Wuliang Advertiser

Wu Liang promised to serve as honorary professors in two schools.

One is the University of Science and Technology in Los Angeles, his alma mater, and the other is the Media Department of Pengcheng University.

Liu Yuyan has a classmate who teaches at Pengcheng University. For this, her classmate complained to Liu Yuyan.

Liu Yuyan would give Wu Liang a lesson when she caught the opportunity. Wu Liang thought about it carefully. This title was quite affordable, so she agreed.

The news from Liu Yuyan came back very quickly. There will be an open class in the afternoon of the next day, and there is no need to deliberately arrange it.

Is it possible to say that it is a string of games?

Wu Liangcai would not believe it, and began to prepare the slides.

How do you say the one written by Liu Yuyan?

It's not unavailable. The key is that Wu Liang himself blushed when he saw it, and what he wrote was all the advertising plans and plans of Wu Liang Advertising Company. There were all kinds of praise, and it was only a matter of telling Wu Liang that he was the first brand in the sky. , Such as those like Ye Maozhong and others are not at all unscrupulous.

Wu Liang thought helplessly, why didn't Liu Yuyan write an online novel? It must be better than the one called Youyou tp Road.

Wu Liang prepared a topic related to the European Cup. The name is very eye-catching, but the content is very substantial.

In the morning of the next day, Wu Liang finished his class, ate a little at noon and sat in the car to rest for half an hour, and followed Liu Yuyan to Pengcheng University.

Wu Liang didn't take that eye-catching double R. It was an ordinary business car, which should be an official car purchased by Liu Yuyan for the company.

The car was in good condition. Even so, Liu Yuyan asked Wu Liang if he was used to sitting.

Wu Liang almost drove Liu Yuyan off the car angrily, "Are you scolding me?"

Liu Yuyan felt wronged, "Why is it wrong to care about the boss?"

"Why don't you care about something? Am I that vulnerable? I'm not Xiaoxian. I sometimes ride a running moped!" Wu Liang's mouth was like an organ grab, and Liu Yuyan was abrupt.

However, Wu Liang turned his head and thought, but asked, "Yu Yan, do you have a sense of crisis?"

Liu Yuyan was driving the car, she was taken aback when she heard the words, and then replied aggrievedly, "Boss, I am a little bit out of control of the company!"

Wu Liang was very curious, "You mean that Wang Weiwei and An Jiliu won't listen to you?"

Liu Yuyan didn't speak, just concentrated on driving.

Wu Liang pondered for a moment, "Say what you have, don't hide it!"

Liu Yuyan's lips trembled, and her mouth was tightly closed, still not saying a word.

Wu Liang was a little angry, "You stop the car by the side of the road and tell me more specifically!"

Liu Yuyan stopped the car and didn't speak, Wu Liang could only wait patiently. To be honest, Wu Liang was the first time to hear Liu Yuyan had such thoughts. Today, I really need to understand this.

As a manager, checks and balances are also an art of management. Only through checks and balances can he grasp the crux of the contradictions between the two parties in order to better control the company.

Liu Yuyan has a strong affinity and can be surrounded by people. The housing welfare policy she won for everyone before the annual meeting made her popular, and she truly controlled the entire company.

However, Wu Liang pointed out the names of Wang Weiwei and An Jiliu, and he understood that these two outsiders were not fully integrated into the entire company team.

This is also normal. The two have become accustomed to staying in state-owned enterprises, and suddenly came to Wu Liang, a company that has almost no restrictions.

Even if Liu Yuyan invited the Cantonese trainer, Deng Yu, the general manager of Hao Yi Shi, came to build the top-level structure for the company. After all, there must be a process of adaptation.

This can be regarded as a method of breaking and standing.

Wu Liang believes that with the increase in business volume, the company's employees will not have so much idle time to intrigue, and they will only post a few sentences.

Liu Yuyan was silent for a while, and finally figured it out, and hesitated to say, "Boss, I am not talking badly behind my back, they are a little bit proud!"

Wu Liang asked her back, "Then how do you think these two people perform at work?"

"I'm not saying that they can't work well, or that on some occasions, I can't get off the stage!"

Wu Liang laughed, "From the time Moguang invited these two people back, you should know that these two people are also unsuccessful in Moguang. Their heads are relatively simple, and you are more professional than them. It's worse, as long as it involves professional things, they will definitely follow their own opinions!"

Liu Yuyan sighed and said quietly, "I understand too, but in front of so many people, this face can't be saved!"

Wu Liang shook his head and said, "You can't be aggressive and broad-minded? You have to be tolerant?"

Liu Yuyan stood up a bit, and said proudly, "I am not too broad?"

Wu Liang held his forehead and cursed, "Hurry up and drive!"

Liu Yuyan didn't get the result she wanted, and Wu Liang didn't show his preference. It can only be said that Wu Liang considered a lot.

Of course, it was not that he didn't believe in Liu Yuyan, but that he seemed to see his own shadow in the depths of An Jiliu-mad, or rather, a little proud.

In layman's terms, it is straight-tempered, and you are not afraid of offending people.

However, this kind of personality is often easy to offend people. Even if you say it is reasonable, is it possible to leave you and the company stops?

It’s no big deal for the iron-fighted battalion and running soldiers to be replaced by a new wave of people.

Similarly, An Jiliu is also suffering from this problem. Wu Liang concluded by saying, "It's still too young!"

People will always live the way they hate it, and the once young and frivolous will eventually become flattery. Either the edges and corners of the face are smoothed by the years, or the reality forces people to do it.

Wu Liang had memorized the word "Wu Liang Zhe Gang" for a long time, but in the end it was not. The leader said he would do whatever he wanted.

After all, it's still "people have to learn to adapt!"

When I was approaching Pengcheng University, Wu Liangcai said to Liu Yuyan, "The structure is bigger, and the company will definitely expand in Magic City and Beijing in the next step. You have to train some people for me!"

Liu Yuyan heard the string and nodded heavily, "Don't worry, boss!"

Obedient is another characteristic of Liu Yuyan. She clearly knows how her current scenery came from. Without Wu Liang, she might still be living the life of submitting resumes.

Wu Liang can say that he has almost no management of the company, and he is a typical throwaway shopkeeper.

However, Liu Yuyan and Liu Nanfeng contributed to the development of the company to this point. Even Yan Yisheng is not as important as these two people, and Yan Yishengzhi is not here.

However, Liu Yuyan's qualifications determined her shortcomings and it was also obvious. If Wu Liang hadn't stood up behind her, it would really be a question mark whether she could make it through.

So for the company, it is normal for the company to follow the original company's system after the merger, coupled with the personnel need to run-in, and the enrichment of the business volume, in a short period of time in a delicate balance, this is normal.

However, the company is developing rapidly, and it is really impossible to say without strengthening management. Therefore, there is the top-level strategy of the champion company, and there are two people, Anjiliu and Wang Weiwei, who were dug from Moguang.

Liu Yuyan is constantly learning. She even applied for Deng Yuwei to stay in the company for a period of time, in order to improve Deng Yuwei's structure.

At this stage of enterprise restructuring, it may seem to outsiders that there is some chaos inside the company.

However, is this really the case?

There is one person who does not think so. It is Liu Nanfeng. Her management of the company's financial system is not strict. These are like an invisible network that involves the company's various managements. If you think about it, it is not formal. turn off.

For example, if finance needs to engage in internal control management, where are the various risks of the company?After the analysis is done, corresponding measures must be formulated, and what the finance needs to do is to monitor whether these risk points are standardized.

So how to achieve standardization can only be guaranteed by matching rules and regulations.

Within the company, it is clearly analyzed that the advertising sales staff and the advertising production staff are separated, and related businesses are also separated. Different people and advertisers and suppliers communicate and cooperate: the sales staff follow the advertisements proposed by the advertisers. Appeals to put forward an advertising plan. After the project is undertaken, it will be transferred to the production staff for production, and the production staff will then select qualified suppliers according to the needs of the project.

When it comes to the supplier link, payment must be a complete set of links. Liu Nanfeng designed the process in accordance with the general rules, and all those that did not meet the process were returned.

In this way, in the one-stop operation of buying and selling, the power of individual business personnel is too concentrated, which can have a larger space to control the project cost, and people outside the project team can also intervene to restrict the project team.

This kind of process is different from Liu Yuyan's previous model. She has the final say in a small company. She controls a large company and then does not do so. It would be fine to decentralize the power and take responsibility for each.

Otherwise, it would not happen that Anjiliu encountered inappropriate places and raised eyebrows and raised eyes. In the final analysis, Liu Yuyan's power was restricted. She always felt that there was some trouble and she had to coordinate various departments. All kinds of bad things.

The company will inevitably encounter such problems when it is large. Even some joint venture advertising companies in China have longer internal processes and stricter audits. The purpose is nothing more than to avoid corresponding risks. Otherwise, there will be changes similar to "double one". Who should be responsible for such a major accident as "Double One"?

Wu Liang is aware of these changes. Both Liu Nanfeng and Liu Yuyan will report to Wu Liang regularly, so Wu Liang is not worried. After getting off the bus, Wu Liang is still educating Liu Yuyan, "As a qualified manager, we must know how to grasp the big and let go of the small and fully To mobilize the enthusiasm of the people below to work, too much power in one's hand is not good!"

Liu Yuyan nodded silently.

Wu Liang finally breathed a sigh of relief. This can be regarded as a tacit understanding between the two people!

Pengcheng University is actually not far from No. 10,000 Shennan Avenue, and a road away. Wu Liang finally agreed to go home.

Chu Ziman has been busy for three days and continued to investigate the new flagship store address in Guangdong Province. Wu Liang finally gave a simple way to choose shops, such as those banks across the country, where they open stores, these areas can be the first choice for inspection Wherever you are, you can shoot when you meet the right one.

If the other party is reluctant to sell, it doesn't matter, just make a good relationship with the big real estate developers.

Ever since, Chu Ziman reluctantly left Wu Liang and embarked on a journey to inspect the shop.

As soon as she left, Yan Yisheng went to Pengcheng again. Wu Liang was not interested in staying in Yangcheng. Naturally, many of the company's affairs were dealt with, and some small customers were not in his turn to appear.

In the lesson he taught Anjiliu and Wang Weiwei some time ago, the most important thing is to stand in the perspective of advertisers and agree from the bottom of my heart that advertising is to expand advertisers’ business and increase sales for advertisers. .

Then knowing the advertiser and the product of the advertisement is the most important thing. After getting familiar with it, you can find the selling point, and the subsequent advertising planning and brand planning will be solved. Otherwise, lock yourself in the office, even if it is pulling the hair on your head It is also difficult for bald to come up with a suitable advertisement.

Wu Liang believes that an arrogant person like An Jiliu will never allow himself to fail. He has learned a lot from himself. If he learns not to look at the problem from the perspective of sales, then it is true. It's the level of a director.

Wu Liang left the work to these two people, and he was relatively relaxed.

When Wu Liang arrived at Pengcheng University, Liu Yuyan's classmates were in charge of receiving him. First, he went to the media department and met with Wu Yumin, the dean of the department. He and Wu Liang were still the same.

Before coming, Wu Liang probably learned about this person's resume. Two titles are more eye-catching. One is the vice president of the Tianchao Advertising Education Research Association, and the other is the vice president of the Communication Society.

He straightforwardly understood the reason, “Among the various universities in Guangdong Province, there are many media majors. On the whole, the national rankings are basically the bottom. The director of me is also anxious in his eyes. Finally, a young talent like Wu Dong came out. It won’t make sense if you don’t get a hot spot!"

Wu Yumin’s self-conceited words, Wu Liang will just listen. If you really take it seriously, hehe, not that shameful, Wu Liang expressed a sincere expression of fear, "Director Wu, I am a businessman full of copper odor, you are like this. Praise me, Xiaosheng is really ashamed to be too!"

Wu Liangwen’s words made Wu Yumin’s goodwill increase a lot. He was always muttering before, saying that Wu Liang is a big air. After these two sentences, it is true that people are originally the boss of an advertising company. It should be.

Especially Wu Liang is so humble, it's hard to make people feel sick. He looked at the time and said, "Don't mention the polite words. After you finish the class, let's have a light meal in the evening and have a good chat!"

Wu Liang hurriedly agreed with a smile.

Just like Wu Liang training his own employees, this is Wu Liang's first class at Pengcheng University, and he also explained it from the beginning of being familiar with each other's products.

His theme is "European Cup and Women".

For a long time, football seems to have nothing to do with no one. However, is this really the case?

Obviously, when football becomes a national carnival festival, there is no longer a distinction between men and women.

Especially during the European Cup and the World Cup, China Television has been keenly aware of the role of women in football, and thus innovatively introduced female anchors as a key point of talking about football.

Most of Wu Liang’s previous advertisers were feminine products, such as chocolate and music phones, targeting mainly women. Therefore, Wu Liang refused these manufacturers to use the popularity of the European Cup to promote.

But in fact, starting from the World Cup in 2002, this trend is slowly turning around. Wu Liang doesn't mind making a prediction in this class to associate the European Cup with women.

When the European Cup started, contacting Wu Liang's prediction again can only explain one thing. What Mr. Wu said is correct!