away. He is asking if he can find his next home.

The young man was called Yu Pao, and Feng Xiang's answer was a little speechless, "There is a game company that is looking for online promotion, and the work location is Ma Nila!"

According to the description of the intermediary, the probation period is only two months, the basic salary is 6,000, and it will be raised to 10,000 after becoming a regular employee. Not only can you get a commission, but also include food and housing. This is a great puzzle for Yu Pao, who has just started working soon , Especially the work place is still in Ma Nila, the legendary church park and jelly sea.

Feng Xiang knows that Yu Pao’s family has difficulties. In his spare time, Feng Xiang also throws some of the small orders in his hands to him, which is not without the intention of taking care of them.

However, he didn’t know which of the tendons was wrong, and he was going to Ma Nila. After asking carefully, Yu Paocai said that the other party is a game company’s planner and he has confidence in the game and has more venture capital investment. Prepare to burn tens of millions of water to try.

Feng Xiang is not particularly clear about this, but vaguely feels that this kind of thing is unreliable, but he can't tell.

During the meal just now, Yu Pao called and said that the agent had already bought the plane tickets and flew straight to Ma Nila at 10 o'clock in the evening. Feng Xiang tried to persuade him to no avail. When he came back for dinner, his face was still unbelievable.

Feng Xiang was so bald, Wu Liang's first reaction was, "Huh? Is this a slaughter plate?"

Feng Xiang was a little confused, "Kill the pig?"

Wu Liang explained, "Sulu's gaming industry is legal. There are many people who take advantage of the situation, fake an identity, fall in love with the victim, and then lure the other party to transfer the money to the gaming website!"

Wu Liang didn’t know what the development process of Zero Four’s gambling was, but he could also think of it with his toes that there will definitely be such a form of blockage of online virtual games, but what kind of specifics, He is not very clear.

Wu Liang used to be known as a stock god on the Internet, and he actually did a similar gray industry circle, but Wu Liang is different from the others in that he has a God's perspective, and what he said is correct.

As for the killing of pig dishes, hehe, how many of the beautiful girls of V letter add you to it every day are true?Ninety percent of those who kill pigs, right, and the remaining 10 percent are V quotients?

Feng Xiang became anxious when he heard that, "Then I have to go to the airport to block people!"

Wu Liang took a look at the time and replied, "Don't panic first, call him, and I told him, no matter what, he is my own employee!"

Feng Xiang dialed the phone and found that the phone was turned off. I apologized to everyone. Wu Liang comforted him, "After you find someone, talk to me!"

Feng Xiang drank and couldn't drive. Wu Liang asked Zhang Jianjian to arrange it.

His current security team has become two groups of four people guarding him around the clock. There is no way, because everything Wu Liang has encountered is too evil.

Feng Lao said, "Pay attention to safety", and then went out and gave it away.

Wu Liang looked in his eyes and sighed. Ma Yun was also quite curious about this, and asked carefully what was going on.

Wu Liang explained in detail, when he said, "These people will be pretended to be mature men, and women of all ages will be in love with women of all ages, to induce cheated women or the opposite sex to join the betting, defrauding five points within 10,000. , One hundred thousand seven points or something! If you want to run, it is basically impossible. Passports and everything are collected, unless you pay a lot of training fees to leave!"

Old Feng cursed, "What kind of unethical things are doing these things!"

Jiang Peng was a little stupid and naive, "Then these people are so easily deceived?"

Wu Liang explained with a wry smile, "Don't think these people are so simple, they are all professionally trained!"

Jiang Peng was even more dumbfounded, his voice raised a bit, "Training?"

"These people have an alias called dog push. To become a qualified dog pusher, you must first learn to pack yourself. The core principles are the same. The body must be strong, the relationship must be dedicated, the income must be stable, and it is best to cook. People in the industry claim to create a personal magnetic field!"

Ma Yun also found it rare, "Don't say it, it's really professional!"

"It's not enough to have a basic personality. A successful dog push must have a personal story that is inspirational rather than warm. The plot design not only covers personality and living habits, but also includes marriage, family, etc.!

The training teacher will also guide the dog push carefully. Women prefer men with stories rather than yellow-haired boys. The specific plot design can be single and widowed or the wife abandoned you because of your poverty.

After the character design and story layout are complete, the dog tweet can start to tease girls. Even if you have never been in love or are ashamed to express it, it does not matter. The company will provide a lot of learning materials, from "Encouraging Women" to sensational letters.

The most terrifying thing is that the company will ask the dog push to memorize the personalities of people in different regions. The people of Jilin Province are a bit stubborn and compassionate."

Jiang Peng took a breath and cursed, "It's hard to guard against!"

Wu Liang suddenly felt that the topic was a bit heavy, so he hurriedly changed the topic with a smile, "It seems that the popularity of chat software really narrows the distance between two people!"

Feng Lao knew the chat software Wu Liang was talking about. He saw Feng Xiang fiddle with him, "Xiao Liang, are you talking about the ball?"

Wu Liang nodded, and then shook his head again, "That's not true. Qiuqiu is just one of so many chat apps, and some people will try to use something weird!"

Ma Yun was still thinking about the killing pan that Wu Liang just said. He has his own doubts, "Thanksgiving, you mean, those people can cheat the domestic people in Ma Nila?"

When Wu Liang saw Ma Yun's question, he smiled and prepared to explain. His phone rang and looked at the phone. As expected, it was Feng Xiang who was calling, and a weak shivering voice came from the other end of the phone. Hello? Is it Dong Wu?"