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Wu Liang's question is just like the people calling Computer a "computer" and the academic world calling Computer a "computer". This not only takes care of the public's language habits, but also maintains the accuracy and scientificity of the discipline and academics.

In the dynasty where new media is booming, the concepts of digital media and digital media have long been separated. Wu Liang's smile and question really made Tian Shaoxu puzzled, and his face looked confused.

Even Wu Yumin looked at Wu Liang with great interest, looking forward to the follow-up answer.

He didn't expect that Tian Shaoxu, who had just returned to China for further studies, was also named an associate professor, and he was most resistant to the department's issuing a valuable honorary professor certificate to a businessman.

Invite him to come and receive Wu Liang together. It also happens to be the touchstone of whether Wu Liang has true ability. By the way, Professor Tian also understands the truth of what is meant by the heavens and the heavens and the humans.

Sure enough, Wu Liang didn't let him down. As soon as he opened his mouth, he pointed directly at the direction of Professor Tian's research. He was secretly happy, picked up the tea cup and took a sip to cover himself, waiting for the good show to begin.

Wu Liang deliberately sold Guanzi, and began to ask questions, "Digitalmedia translates to the so-called digital media in a general sense. However, the "body" of "media" refers to body, object, and entity. "Media" is generally used. To refer to the physical units in the media industry."

His two English words popped out of his mouth, and his authentic round squatting cavity was a bit amazing. It can only be said that Xi Mengtan’s foreign language level is really very high. It is no wonder that Ma Yun will arrange her to be Wu Liang as English. teacher.

Wu Liang tried his best and felt good. Then he said his original intention, "If I have some knowledge of digital media, Wu thinks that he is a bit shallow when the Tianchao Internet is just beginning to flourish. Insights, but digital media, sorry, Wu is really ashamed of it."

Indeed, since the beginning of the 21st century, computer technology has penetrated into all aspects of culture and life at an unprecedented speed and scale, and it has also promoted new art and media hiccups."Design", as a complex of art and technology and other cultural elements, is facing a major adjustment and reorganization.If we cannot face up to the various changes caused by this new medium and new design style, we will lose our way in this unprecedented change.

The above paragraph is the main point made by Professor Tian Shaoxu every person. He is very confident in his research direction. He believes that he has pinpointed the pulse of the development of the times, which is enough for him to make a permanent stand in his future life. Kangzhuang Avenue on the tuyere.

But right now, Wu Liang kicked him off the vent without mercy. He felt a little embarrassed. Wu Liang's words were not easy to answer. The concept of digital media he said was really refreshing.

It’s not that he has not learned about Wu Liang’s personal experience. It is rumored that this young man’s main business is advertising. He has to participate in shares of companies such as Ali, Fujisun, Qianbaidu, and Dayang Computer Network. Among these companies, which of these companies is related to the new media, Uh, what about the new media?

Outsiders don’t understand. Tian Shaoxu himself, after Wu Liang asked such questions, instantly remembered the words "520 Taotao.com, new platform" he had repeatedly emphasized in the classroom. Are these the so-called words in his mouth? New medium.

Tian Shaoxu felt that it was necessary to re-examine this young man, but as a senior, he still couldn't save his face. "Media and media are both the word media in English. Why should Professor Wu bother about one word?"

Wu Liang chuckled, "The difference between a word is far apart. The medium is virtual and the medium is real. Using'medium' is closer to the essence of our digital media design than using'media'."

Similarly, Wu Liang pointed out the concept of digital media design. Compared with digital media design, this is the closest to reality. For the design of the "entity" of media, it is obvious that "media" is better than "media". It is closer to the essence of our digital media design and better reflects the "immaterial" and "virtual reality" characteristics of digital design.

However, the concept of digital media is not mentioned by no one, but how to define it after it is put forward is a subject, not a simple so-called word.

Since Wu Liang put it forward, he must have his own unique insights. Tian Shaoxu asked carefully, "The definition and construction of modern scientific theories or disciplines usually use two basic methods, "common theory" and "model theory." What does the professor mean, want to rebuild a subject?"

Tian Shaoxu’s question is a bit insidious. He pointed out that Wu Liang, since you have proposed the concept of digital media design, it is by no means a simple list of the businesses handled by the company, and it constitutes all the content of this new discipline.

Well, since you are only talking about it in general terms, and you just think that the media is more appropriate from the concept of "virtual and real" of the two terms media and media, you can only say that your views are relatively new and nothing more.

Wu Liang smiled bitterly. He was really tired of chatting with intellectuals. A conceptual thing had to be pulled away. He wanted to end this topic. However, everyone was staring at him, and Wu Liang could only Go on.

This question really needs to be clarified, perhaps with more than ten thousand characters. At the moment, it is obviously inappropriate. Tian Shaoxu’s physique of levers is playing a role. Wu Liang really wants to fight with him. That really falls behind. He only Can simply explain, "The international academic and educational circles have set many titles and subject content of digital design, which mainly involve visual art, art design, information communication, human-computer interface, multimedia, network, animation, and games. Wait, these can all be covered by digital media design. I say this, there should be no problem, right?"

Tian Shaoxu thought for a while and nodded in agreement, "From 98 to XP, I have indeed experienced a very good human-machine interface optimization, using digital media to design, which is also the past!"

Wu Liang did not refute him. The human-machine interface can be said to be something that countless Internet companies have been pursuing. It only uses one to talk about the past. Hehe, it really underestimates the Internet.

Take Wu Liang’s web design for Endpoint Chinese.com. It is the product of more than ten years of optimization. How many people’s efforts have been condensed during this process. It is more than just talking about the past. Wu Liang can even use the most successful design of the Tianchao Internet. Let's define it like this.

But Wu Liang saw that fresh garlic oysters could not be eaten in his mouth, and he gave an explanation casually, "In biology, there is no strict and clear definition of'life', but a series of living things can be listed. The characteristics, such as reproductive ability, athletic ability, and the ability to be relatively independent of the surrounding environment.

For the definition of digital media design, we can learn from the definition of'life' in biology.

Similarly, the seven characteristics of digital media, core content, key technology, mode of existence, form of expression, carrier, original state and artistic language!"