Wuliang Advertiser

Chapter 402: Zhou Jianping

Wu Liang took the box, did not expose Huang Xide's words, and put gold on his face through the Shenzhou VI?

You know, things like God are a must-have thing. There are strict restrictions on items. For a commercial hype, hehe, you can, why don't you go to heaven?

This is like the truth of "Gulong" and "Gulong Original", one is Gulong and the other is Gulong, it is nothing more than a gimmick.

Well, these are not important, knowing how to hype, this is not a bad thing, as long as you don’t arouse everyone’s disgust, especially the kind of hype that has no bottom line, such as 3 taboos, is really disgusting .

There is a way to see through, but not to say, Wu Liang smiled, "Since it is about patents, then we are in business, patent authorization I can give you Mr. Huang, but what about the benefits? I like long water!"

The so-called long flow of water naturally means that you don't want the patent to be bought out. Huang Xide understands it and asks carefully, "Then, what does consultant Wu mean?"

"I will give you free for advertising planning. For patents, a license fee of 5 million yuan, I will charge a dime for every pen sold! Or I can buy shares with patents!"

Huang Xide was obviously delighted by the hunt, but he did not forget the commercial sensitivity that a qualified businessman should have. He accepted five million and one cent in royalties and rejected Wu Liang's proposal to buy shares.

Ma Yun chuckled beside him, making Huang Xide at a loss.

Huang Xide didn't know why Ma Yun laughed, he always thought he had made a good deal!However, if the same multiple-choice question is made by Ma Yun, Ma Yun will definitely give the shares-who knows what Wu Liang could have to turn a stone into a good idea?Obviously, it is more cost-effective to let Wu Liang buy a stake, especially since it is a matter of settling and avoiding the final patent dispute. Looking at Qiqiu Automobile, you will know that Wu Liang inserted a bar in the middle, and the whole Qi Rui wanted to die.

That incident has been explained from another level. Wu Liang, this guy who fails to achieve his goal, will definitely make you awful in the end.

However, Wu Liang didn't care at all. What if one idea was sold for 5 million?

You know, he just started the Sozhu input method but only sold five points of shares, and then he was played by Lin Huairen three times. Fortunately, Lin Huairen was already behind bars, and the matter was settled. , Only wait for Zhou Hongwei to successfully accept Dapingyang Computer Network, and then spend half a year to one year to complete the integration, the new Dapingyang Computer Network, which is lightly packed, will definitely have a place, and it is the one that replaces J among BATJ.

Therefore, Ma Yun looked at Huang Xide's eyes a little strange, and said that he really took a stinky move.

In fact, from the issue of giving fountain pens, Huang Xide has his own selfish intentions. He hopes that all famous people can use his own fountain pens. This in itself is a kind of publicity for his products. Similarly, Wu Liang uses Huang Xide The fountain pen given to him for signature is itself a bonus to Huang Xide's Duke brand.

Because Wu Liang also has another identity, that is, a singer. From time to time, he will encounter fans asking for signatures, and his every move will be exposed to the public's eye.

As a public figure, even if his hair is messed up, his fans will cheer, "So messy!"

Therefore, this is how the fan economy came into being. What Wu Liang uses can definitely drive such a brand. At the beginning, the purpose of using Jay Chou’s contemporary spokesman for Youle Minai Tea was just like this. However, this is a commercial activity, and both parties benefit from each other. Through Jay Chou’s fans, Lemei has greatly increased the sales of Naicha, and Jay Chou also gained sufficient exposure through Yolemei’s Naicha advertisement.

And Huang Xide's behavior, to put it bluntly, this pen is really not that easy to handle.

Wu Liang understood that it was the other party's intention to put it this way.

As Wu Liang's reputation grew, his own business value was basically given to his company.

For example, what he wears and what to use, except that he will advertise for Wu Liang advertising company, he refuses all piggybacking behaviors. The clothes he wears are only a kind of comfort, and he chooses according to his own ideas. Even if he can't hide from the logo settings, he will put a little yellow face on the logo.

This is not a bad habit, it can only be explained by a sentence that the dressing style is incompatible with this era.

For example, if there is a vest such as ice silk or de velvet, he would never choose pure cotton, or he could wear slim straight trousers and fleece trousers with stretch fabric. Why did he choose loose trousers?

Habit dictates.

The sight dictates.

Coupled with his identity as the chairman of the advertising company, his clothing also demonstrates the company's control of the trend, so Wu Liang also has some insights on the matter of dressing, even Yan Yisheng is extremely admired. I always feel that Wu Liang is a hanger for the king of heaven, and looks good in everything.

However, Wu Liang is also uncomfortable. Some things are not what he wants to achieve. For example, the Modal fabric is only used in some high-end clothing now. The ordinary ones are not available at all. They belong to want to buy. The kind you can't buy.

So, sometimes the power of habit is really huge.

Including the matter of this forum, Wu Liang also added a few companies that make clothes. He has a little selfishness, which is to facilitate his little desire, so he provided some ideas.

One of them is Zhou Jianping, the president of Hailan Group.

Everyone knows Hailan House, and the parent company of Hailan House is Hailan Group, a textile enterprise in Jiyang.

In 2002, Zhou Jianping went to the foot basin market to investigate. The rich variety of foot basin clothing brands, popular prices, and volume-based self-selected purchase methods left a deep impression on him. After returning to China, he established the brand Hailan Home, and Opened the first store in Jinling.

Wu Liang never thought that such a big man could participate in this forum of Ali. After getting Huang Xide, the forum was able to continue. Under Wu Liang's arrangement, Jiang Peng invited Zhou Jianping to speak.

Zhou Jianping is in his prime of life and has been in a high position for a long time. When he stands up and speaks, he brings his own aura of domineering president. "Counselor Wu, Dong Ma, and Jiang Bu are good. After seeing the previous bosses, I have gained something, and I feel itchy. To tell a few people, I noticed Taotao.com during the SARS period. At that time, the physical store was very poorly operated, and what I saw was 3M’s hot sales on the Internet, so it was at that time. , I moved the Hailan House to the Internet, and the sales were good, but it also caused some problems, such as the problem of collocation.

In addition, in terms of brand promotion, I always feel a little strenuous, and I would like to ask consultant Wu for his advice!"