Wuliang Advertiser

Zhou Jianping said very politely, and Wu Liang didn't seem relaxed facing such a big man.

This is also a big-name figure in investment. His Hailan Group has a listed company and has invested in many banks. When he was listed on the Hailan House, he used 1,000 stores, each with 800,000 Amount, 800 million yuan in financing, the listing of Hailan House is another big leap forward.

In the face of such a big boss, Wu Liang's words are still more cautious, but the other party obviously puts part of his energy on the network platform, which gives Wu Liang a little bit of confidence-in the field that the other party is not familiar with. , Wu Liang admits that he is not ashamed of anyone.

"Mr. Zhou is polite. I have researched the brand of Hailan House. The advertising slogans for visiting Hailan House twice a year are also catchy and impressive. The brand planning company you are cooperating with should also be in the industry. Celebrities.

In addition, I have also visited your online store. Most of them are discounted sales for out-of-season services. I think it should be related to your company's business model-upstream credit sales system, some unsalable clothing or return , Or sell on the online store.

This has advantages and disadvantages. The advantage is that it can clean up part of the inventory and reduce the capital occupation. Of course, the disadvantages give people an impression. The clothing of Hailan House is not new. In the long run, the damage to the brand will be irreparable!"

Hailan’s House is Wu Liang’s first choice for buying clothes. The picture is a convenience. You can always choose what kind of clothes you need here. Besides, Wu Liang is in a state-owned enterprise, so he can’t wear any outrageous clothes. , The general public is good, if the choice of fabrics seems to be upscale, then that's fine.

Therefore, he is not unfamiliar with Hailan House, especially the supply chain system of Hailan House. If Hailan House is compared to a supermarket, then the clothing manufacturers are the suppliers of Hailan House.

Hailan House is only responsible for brand operation and retail business.

Experts know if there is any. What Wu Liang said touched Zhou Jianping. At the very least, when Wu Liang invited them over, he carefully studied the business models of these companies and online shops. As for the business direction, this serious attitude is commendable. He smiled and complimented, "I didn't expect that Consultant Wu was quite thorough in my research on this clothing brand!"

Wu Liang smiled and accepted the compliments from the other party. "In fact, the problem of diverting goods encountered by Mr. Zhou is a common problem in almost all online stores. To deal with this problem, we are good at designing special styles for online sales. Second, It means the price is uniform, that is, all stores across the country keep the same price!"

Wu Liang's two measures are common methods used by various companies in later generations. For example, the prices of small microphone phones are the same throughout the country, but the interests of distributors are guaranteed through different rebates.

When Double One was sold on Taotao.com, it was also in this model. The design of specialized online models was a mature model. Wu Liang came in handy. "Zhou can inspect Double One on the spot. Their official flagship store is This model! I can help recommend it!"

Zhou Jianping understood after a little thought, but how did the four words "we are good at it" sound so familiar?

He nodded and said, "Then trouble consultant Wu!"

However, Wu Liang added, “In order to implement a unified price model, information technology is needed to ensure, otherwise everything will become a mere formality! I am familiar with Guo Wei, the president of Digital China, and he can solve it. For these issues, the same, the ERP management system of the Haoyi chain drugstore is also provided by Digital China. If you are interested, Mr. Zhou can also check it out!"

"Yo!" Zhou Jianping exclaimed, "I didn't expect that Consultant Wu was ready for us!"

Immediately afterwards, Zhou Jianping said with emotion, "Online sales and physical stores are really two different disciplines!"

Wu Liang introduced the three companies, which gave the business owners who attended the meeting a sense of value. Many people said that they could visit these three companies and hope that Consultant Wu would help them introduce them.

Wu Liang smiled and agreed one by one. At this time, he was relieved, "Brand building! This needs to be combined with the development of your company! If it is convenient for Mr. Zhou, talk about it after the meeting? "

Mr. Zhou understands that in business cooperation, there are always some things that cannot be declared. He also looks forward to further communication with Wu Liang, "I look forward to the surprise of Consultant Wu!"

The symposium lasted all afternoon, and some were happy and some were worried.

Wu Liang gave different brand development strategies to these 20 brands. Some people understood and some questioned, these are not important.

For the first session, you can achieve certain results. Most of these twenty companies have signed an agreement with Ali.

This is an exclusive agreement, and the restraining effect is average. It is nothing more than the promotion of Taotao.com that everyone values.

For Taotao.com, the main purpose is to allow these merchants to open stores on Taotao.com. Don’t be wooed by competitors. To survive this period of competition, Taotao.com has developed to a time when all platforms can’t stand it. If these partners really want to go, hehe, then go!

Some people come to cooperate!

However, there is no absolute in the world, and the sense of worry should be an essential quality for every successful company.

The success of Fighting Fortune is to subdivide the market in the field of e-commerce and occupy the low-end market. It took Ma Yun two years to achieve the results of a half-life of Ma Yun's hard work.

It can’t be said that Ping is to seize the market of Taotao. The overlap between the two is very high, reaching almost 50%. That is to say, many Taotao e-commerce companies have settled on the platform of Ping. It is Wu Liang's sense of worry.

Especially in the red sea of ​​e-commerce, the ultimate winner has not yet been achieved. Foreign brands are chasing and blocking, and there are Papa.com, Joyo.com and so on. Taotao.com is in such a current situation. Further, the sky and the sky will remain stable. The No. 1 e-commerce company, one step back is one-third of the world.

Wu Liang's concerns can be supported by Ma Yun, otherwise Ma Yun would not strongly support the opening of such a cooperative forum, and even more focused on various promotional activities.

On the second day after the banquet, Wu Liang went to work as usual. Some of these twenty home appliances were left to deal with the follow-up cooperation matters. Ma Yun held the tea mug and continued to discuss the details with Wu Liang.

When Wu Liang saw Ma Yun's tea mug, he remembered his good tea leaves, and opened his mouth and asked, "The details are easy to tell, the good tea leaves for me the whole point?"

Ma Yun's face collapsed, and she refused, "I'm just a little collection, and you can barely touch it!"

Wu Liang turned to his mobile phone and ignored him.

Reluctantly, Ma Yun put the tea cup on the table. When she went out and then came in, she took a carry pocket in her hand and threw it in front of Wu Liang reluctantly, "The new tea hasn't come down yet! Let's drink it!"

Wu Liang quickly opened the bag, opened the lid, and sniffed it. Even if he couldn't smell anything, he still despised it with disdain, "How difficult is it to drink your good tea?"

Ma Yun was a little angry, she stretched out her hand and grabbed it, "Don't give it back to me!"

Wu Liang grabbed the bag and put it in his desk. Then he took out a can, opened the seal, and soaked himself in a good glass of Longjing. "Let's talk, what's the matter?"

Ma Yun sounded a little weird when she heard this, and went back angrily, "Uh, wait, I'm looking for you to discuss things, not for reporting!"

Wu Liang stopped making tea and asked, "Is there a difference?"

Ma Yun was at a loss for words and replied angrily, "If you don't give it to me, I said it will be collected by Yahoo, and you don't want to dilute the shares. This flow problem must be solved?"

Wu Liang sighed secretly, this should come after all!