Wuliang Advertiser

At this moment, Yan Yisheng seemed to understand something. After all, it was because of the lack of money.

When Wu Liang negotiates contracts with different companies, he always says, "Advertising is the breath of the company!"

In the final analysis, it is not to say that Wu Liang fudges the manufacturer to advertise non-stop, and he earns advertising agency fees by his own muffled voice. This is only a one-sided statement.

Take a chestnut, Jianlibao in its heyday is known throughout the country, and spending money on advertising to promote itself is a waste. Therefore, Jianlibao feels complacent that it has saved a lot of advertising costs.

However, the audience can't see the advertisement, thinking that the company has no breath, the advertisement is gone, and Jianlibao is really gone.

This example is not necessarily appropriate. The reason why Jianlibao really fell is not simply because of advertising. This is in the online novel "Rebirth: Comprehensive Development" written by Wu Liang before being struck by lightning. , There have been many descriptions.

There is a good saying, whoever saves in places that should not be saved will lose the future.

A well-known brand known to everyone on the earth, the Coco-Cola Company still advertises pervasively. What is its purpose?

See how strong my breathing is and how big my lung capacity is. I am the brand with the healthiest and longest life you can trust.

All in all, the most famous brand in the world is also the most advertised brand in the world.

This is also an important reason why Wu Liang focuses on so many well-known brand companies. If they have more advertisements, the advertising company will get more revenue.

However, the topic is back to what Yan Yisheng thought, "The power of capital!"

The more well-known brands are, the more they like to cooperate with powerful advertising companies. The strength here cannot be simply understood as the company has the most well-known brand planners and the best ideas in the entire universe, as well as the company's media resources.

Wu Liang and Xizhilang, Double One and other brands realized this problem during the cooperation process. The medium is the shortcoming of the advertising company. Even before Wu Liang’s acquisition, the Heisei Advertising Company and Zhongshi Wutai had a very good cooperation, almost a strategic cooperation. This can’t conceal the fact that the influence of Wu Liang Advertising Company in various TV stations across the country is indeed not very good.

After more than a year of development, Wuliang Advertising Company began to frequently discuss cooperation with various TV stations across the country as an advertising agent and talk about advertising contracts, which only alleviated the fact that Wuliang Advertising Company's media capabilities were weak.

This is also the purpose of Wu Liang who hired An Jiliu and Wang Weiwei from the Modu Advertising Company as the brand planning director and media director. He wants to integrate certain resources in the media as the hard power of the advertising company.

Similarly, outdoor advertising is also one of Wu Liang’s goals. This is also the reason why Wu Liang heard that Guo Lijuan recommended to him that a company like Juxian was eager to sell and Ding Xiaobin, the general manager of Double One, came to the magic city-Ding Xiaobin burned his eyebrows. At this time, Wu Liang should plan well with Ding Xiaobin, instead of making an aggressive call to raise prices at the important foreign order guarantee meeting of Double One.

Juxian’s two large screens are attractive enough to support him in doing so.

During his business negotiations with Cai Zhengzi, he revealed his greatness, "Advertising companies have only one way to go public to grow and develop themselves. Fortunately, I have money. Will Cai Dong be willing to join my advertising company?"

Wu Liang didn’t talk about the acquisition. He wanted not only the company, but also the people. He had a great impression of Cai Zhengzi. A person who mastered the core concept of advertising was nothing more than a small hurdle in the development process. His predicament was encountered by Wu Liang, so if such a talent is not included in his pocket, it would be a slander for his lack of knowledge.

Therefore, Wu Liang did not hesitate to stretch out an olive branch. Yan Yisheng was a little surprised by this decision. He hadn't heard Wu Liang say before coming, and now suddenly he wants to eat with the company?

Similarly, Cai Zhengzi was also the one who showed the wrong expression. His original purpose was to sell to the company, but he didn't expect to wait for such an answer. In his opinion, who is Wu Liang?People on the list of the richest people in the celestial dynasty have billions of dollars in assets, and cooperating with such a person is tantamount to embracing big legs. What can't be promised.

Moreover, Wu Liang also said that listing is the only way out for advertising companies. In other words, after his small company merges into Wuliang Advertising Company, he is also one of the shareholders. Once the company goes public, haha.

However, business is business. Taking advantage of his own value, selling at a good price is the most important thing. He was a little surprised, and immediately agreed without hesitation, "It is rare for Wu Dong to appreciate Cai, but in business Yan Shang, Wu Dong, how much do you think my company is worth?"

Wu Liang did not answer directly, but threw the topic to Yan Yisheng. She has basically figured out the real assets of Juxian in the past two days. Negotiations, she is naturally the one who sings the red face, so she started to break the fingers and settle the accounts. "The office building is rented and will expire in less than two months. This part of the assets can be ignored. The registered capital is 10 million. Everyone understands this.

There are only three core assets, one is the right to use the LED screen on the roof of Huaqi Bank, the other is the resource on the roof of the Oriental Commercial Building, and the third is the billboard along the sides of the viaduct!The total assets are less than eight or nine million yuan!"

Cai Zhengzi smiled bitterly, "It seems that I have no secrets at all!"

Wu Liang said sternly, "I won't take advantage of the fire, so I'll pay 10 million. This price is much higher than the price offered by some previous companies, right?"

Cai Zhengzi continued to laugh bitterly. He couldn't remember whether his bitter smile was pretending to be sympathetic or his true emotional expression. He could only nod and replied, "Indeed, Dong Wu did not take advantage of others, thank you!"

Wu Liang smiled slightly, "Dong Cai, I am full of sincerity. In addition, Mr. Yan can introduce the assets of Wu Liang advertising company to Dong Cai!"

Cai Zhengzi was overjoyed when he heard that, he hesitated to ask, "Wu Dong means...?"

Wu Liang chuckled, "Yes, that's what you mean. If you are willing to join, then you are a shareholder of the company. If you don't want to, I will spend 10 million to buy your company!"

Wu Liang didn’t care about Cai Zhengzi’s choice. Since he dared to throw out such olive branches when he met for the first time, he was naturally determined to follow himself as the most suitable choice, so that he said 10 million, which is absolutely in line with Cai Zhengzi’s. Psychological expectations.

Sure enough, Cai Zhengzi didn't hesitate, and said straightforwardly, "Boss, I'll follow you in the future!"

Wu Liang smiled and said, "I will be a family in the future. After the handover procedures are completed, we will discuss the next step!"

Cai Zhengzi nodded and changed roles quickly. He said, "Okay! Boss!"

Wu Liang waved his hand, feeling very good, "Wu Liang advertising company is not that complicated internally, you will also be the boss in the future!"

Cai Zhengzi smirked. In fact, he can agree so happily that Guo Lijuan's role is not absent. Otherwise, this will really become the plot in the starting point novel-the male protagonist's domineering spirit is shocked, and the younger brother will worship.

Wu Liang could probably guess the role that Guo Lijuan played in the back. After the two parties had discussed things properly and roughly communicated the details of the cooperation, he got out of the elevator, raised his hand and called Guo Lijuan back, "Sister Guo, thank you!"