Wuliang Advertiser

As the general manager of a listed company, Gu Jiadan negotiated with Wu Liang in person. This is also the principle of reciprocity.

The general manager of Modu Aviation Communication Co., Ltd. was not present-the department that is about to be disbanded, does it matter whether it will come or not?

This advertising company is actually a department with a small number of personnel. It is mainly responsible for the external promotion of Mordu Aviation and the operation of related advertising spaces on the company's hundreds of aircraft, with a registered capital of 3 million.

These are the data of the 2003 annual report disclosed by the listed company, and the profit is not known. After all, the annual report does not give much explanation on the profit situation of the subsidiary.

However, based on the industry's revenue and profit margin, it may be a negative number.

The reason is also very simple. The impact on the entity during the SARS period, especially in the second quarter of 2003, had a pitiful low attendance rate.

This may be the sole purpose of Mordu Airlines to sell the communication company.

However, Gu Jiadan did not explain this way. His words are full of trust and support for professional advertising companies. "We have contacted Moguang to seek cooperation between the two sides and reached some constructive opinions. However, we The main business of the communication company is more focused on the development of the media, which is somewhat at odds with the business of Moguang. Mr. Guo recommended you Wuliang advertising company to me. With the first-level advertising company like you to join, jointly develop the magic I believe that this will bring Mohang’s brand to a new level!"

In Wu Liang's opinion, these words were unnutritious and belonged to small talk before the negotiation. Wu Liang knew what the other party's flattery meant, and did not deny or refuse, but only smiled to cater to him, "Thanks to Mr. Gu for his trust in Wu Liang's advertisement. I think Mr. Gu also understands my intention, but, what cooperation did you just talk about?"

Gu Jiadan's answer was simple, "We accept your company's shareholding!"

Wu Liang looked at Guo Lijuan and was a little puzzled. This seems to be inconsistent with the situation introduced by Guo Lijuan before. Wu Liang came under the banner of acquisition!

Obviously, this is not in line with Wu Liang's demands, "Before I came, the information I got was that your company wants to sell the communication company, not the equity?"

Gu Jiadan did not hesitate and laughed, "This is also the reason why we are optimistic about your company!"

Wu Liang’s advertising company is also very well-known in the industry, and with Guo Lijuan’s praise, it’s normal for Gu Jiadan to have such an idea, and Wu Liangquan smiled politely when the other party used it as a reason for bargaining. With so many domestic airlines, it’s impossible for me to talk about buying shares with every one of them, right?"

Gu Jiadan hesitated for a moment, thinking and asking, "Mr. Wu meant to integrate the media resources of airlines?"

Wu Liang chuckled, explaining shyly, "Mr Gu laughed!"

Wu Liang’s decision is exactly the same as what he did in Yangcheng, integrating the media resources of the subway. In his previous life, Hangmei Media, a listed company, did this. It integrated the media resources of many domestic airlines and airports. Going public in just two years can be regarded as a benchmark in the industry.

Wu Liang wants to increase media input. Metro and aviation-related resources are indispensable. They are also high-input and high-output projects. Most importantly, this is consistent with the development direction of the sky-high-speed rail, subway, and airplanes are seamless. Connected transportation network.

When everyone hasn't noticed this, make layout in advance and take it first.

In Wu Liang's view, these media resources can be sold just by relying on the number of his existing customers. It is almost impossible not to make money.

It’s just that his thoughts are a bit advanced, which surprised Gu Jiadan a bit. At the same time, he admired Wu Liang as a young man or thought that Wu Liang was a little arrogant—Wu Liang was a messenger in the advertising industry, but the nature of the medium. There is really a big difference between advertising agencies and planning agencies.

In this era of weak media, the common thinking and thinking of advertisers is that new media may be the only way out for the advertising industry in the celestial dynasty. The idea that you can make a lot of money with media resources is really like a few years ago. It's outdated, and Wu Liang did the opposite, really wondering if he is confident or bold?

What Gu Jiadan does not understand is that Wu Liang thinks that he has completed the Internet phase of the Tian Dynasty. He has a large share of the traditional BAT. As for J, he also wants to build Dapingyang Computer Network into a company like Jingdong. .

In the end, Liu Dong chose An Ka Ka and exchanged his JD for 2% of the shares of Dayang Computer Network.

Wu Liang can be regarded as the only one of the big bosses who has become his own employee. Anyway, Liu Dong has already signed a ten-year sales agreement. If he wants to violate this harsh agreement, first ask Wu Liang and agree Not agree.

Wu Liang said polite words, but his heart was filled with joy, so that his self-confidence was released from the inside out, which made Gu Jiadan a little dazed.

Gu Jiadan could only smile and said, "Wu Dong is young and promising, we old guys should change our minds!"

Gu Jiadan is nearly forty years old. It was the most brilliant time in a man’s life. Wu Liang also touted two sentences, and the topic continued, "If you are a shareholder, Mr. Gu, please pardon me, compare it with the media resources of major domestic airports. , I think it might be more convenient to talk to them about advertising business contracts!"

The implication is that Wu Liang feels that just a little bit of media resources of your airline is really insignificant, and the tens of millions of advertising contracts at every turn are really boring. .

The most important thing is that the cooperation of the airport advertising company can be done through bidding, and it can be smashed with money.

When Wu Liang came to the ranks of the army, Gu Jiadan’s face was a bit unsatisfactory. Chairman Zhou Hong’s purpose was very simple. The advertising company raised so many idlers and didn’t make much money throughout the year, and even posted a lot. Instead of this, Leave it to a professional advertising company to operate, and charge a fixed agency fee every year. Isn't it better to guarantee income from droughts and floods?

Gu Jiadan was a little sitting on the wax. Just as Wu Liang expected, his proposal to buy a share was the number of approval Wu Liang wanted to buy the company. With this small restriction, selling the company at a good price is justified and can reflect him. The general manager's business ability is not.

Unexpectedly, Wu Liang started to raise the table when he didn't agree with him. If you don't buy, you can talk to the company separately?

Gu Jiadan hurriedly laughed and touted, "Knowing that Dong Wu is the country's foremost rich man, it must be easy to talk about cooperation with the airport! Well, let's set the big rules, and let them talk about the rest?"

Wu Liang smiled slightly and wondered, "Is that right? It's not better to be straightforward. You have to go around. Obviously, Guo Lijuan has already said that if you want to sell the company, you have to give it to me. One out?"

He watched Gu Jiadan's mouth loosened, and laughed in cooperation with him, "Yes, President Gu, come to visit your office?"