Wuliang Advertiser

Chapter 426 Good Advertisement and Bad Advertisement

A child’s nature is to play, is it useful to talk to him about dreams?

Young people talk about dreams without social background or personal connections.

Middle-aged people talk about dreams, have background, strength, but not youth.

Old people talk about dreams, but they have more than enough energy.

Those who are suitable to talk about dreams have already achieved their dreams at the right age and suitable qualifications.

Now Wu Liang is qualified to talk about dreams!

Men with dreams are the most charming, especially in the face of Chu Ziman.

Chu Ziman always thinks that Wu Liang always wraps himself up like a hedgehog. No one knows what he thinks. He always sees Wu Liang running around all day and doesn’t know what he’s doing. At this moment, Wu Liang actually described his own dream to her for the first time.

Well, in Chu Ziman's view, such a dream may be a bit brazen and shameless, but it is really just like Wu Liang himself said, "The dream still has to be, what if it is realized?"

Does Wu Liang really think so?

No, he just casually said this famous quote by Roosevelt. What he didn't expect was that Chu Ziman actually, uh, believed it.

Seeing the deep spring in Chu Ziman's eyes, Wu Liang couldn't help humming the lyrics, "For the worship in your eyes, girl my story unfolds because of you!"

What is the strongest?

Love words!

Chu Ziman leaned in Wu Liang's ear and let out a sigh of enthusiasm. Wu Liangliang seemed to understand something, looked around, and tentatively said, "Is the desk spacious?"

Chu Ziman gave him a charming look, "Are you asking me to learn from Ren Yingying?"

...

Half an hour later, Wu Liang left the office in a refreshed mood, with Chu Ziman beside him with his arm slung.

Wu Liang ignored the company's so many envious or jealous or surprised eyes. Even when facing Liu Yuyan, he said, "Please take a half day off in the afternoon!"

Also at a loss, Liu Yuyan waited until Wu Liang left before muttering, "What happened to the boss today? Actually, give me a leave?"

Many people have heard Wu Liang's request for leave. The people in the advertising company think this is too normal. On the contrary, it is not normal for him to stay in the company these two days.

However, the company has not stalled because of Wu Liang's absence from work. The boss still pulls back a few big orders from time to time. People are running sales. This is enough. What do you expect the boss to do?

Wu Liang didn't talk about going to work, Chu Ziman also put aside business matters, and devoted himself to Wu Liang, uh, no, it should be Wu Liang shopping with Chu Ziman.

For things like shopping, Wu Liang has always respected his insensitivity. There are many reasons. The most direct one is, is it fun to go shopping alone?

However, as an advertiser, his behavior is the most undesirable.

All kinds of large shopping malls not only attract people's attention, but also various promotional information, posters, etc., which are all part of the advertisement. Therefore, shopping should also be part of Wu Liang's work.

As an advertising company that relies on ideas and creativity as its main business, shopping is an important part of finding inspiration.

Again, this was the first reason Wu Liang found for his shopping.

And for the second reason, Chu Ziman came from Los Angeles all the way, so he couldn't stay in bed for 24 hours, right?

After all, Yangcheng is a first-tier city, much more prosperous than Los Angeles.

Seeing how businesses in Yangcheng do business, decoration styles, etc. can all be the objects of Chu Ziman's investigation and study.

Well, no need to find so many reasons and excuses. In fact, Wu Liang just wanted to accompany Chu Ziman.

Yangcheng is very large and there are many prosperous and lively places. Traditional commercial streets such as Shangxiajiu Road, Jingcheng Road and Huanshi Road are still very lively, but there is only one most prosperous place, Tianhe Road Commercial District.

What Wu Liang introduced to Chu Ziman was, "This is the most modern, developed, and fashionable district in Yangcheng. You must go to Tianhe Road when you come to Yangcheng. Otherwise, you have never been to Yangcheng."

Chu Ziman just laughed. Wu Liang said this when Wu Liang brought her and Xiao Muxi to play here during the Chinese New Year. She didn't know who she said it to. Maybe she remembered it wrong?

Besides, Haoshi's flagship store is on this street. Others don't know it. Can Chu Ziman still not know?

However, Chu Ziman didn't mind. She knew Wu Liang's fragile self-esteem very well. It is rare for someone to accompany her to go shopping, so she doesn't have to hit him again. She just smiled and said, "That lyrics, alone Walking back and forth on Tianhe Road, I almost spent all my money in my pocket, right?"

Haoyi and Haiwang Biology cooperate, on the one hand, to establish their own sales channels, and on the other hand, to put his own ace product Haiwang Jinzun's anti-alcohol medicine on the counter of Haoyi.

The two parties each invested 200 million yuan to deploy two hundred stores in Guangdong Province. Among them, the purpose of setting up flagship stores in major commercial districts in major cities is to raise the brand image of Haoshi.

Especially on Tianhe Road, where the passenger flow is large. During the SARS, Haoshi seized the opportunity and took advantage of the bleak time of the store to purchase several well-located shops, which was in line with Haoshi's split-level strategic positioning.

As the general manager of Hao Yi Shi, she is not clear about the location of the various stores reported by the marketing department of her company. She is more familiar with Yangcheng than Wu Liang.

The choice of the flagship store must be confirmed by her, after all, it involves millions of investment.

From a management point of view, Chu Ziman did a good job.

For Haoshi's expansion, there are two base areas, one in Henan Province and the other in Guangdong Province. In addition, several flagship stores have been set up in the commercial streets of first-tier cities. Part of Chu Ziman's business trip time was spent on this.

Chu Ziman's smile made Wu Liang seem to understand something. He hesitated and asked, "Why don't you take me around?"

Chu Ziman didn't answer this, "No, where do you go, where do I go!"

"That's OK!"

According to the routine, it must be shopping and eating. They walked in front of them, and Zhang Jianjian and Sister Liu followed.

Wu Liang first went to a movie theater to see what movies there were. There is no way. The movies of this era can only do this. Even if Wu Liang is not used to it, there is no way. It seems that in this life, he has not really tasted the characteristics of this era in cinema What?

Chu Ziman carried Wu Liang's arm as he said, like a little daughter-in-law.

Wu Liang still bought only one piece of clothing and gave it to Chu Ziman, still murmured, "Give too many of the daily necessities, and only one is a souvenir!"

Chu Ziman laughed and replied, "No, I like daily necessities! It's hard to meet once, at least one month's preparation!"

Wu Liang was a little sad to hear. Indeed, according to the normal writing of online novels, if there are too many female partners, they will be arranged for them, such as studying abroad or finding a special job to kill time, so that the female partner disappears from the main line of the novel.

Wu Liang has also written novels, and his actions are indispensable with this shadow.

However, this is the reality after all. Wu Liang cannot stay in Los Angeles all the time. Pengcheng is his own territory. From the selection of the first Pengcheng well-known trademarks, it can be seen that so many manufacturers are Wu Liang advertising The habitat for the company's survival and development.

This can only suffer from Chu Ziman, who is exactly like a wolf at a tiger's age, when will he be tall when he is hungry and full.

Wu Liang understood that, so he always felt a sense of indebtedness to Chu Ziman. When he came back this time, Chu Ziman offered to go with him, and Wu Liang agreed without hesitation.

Wu Liang's heart was touched, and he answered without hesitation, "It's okay, the amount is large, and it's full!"

Chu Ziman gave him a charming white look. Then he let go of all his thoughts and walked in earnestly. When he walked to a discount store, he saw the words "Sheep, Sheep and Sheep" written on it. Wu Liang criticized, "You know that your advertising is not in good faith, and such a bad advertisement can actually be on TV!"

Wu Liang explained with a bitter face, "Hey, the advertisement is bad, but the effect is good, don't you often talk about it, telling important things three times, this is a good case!"

The layman watched the excitement, and the insider watched the doorway. The advertisement of this sheep, sheep and sheep is indeed bad, but the phrase "tell the important things three times" did not become popular until Wu Liang crossed the road. Then, on the other hand, people sheep and sheep How can we say that people are bad if we understand the truth twenty years ago?

Chu Ziman refused to listen to this explanation, pouting and continuing to ask, "Anyway, the advertisement itself is bad!"

Wu Liang knew the meaning of the sentence not to reason with women, shrugged and said, "You are right, but the effect is good! This is not, you also know this brand?"

Chu Ziman stopped and asked thoughtfully, "Huh? Don't say anything, it's true!"

Wu Liang saw that she understood, and then explained to him, “The purpose of other people’s advertising at the time was mainly for dealers. The advertising targets were not ordinary consumers, but dealers. You see, even Does Yangcheng have such specialty stores?"

Chu Ziman suddenly realized it, but after a while, she shook her head again and said that she didn't understand, "Doesn't such a bad advertisement have a negative impact on the brand?"

Wu Liang stretched out his thumb and exclaimed, "Mr. Chu’s vision is really vicious, he sees through the essence of the problem at a glance! You are right, in the first five years, Yang Yang Yang’s advertising medium was China Television, and advertising on it was a company. The proof of strength allows dealers to understand that this is a big brand and can purchase products with confidence, and also let the general population know about this brand. From this point of view, the company's advertising is successful!

However, when ordinary people already know the brand, they should actively change the brand's image, give it more connotations, and change people's inherent cognition. This way is the right way!what a pity!"

As soon as he finished speaking, Chu Ziman was still thinking about something, and a voice came from beside him, "What a pity?"

Wu Liang turned around in surprise, and in front of him stood a fat man about fifty years old with gray hair and heavy eye bags. Obviously, this was the question.Wu Liang looked familiar.

Big eye bags smiled and asked, "Beauty, what did you mean by a pity?"

Wu Liang did not answer, but instead asked, "Excuse me, are you?"

"I'm in the wool textile business. I heard what you said was interesting just now. Seeing Lie Xinxi, I couldn't help but ask, and I hope my little brother can help me out!" The middle-aged man was very polite, and Wu Liang was on the spot.

He chatted with Chu Ziman. It’s just that the family member had ears, and he asked bluntly whether Wu Liangxin liked it, "Haha, if I didn’t see you familiar, in case I missed an opportunity, Li What are you doing?"

However, after all, I’m familiar with it, maybe it’s a big guy, and let me fool you. Wu Liang coughed slightly and explained with a smile, “For a clothing brand like Yang Yang Yang that already has a certain brand awareness, After the stage of unscrupulous efforts to catch the eye, continuing to do such advertisements will destroy the brand image to a certain extent."

The middle-aged man raised his doubts, "Isn't the purpose of advertising just to promote?"

Wu Liang smiled and did not answer his question. Instead, he asked Chu Ziman, "Sister Chu, did you buy sheep for your parents?"

Chu Ziman nodded.

Wu Liang said helplessly at the man with bags under his eyes, "Look, this is the result of the advertisement!"

The man with bags under the eyes hesitated, and then asked Chu Ziman, "Excuse me, this pretty girl, what is the reason?"

Chu Ziman looked at Wu Liang and then at the man with bags under the eyes, and said his thoughts, "Isn't this a shop that sells woolen sweaters? Engage in activities to buy some for my parents!"

Wu Liang smiled, "Okay, go in and take a look!"

Two people watched in the store for twenty minutes, the style is the same, the color is not to choose, they are all plain colors, just find a good size, the price of off-season clothes is not very expensive, in total It took less than four thousand yuan to buy two.

When the two of them went out, the handbag in their hands changed to Zhang Jianjian's hands. The man with bags under the eyes did not leave. It was even more surprised to see the young people walking around and someone following them.

Wu Liang nodded friendly with the man with bags under the eyes. As soon as he walked out of the door of this store, Wu Liang began to wonder, who is this person?I waited until both of them had bought Xiao Muxi's clothes, yet they hadn't figured out who this was.

Seeing Wu Liang's absent-minded appearance, Chu Ziman couldn't help asking, "Lost physical?"

Wu Liang's face turned dark, "Do you have any physical strength, go to the fitting room to try it?"

"Okay, don't worry about it, the movie will begin soon, hurry up!"

Wu Liang looked at the time and couldn't help but complain, "It's really hard to control the time for watching a movie!"

Wu Liang has always been incompatible with this era, and there are factors in this respect. Before the movie started, Wu Liang called Ma Yun.

"Crazy Stone" directed by Ning Hao is also about to be released. It is a small-cost film on June 1st. However, this is Ning Hao's first film, and the road to the release is not bumpy.According to him, the filming rate is not very good.

For this reason, Wu Liang once again used his own compiled value to exchange the Taoticket software, and the project was directly handed over to Ma Yun's Paybao company.

Ma Yun also understood a truth through this matter, how can payment methods be used like this?

Especially when Wu Liang told him that all utility fees, gas fees, property fees, etc. could be implemented online, which opened up Ma Yun's vision, and only Paybao started a new round of recruiting.

At this time, it was also the recruitment time for graduates from major colleges and universities across the country. After Ma Yun personally took charge of a few games, the work progressed in an orderly manner.

The terminal realization method of Taoticket software is not difficult.

Book tickets online, select the session, send a ticket purchase code via mobile phone text message, and place a touch screen integrated machine in the cinema, enter the ticket purchase code, and automatically print the movie ticket.

The hardware is ready-made, you only need to integrate the software to make the page more beautiful.

Of course, with the new model of online ticket purchase, Wu Liang believes that with Ning Hao’s storytelling skills, word-of-mouth will naturally become better, and if online publicity can keep up, the box office will not be too bad, and there will never be a past life. The kind of situation with only tens of millions at the box office.

The convenience of online ticket purchase can definitely push the box office of Tianchao to a new level.

You know, at this time, people watch a movie but go to the cinema and wait. Which one has a ticket or not can only be known on the spot. If there is no ticket, few people will wait, unless it is a fan of true love.