Wuliang Advertiser

Shajing oysters are similar to hairy crabs.

People know its name, but which one is strong?

Uh, which one is delicious?

The answer is of course Yangcheng Lake!

Yangcheng Lake is a place name, which is similar to Jincheng Ramen. Even if it is registered, it will be rejected. The reason for rejection is usually, "This trademark is a common trademark but contains a place name with an administrative division above the county level, which violates the Trademark Law. , in addition, the trademark lacks corresponding distinctiveness and should not be approved for registration. Therefore, the applicant applied to the Trademark Office to cancel the trademark."

This is one of them.

Second, who are the people or groups that have the ability to register such trademarks?

Individuals, obviously impossible. The Trademark Committee will not simply issue trademarks to individuals, nor is it daring.

Therefore, the usual approach is to apply for an organization such as an association or a chamber of commerce.

Even so, the trademark law is a sad pass.

However, there are also successful cases. Jincheng Ramen was registered in 17 years, but Shancheng Hotpot was not. The reason is that Shancheng is a provincial place name and it is difficult to register a trademark. At the same time, hot pot is also an industry common term. , And cannot register.Therefore, it is extremely difficult for Shancheng Hotpot to register collective trademarks and geographical indications.

The same goes for Beijing roast duck and so on.

Shajinghao faces the same problems as these.

According to Wu Liang's conjecture, this is probably the real purpose of the Pengcheng Baoan Shajing Aquatic Products Company behind Shajinghao.

Wu Liang took this piece of information and told Anji Liu. Anji Liu was stunned. It turned out that a brand is not just a brand, it involves a lot of things.

As a result, the meeting in the morning of the second day became: Wu Liang, Chairman of Wuliang Advertising Company, Liu Yuyan, General Manager, An Jiliu, Director of Brand Planning, Zhang Yutao, General Manager of Pengcheng Liangtao Trademark Registration Company, and Director of Shunfeng Express Company Chief Wang Wei met with Wang Kailong, general manager of Pengcheng Baoan Shajing Aquatic Products Company and his party.

Wang Kailong is not tall and has dark skin. He was obviously blown out by the sea breeze once, but he was very energetic.

He heard that the chairman of the advertising company personally carried out brand planning for his company, and deliberately cleaned up. He knew that Wu Liang was in charge of the advertising business for many large domestic companies, and that he could personally discuss with Wu Liang. Proud thing.

Therefore, Wang Kailong did a lot of homework all night, in order to get Wu Liang's approval the next day, and provide help for the development of his fishery company.

Wu Liang did not frown because of the smell of sea on Wang Kailong. On the contrary, he liked Wang Kailong’s aggressiveness. He also knew that Wang Kailong’s aquatic product company supplies 20% of the market for many restaurants in Pengcheng. It is not an exaggeration to say that one family is dominant.

The supplier of the hotel where Guo Wei invited Zhou Jianping to dinner was Wang Kailong, which was a remarkable achievement.

It is precisely because of the understanding of Wang Kailong's company that he is determined to accomplish Wang Kailong's good deeds.

After the greeting, Wu Liang also introduced his team to Wang Kailong, especially after Zhang Yaotao's identity was introduced, Wang Kailong was very surprised, and excited with surprise.

Isn't the trademark registration his appeal?

However, Wang Kailong was hit hard. Wu Liang directly pointed out his little thoughts and told him bluntly, "Does Wang Dong want to buy the Shajinghao brand?"

Wang Kailong nodded without hesitation.

Wu Liang said straightforwardly, "The chances of passing an individual application are not high, and the hope is slim. Experts in this area, Mr. Zhang, can introduce to you!"

This is what Zhang Yaotao has done in the past two years, and he has successfully registered a lot, especially Wu Liang’s wonderful ideas. Anyway, Wu Liang asked him to follow suit and do everything possible to complete it.

And his profit is also visible, Qirui’s Qirui Qiuqiu car can get a lot of brand licensing fees from it, which makes him firmly believe that the brand registration industry can really be regarded as his own business. .

For this reason, he transferred the business of kicking people to apply for licenses in Los Angeles, and concentrated on developing in Yangcheng. There are more companies here, and his business volume is getting bigger and bigger, so he has a very comfortable life.

Wu Liang told him about the company the previous afternoon. He was also extremely troubled, and this list was an extremely severe challenge for him.

As an industry insider who has studied for so long, his words are highly credible. "my country's current "Trademark Law" clearly stipulates that geographical names in administrative divisions above the county level or foreign geographical names known to the public shall not be used as trademarks.

Wang Kailong sighed, "Yes, we have also consulted professionals. It is indeed difficult for Shajinghao to register as a trademark!"

Wu Liang smiled and took the topic, "Actually, it's not impossible!"

Wang Kailong's eyes lit up, and he hurriedly asked, "Please also Wu Dong for help!"

Wu Liang pondered for a moment, and did not rush to agree to Wang Kailong. Instead, he asked, "Even if the registration is successful, this brand may not be unique to you. Can you accept this?"

Wang Kailong was a little disappointed. He sat there thinking for a long time, and said sullenly, "It's OK to use it, I know my thoughts are a bit extravagant!"

Wu Liang nodded in approval. Of course, the purpose of his asking this sentence was, if you want to swallow it by yourself, it's not impossible, but the price must be well said.

Then, since Wang Kailong will not be too inflated to think that he can eat the brand independently, then everything will be discussed in accordance with business cooperation. "The purpose of asking Dong Wang today is of course to solve Wang Dong’s troubles. First of all, the brand I have my own solution. In addition, from the perspective of product structure, your company mostly deals in canned products. If you only develop from the canned industry, you can, but it is relatively difficult!"

Wang Kailong focused all his attention on the products Wu Liang said. He hesitated to ask, "Wu Dong means that there are new products?"

Wu Liang smiled, "This is also the main purpose of my inviting Dong Wang from Shunfeng Express!"

Wang Kailong didn't want to understand, but he didn't ask too stupidly, but waited quietly.

Wang Wei also understood at this time. Wu Liang sincerely introduced him to customers. He cleared his throat and said, "Maybe everyone's concept of express delivery is still stuck on things like carton packaging, and the timeliness is also somewhat. Lack, today I introduce a brand new product that will subvert everyone’s understanding of this industry!"

In the conference room, the projector was turned on and the laptop was placed in front of Wang Wei.

Click on the PPT, which clearly reads the topic "Introduction to Downwind Cold Chain Transportation Products".

Cold chain transportation is not a new word. Many people know that vaccines are also a kind of cold chain transportation. However, due to the cost of cold chain transportation, the development in the Celestial Dynasty is not so good.

With people's strong demand for fresh food and other food, especially the industrial scale development of hairy crabs, this is a market of nearly 100 billion yuan, which makes the development of cold chain transportation possible.

After Wu Liang talked about hairy crabs with the owner of the crab, the crab ticket has been actively prepared, and he plans to play a fortune this year on the Mid-Autumn Festival.

And Wang Wei's strong support is needed in the middle.

Wu Liang invested in Shunfeng and provided a capital of 100 million yuan accounting for 20% of the shares, including cold chain transportation projects. As for the cost, we should do it first. Anyway, if the crab boss pays the bill, the loss will not be lost. Where to go!

The most important thing is that Wang Wei is also very optimistic about this project. It was originally a high-end route that followed the wind. This cold chain transportation is considered high-end in the high-end. It intervenes in the market in advance and seizes the market. This is in line with his strategic plan.

Now Wu Liang introduced Shajinghao to him again. Obviously, Wu Liang didn't just talk about it casually. He also has his own unique views on cold chain transportation.

The slide is very simple. It will give you what cold chain transportation is. If you have to understand it as a refrigerated truck running around on the road, you can understand it.

Wang Kailong looked at it as if he understood something.

However, this is only a small part of the discussion today.