Wuliang Advertiser

Advertising students mainly study the basic theories and basic knowledge of advertising, receive basic theories and skills training in advertising planning and creativity, computer graphics design and production, photography and videography, and master the basic knowledge and skills of advertising implementation and management.

It sounds very professional, and it's not like Wu Liang, who has turned into a career in engineering and changed his career.

However, this industry is like football, relying on formal training can produce masters in batches.

However, the top hand, like David Ogilvy and Ronaldo, must be talented.

This is a bit depressing, but the fact is.

"While Wu Liang was making these popular advertising slogans, many people, including academics and major advertising companies, were studying and analyzing what Wu Liang thought when making advertisements?

This is a mystery question.

However, on this day, we are fortunate to invite the famous brand planner and creative planner of the celestial dynasty, and also the chairman of Wuliang Advertising Company, Mr. Wu Liang, to tell us the story of these brands!

welcome!"

Wu Yumin's introduction was highly praised to Wu Liang.

On this occasion, Wu Liang does not need to be too self-effacing. The students' minds are relatively simple. For them, Wu Liang's success is a process of realizing their dreams, which is the closest step they can dream of.

They gave their own applause without hesitation.

With the applause, Wu Liang walked up to the stage quickly, bowed first, then took the microphone from Wu Yumin's hand, and started politely. First, he thanked Director Wu for his outstanding contributions to the academic research of advertising. Thanks to the students for being able to appreciate the face and listen to the class, and then open the slide show to start the lecture.

The slide used Liu Yuyan's copy, and there is an introduction to the company.

"Introduce yourself first, uh, yes, as the slide shows, there are many titles, but they are all side jobs, and the main business is the chairman of the advertising company!" Wu Liang smiled, then frowned, and turned towards Liu Yuyan. I looked over and said, "To be honest, I blushed when I saw this introduction, and it was too hard, it's not that exaggerated!"

There was a burst of laughter in the full-seat classroom, Wu Liang then laughed at himself, "I have to consider whether the general manager personally helped me make this slideshow should she change her position!"

Liu Yuyan smiled very happily, but the next sentence Wu Liang said made Liu Yuyan's face a little pale, "Perhaps it will be more competent to be my assistant to the chairman of the board. Write everything I didn't dare to write!"

The big classroom laughed again, and Wu Liang shrugged, "Well, no kidding, Mr. Liu's face is pale. I have to thank Mr. Liu for his hard work to the company. Of course, this slide is a publicity for the company. , The content is a bit exaggerated, but everyone’s influence is more profound, isn’t it?"

Someone yelled "Yes!"

Wu Liang started to get into the main topic. This is the slide he made for this course, "European Cup and Women".

"It is said that the European Cup is a men's holiday, and women are all living widows. This is probably the biggest lie of this European Cup.

In people's imagination, the women during the European Cup must be:

Gu Qian asks for dissatisfaction!

Complaints!

Even the soul tortures, is football important or me?"

Wu Liang’s tone is a typical self-media language, which feels very new in this era, especially these young people, they spontaneously burst out in their minds, "My mother and I fell into the water, you first Who to save?"

This is also a soul torture. At this point, it can be said that Wu Liang has conquered the entire large classroom, and his next course has laid a good foundation.

"The inner OS of women is:

There is no better time than the European Cup, where you can read so many men,

Sleep in such a big bed,

Eat so much food~

At the European Cup, women are the biggest winners."

Accompanied by laughter, Wu Liang issued 10,000 critical strikes, "Maybe there are many of you who don't have girlfriends, but it doesn't matter. One day, you will all face the problems I just mentioned!"

Someone shouted, "Mr. Wu, if you say that, you will have no friends!"

The classroom burst into laughter again, and Wu Liang replied indifferently, "Loneliness is a stage that every outstanding person of us has to go through. When you learn to endure loneliness and become a lonely person, you are more away from being outstanding. One step closer!"

Applause sounded again.

Wu Liang didn't even feel that he had poured a bowl of fresh and hot chicken soup for these young people unintentionally. He was a little startled, and remembered the sentence, "I have never seen a person who is not alone, who emits a dazzling light! "

"Loneliness is a normal experience of young people in this era!" Wu Liang subconsciously said this. The difference from just now is that at this moment, the lecture hall of the Media Department of Pengcheng University suddenly quieted down. This sentence hit the hearts of all the young people present.

People are thinking about what kind of life experience they can have in order to stab their hearts.

Seeing the scene a little deserted, Wu Liang knew that he had digressed, so he hurriedly cleared up his mood and continued class.

"In the European Cup, men are watching the team, and women are picking new husbands. Why?" Wu Liang looked at the scene a little more lively, and explained with a smile, "If you want to be handsome, you might say, you have to Watching the Germanic team, and at this time, the girl will definitely say, yes, yes, you see that Loew is so stylish with his nose, he must be looking for a precious ingredient!"

"Hahaha!"

"When you ask your girlfriend, which team do you pick, the women will say, it doesn't matter! National husband! One more is not too much. Different styles and different nationalities are the greatest ideals pursued in life!"

After Wu Liang finished speaking, he somewhat despised himself. In his previous life, when the term "national husband" would be used badly, Wu Liang actually moved the term out. There was no way.

The European Cup and World Cup women's participation in these seems to have nothing else to watch except for this-you expect someone who can't even figure out offside to discuss football with you, really think too much.

"So, what I want to say today is what we advertisers should do! Explore this market, bring a lot of orders to customers, and realize the value of our advertisers! Just like we found Wang Laoji’s market On the catering side, the customer base of Youle Minai Tea is just like young people. Advertisers must study the characteristics of advertisers’ products and create product selling points. All of this is the most important thing that needs to be refined in the advertisement to inform customers. s things!"

The catchy advertising words output by Wu Liang to the advertising company were displayed one by one, and the stories behind the advertising words were told to everyone present, even Liu Yuyan didn’t know what Wu Liang said to Wu Liang. She sat Listen carefully in the front row of the classroom.

Wu Yumin nodded even more.

Among the industries Wu Liang is involved in, there are fast-moving consumer goods such as Youlemei, Jacques Chocolate, Yiya Chewing Gum, Wang Laoji, and electronic products such as Bodao mobile phones. Of course, he has several products in Taotao Mall. The commercial promotion of gold mining coins, such as "our know-how is in the bed sheet of sleeping fruit" such as Muji bedding.

The miscellaneous research is dazzling, and the only feature is that every advertisement is catchy and impressive.

It’s just that there are a few brands, but everyone is not very clear. Wu Liang asked everyone to pay attention to 520 Taotao.com’s related activities and said, “New media will be an important platform for advertising. Due to time constraints, I will stay with you regarding new platforms. A lesson to show everyone the true charm of the Internet! Thank you! That's it for today's sharing, and thank you again for listening!"

Wu Yumin was the first to stand up and applaud. Then, everyone stood up and gave the warmest appreciation and applause for Wu Liang's wonderful course.

There is no interactive session in the course, which is a bit regretful. However, Wu Liang’s thoughts are also very simple. He explained a fact more than once in the middle of the class, "Wu Liang Advertising Company is developing rapidly. We look forward to your students joining in Among our team, here, you will find the true charm of advertising!"

This is equivalent to putting up an advertisement in advance, and this also reminds Liu Yuyan that Pengcheng University will be the most important source of advertising talent for Wu Liang Advertising Company.

As soon as Wu Liang’s lecture was over, Wu Yumin left his seat, took a certificate from another teacher, and walked to the stage, “Take this opportunity, I sincerely invite Mr. Wu Liang to become our Pengcheng University One!"

Wu Liang knew that this was an honor for him, especially if it was personally taken by the vice president of the Tianchao Advertising Education Research Association, which would benefit the company even more.

He Xiuxian's cooperation model reached between the Los Angeles branch of the advertising company and the University of Science and Technology is equivalent to work-study.

And Wu Liang's becoming a visiting professor in the Communication Department of Pengcheng University means that he can turn this work-study program into another nature, which is an internship base.

Sure enough, at the subsequent dinner, Wu Yumin mentioned this matter at the beginning.

Wu Liang smiled and said, "Don't worry, Director Wu, we will leave it to us, and we will teach them all the things they can't learn in the textbook without reservation!"

Ordinarily, Wu Liang was fascinated by the internship. The reason is of course that low-cost labor is not in vain.

However, the real situation has two sides.

As mentioned in the previous article, the advertising industry two thousand years ago and now are completely two concepts. Before, it was the carnival of media advertising. With the development of the advertising industry, this kind of pure media advertising is not enough to satisfy like Xizhilang. Enterprise development.

A good advertising film brings more reputation to the brand. This is what Xizhilang wants to pay attention to. The shortcomings of media advertising companies are also reflected. They are working with advertising companies whose main business is brand planning. Was defeated in the competition.

More and more companies will choose advertising companies with brand planning capabilities like Wuliang Advertising Company to cooperate.

The problem with it is that the number of advertising employees has changed, and the employment rate of fresh graduates has not been ideal. It has remained at about 80% in recent years.

Many students face the state of unemployment after graduation.

As for Wu Yumin, his main job is of course the dean of the media department. The employment of students is also his focus. Especially, the school is not a good school like Tianchao Media University, and the employment rate is even more problematic.

Over time, it is difficult to enroll students and find jobs, and the reputation of the school deteriorates. Over time, a vicious circle is formed. Wu Yumin's own association can continue to be maintained.

As a man who is determined to cultivate a large number of outstanding talents for the advertising industry of the celestial dynasty, how can this be tolerated?

Therefore, Wu Liang just undertook the training, and the meaning of the words did not inherit Wu Yumin's favor.

This is very important to Wu Liang. The most difficult thing to pay is the debt of favor.

When he said this, Wu Yumin really had no good way, so he nodded and said, "I will be my own in the future, just mention any difficulties!"

This is what Wu Liang wants. There is no problem in training talents, but what are the benefits?

One is the title of visiting professor, the other is the demand for talents, and the second is the influence of the association. Wu Liang thought for a while, smiled and put forward, "The college students who come to our company for internships must be close to me. pick?"

Wu Yumin smiled and shook his head, "Now you are all self-employed, and you can negotiate with both sides!"

His meaning is very clear. It is your ability to stay with others, and the school will never stop it.

Wu Liang’s worries are not unreasonable. No internship unit wants to be just a training base. The most important thing is to select talents suitable for the development of his company or with potential from among the intern students. He does not want to be in good shape. As soon as Miao Zi graduated, he moved to the arms of a competitor. This kind of behavior cannot be done by rivals.

After all, there is still a certain gap between Wu Liang's compensation system and some joint ventures, and it is not the highest level in the industry.

Wu Liang started a company and is not a philanthropist, and he also knows Dou Mien's principle that he is the best.

Wu Yumin had a treat in the evening, and he was in the school cafeteria of Pengcheng University. Several private rooms were remodeled on the second floor and the environment was good.

There are two teachers with him, one is Sun Haifeng, a lecturer in advertising psychology and consumer behavior, and the other is Tian Shaoxu, an associate professor in media and society, and communication theory.

Sun Haifeng feels good about Wu Liang. The main reason is that there are a lot of consumer psychology cases in the book "Advertising for Gold". Sun Haifeng will also give a few cases when he is giving lectures. This time he is hosting Wu Liang. I rushed to meet Wu Liang.

Tian Shaoxu didn't have a lot of favors with Wu Heung's portrait, and there was a little coldness between his words, and Wu Liang only regarded his character as such.

Until Tian Shaoxu asked, "Today I have the honor to listen to Professor Wu's admiration of digital media. This is exactly my research direction. I hope Professor Wu will ask for some advice!"

Wu Liangxin said that there is really no good feast. Tian Shaoxu was in his early forties, and being able to make the career of associate professor is supposed to be the pinnacle of his life. If he wants to be promoted, unless he has deep academic research in thesis and academic research. Of accomplishments.

However, Professor Tian suggested that Hong Guoguo, is this a slap or a slap?

He just said that the Internet has a lot to do, to pave the way for the next course, when he was caught and pressed hard on the ground and rubbed it?

However, Wu Liang's temperament was relatively comfortable at first, but it does not mean that he has no objection. The other party pointed out that if he responded with a mistake, wouldn't it be plainly looked down upon-it's a professor, it really is a wild way. Born!

Wu Liang took a sip of tea slowly and asked, "Why is it called digital media?"