Wuliang Advertiser

An Jiliu is in charge of brand operation and management, and followed Wu Liang to witness his cooperation with Wang Laoji. His words, "Afraid to get angry and drink Wang Laoji" extracted Wang Laoji's consumption attributes can be called classics.

After the cooperation was completed, Wang Laoji’s advertising business was automatically transferred to Wuliang Advertising Company, and Wu Liang was just a shareholder of Jiaduobao who was quietly holding his own shares.

The prerequisite for this cooperation is that Wu Liang handles Li Yimin's hands with the Standard Chartered Bank. It is a win-win cooperation that cannot be on the table.

Externally, it claimed that Wu Liang's advertisement deeply moved Chen Hongdao, the boss of Jiaduobao, and decided to cooperate with Wu Liang advertising company to complete brand building.

Li Yimin, the general manager of Yangcheng Pharmaceutical Group, also said in an interview, “JDB is a very powerful company. The cooperation with Wuliang Advertising Company has shown me the potential of the Wanglaoji brand. It is a win-win situation for both parties to buy shares with the brand. Choice! I believe that the Wanglaoji brand will become one of the best local brands in the celestial dynasty in the hands of Chen Sheng."

Both parties announced the cooperation in such a high-profile manner, which resolved the previous brand lease problem. From the perspective of outsiders, all the credit for such cooperation is concentrated on Wu Liang advertising company. Of course, the focus of attention is also on Wu Liang. , This man who has built many local brands into well-known brands by himself.

Someone who knows about the customers of Wu Liang advertising company can’t help but be speechless. Bodao, Youlemei, Jacques Chocolate, Yifang Chewing Gum, Double One, Jili, Haoshi, etc., are all in the eyes of Tianchao people. It is a feeling that this is a big company with strong strength and popular advertising.

Relying on these companies, Wuliang Advertising Company's business has also risen, and many companies have come to the door waving banknotes.

Part of the consultation is brand strategy management.

Wu Liang is not at home. Of course, An Ji Liulai will take over the business of these companies. His work is very intensive. He has also spent the whole night looking for a good entry point for a brand. In the past few months, he came to Wu Liang Advertising Company. , It is false if the pressure is not too high.

And the consequence of the high pressure is that the temper is also big. The people in the entire brand operation department complain all day long. Even if Liu Yuyan is digging people or new recruits, the on-boarding rate and turnover rate are still high. Two months have come. Ten, eighteen left.

This is what Liu Yuyan is most annoyed about. The little shoes she wears for An Jiliu are like this, "I can’t manage, I can’t keep people! No matter how high the salary is, what's the use of keeping it?"

What Liu Yuyan said, from the perspective of the general manager, this is indeed a problem. With such a high employee turnover rate, the department head must have a problem. However, if this problem is caused by the labor intensity that Liu Yuyan said, it is a problem. But you have to analyze it carefully.

Wu Liang hesitated for a moment, and then cautiously asked, "Among the brands An Jiliu has taken over, are you satisfied with the brand planning we submitted?"

When Wu Liang asked, Liu Yuyan was also a little stuck. The place where she hesitated is here. Let’s not say that it’s useless. Looking at the performance and the results, she replied with a smile, "At present, all customers Very satisfied, but these companies are not big, and there are few companies in the industry leading position like Double One!"

Wu Liang smiled and pointed to Liu Yuyan, "You, you, Double One also developed in a day! The more potential customers can realize the value of our advertising agency! Okay, I know where the problem is. You call An Jiliu over and let him bring the customer's information!"

Liu Yuyan was stunned, and asked embarrassedly, "Isn't it right for me at this time?"

Wu Liang was speechless, "You also know that it's inappropriate, don't worry, I have a sense of measure and go!"

Liu Yuyan went quickly and came back quickly.

Wu Liang hasn’t seen An Jiliu for a few months. He feels that this guy doesn’t look like a brand designer at all. He has no artistic breath. He can set up a bird’s nest in a mess, and his eyebrows are tight. You can see that, even On the way here, he was still thinking about something carefully. When he saw Wu Liang, he forced a smile to say hello, but the look on his face was a little unnatural.

Wu Liang laughed at this frizzy stuff, which eased the atmosphere, "Oh, how did our artist become a programmer?"

An Jiliu scratched her messy hair, her eyes a little dull, "This company is too difficult to serve, and several plans will not work!"

Wu Liang looked at him and glanced at Liu Yuyan seemingly. Then he said, "I heard Mr. Liu just now that you have been busy day and night. Work is important, and body is even more important. So are you. If you have difficulty finding a leader, I still need to teach you this truth, and let me see the problems you have!"

An Jiliu came back to his senses and glanced at Liu Yuyan gratefully. He understood that Wu Liang wanted to see it, which meant that he was confident enough to solve his problems and hurriedly placed a thick stack of documents in his hands. On Wu Liang's table.

He took a recorder and placed it in front of Wu Liang, and then took out a small notebook to prepare for recording.

Liu Yuyan was relieved when she saw Wu Liang's good things about herself. She originally wanted to bring someone in and was going to leave. Seeing Wu Liang started to give Anji Liu a small stove, she went away in no hurry, and also opened a new notebook in front of her. One page, prepare a record-you are a general manager and you must understand.

This familiar scene made her a little distracted. In the impression, Wu Liang was doing the double-one umbrella advertisement in the small company he acquired at that time. It was almost the same as now. At that time, Wu Liang advertising company was still a ten-person. A small company, but two years later it has become such a scale, nearly 300 people.

Wu Liang did not have a single one. First, he glanced at the more than 20 companies to find out if he was familiar with them. After this search, there really were two, one of which was Pengcheng Baoan Shajing Aquatic Products Company. .

The company is not well-known, but their products are well-known.

Shajing oysters are a kind of oyster. The mainland people don't know the species. They are all called oysters. They are Wu Liang's favorite.

And the manhole oysters of Pengcheng, with large body and tender and delicious meat, are popular all over the world. It is really a great regret of life to come to Pengcheng to eat the manhole oysters.

Some time ago, Zhou Jianping of Hailan House came to Pengcheng. Guo Wei served him a fresh scallion and ginger when he was entertained. Zhou Jianping was very addicted to the meal.

However, the only regret is that with the development of the city of Pengcheng, the seawater quality has been greatly polluted, and the oyster farming in manholes, which requires extremely high water quality, has suffered a heavy blow. In the 1980s, the local government re-planned. After so many years of development, Shajinghao has developed again.

In the first well-known brand selection in Pengcheng held in 2003, Shajing Hao was elected with a high number of votes, and the Shajing Aquatic Products Company that submitted the selection is obviously not simple to carry forward the Shajing Hao brand. There may be officials behind him.

If this brand planning simply followed the “women’s beauty salon, men’s gas station” given by An Jiliu to promote the brand, then obviously it only noticed the practical value of Shajinghao, on the contrary, the brand value was weakened. Even with a somewhat polluted posture, customers who are so picky can tell the past!

However, this is similar to Wu Liang's request from the Crab boss in Los Angeles at the time. This is not difficult to solve. Wu Liang smiled and arranged, "Ask the person in charge of this company and have an interview in my office tomorrow morning!"