Wuliang Advertiser

In mid-April, the weather in the magic city is already full of spring, without the irritability of the eyes of the fans flying catkins on the April day in Los Angeles!

Wu Liang's dress is also very simple, leading a T-shirt, casual trousers and a thin casual suit, with a business style in his leisure.

This is specially purchased by Majestic Wu Liang!For this reason, Yan Yisheng still had a taste, because Wu Liang changed the outfit she had bought for him, and the only thing she kept was a belt.

Both like to dress up Wu Liang, but Wu Liang accepts it, no matter who buys it, he must wear it beautifully and reluctantly change it.

Wu Liang categorizes this as expected value management-the happier you are, the more you like them, the more they will update your outfit!This is in line with the personality of the chairman of his advertising company and demonstrates the company's fashion style.

Compared with his dazzling beauty, Boss Cai looks a bit decadent, even though he is very energetic in personal care, but the trace of sadness between his brows cannot be erased.

Wu Liang took the lead to get out of the elevator. Boss Cai waited here, looking at Wu Liang and the others, Qi Yuxuanang looked extremely confident, and hurriedly stepped forward and asked, "You are Mr. Wu!"

Wu Liang looked up and down, stretched out his hand and introduced himself with a smile, "Presumably you are Cai Dong, I am Wu Liang!"

Cai Zhengzi said in a hurry, "I should pick you up at the door, sorry, sorry!"

Wu Liang pulled out his hand and was not in a hurry to introduce his team, and answered politely, "Let’s come to your office to talk?"

Cai Zhengzi didn't say much, and walked towards the office with people.

The office building is well decorated. The transparent floor-to-ceiling glass offices on both sides look very high-end. The only thing that is lacking is that the popularity is not particularly prosperous. There are not many companies. Wu Liang walked all the way and saw a few scattered. The company’s signs are all closed, and the door is still locked.

Seeing this, Wu Liang didn't feel embarrassed to ask Cai Zhengzi if the office building here was not easy to rent. Instead, he looked at Shi Shuo next to him and asked him to inquire about the price of the property here.

His words were heard by Cai Zhengzi, and this one is not afraid to expose himself to family ugliness, "It’s true, Dong Wu, the influence of SARS last year is estimated to last for some time. Before this level was full, now, hey, I don’t know when. It's a head!"

Wu Liang is actually very optimistic about the office building project. The location here is not bad. What does Cai Zhengzi mean by this explanation?

When he entered the house, Wu Liang asked the doubts in his mind, "Ordinarily, with the entry of China into the WTO, more and more foreign companies enter, the office market should pick up, why is the vacancy rate here? so tall?"

Cai Zhengzi smiled bitterly, "Wu Dong, don't you know, not far from this building, there is a small apartment office building with property rights for sale. This has almost changed the leasing-oriented office structure of Magic City! There are a lot of sales there, many companies have moved there, and the rent is low!"

Yan Yisheng asked with interest, "Oh? Is there a big rent gap between the two sides?"

Cai Zhengzi smiled bitterly again, "It's more than low. Many people rent out office buildings after they buy them. My rent here is RMB 5.3, but the rent is less than RMB 3!"

Wu Liang pouted and said, "Pengcheng is only one piece and eight!"

The price they talked about is in units of per square. day, which is one square and five yuan a day. Based on his 100-square-meter office, the rent per month is as high as 16 thousand, which can be bought at this price. Three square office buildings.

In Magic City, the price of such an office building is less than five thousand per square meter, and property-owned office buildings are a good choice.

After all, the vacancy rate of Huixin International's Grade A office building is slightly higher. It seems that there is nothing incomprehensible. In any case, this is a good thing for Wu Liang. He asked Shi Shuo to understand the situation of the office building for Wu Li. Looking for an office location, Wu Liang did not say too much about this, and said lightly, "The office building is promising for a long time!"

Cai Zhengzi agreed, but he sighed again, "I just don't know if I can make it to that time!"

Wu Liang said sternly, "Cai Dong, you should know our intentions!"

After Wu Liang received a clear indication from Cai Zhengzi, he asked a question, "The advertising industry of the Celestial Dynasty has been developing for so many years and there has not been a company like Ogilvy. What reason does Cai Dong think?"

As a person in the circle, Cai Zhengzi has not considered similar discussions. He meditated for a moment and expressed his opinion, "No matter any industry, if it cannot be scaled up, there will be no future. The advertising industry is no exception. For decades, One of the big reasons why Tianchao's advertising agency is not big is that we have been using creative'foot wrap' to wrap our own'small feet'."

Wu Liang had a hint of chicken in his heart. How long has it been since, finally, a person with a similar point of view appeared. Inexplicably, he had a good impression of this slightly sloppy middle-aged man, "Oh? Not the advertiser. Are all boasting that the life of advertising is creativity?"

Cai Zhengzi stared at Wu Liang’s eyes, and saw the joking in Wu Liang’s eyes, and shook his head, “So, the advertisers of the Tian Dynasty are too creative. This is not a good thing. Advertising does not rely on creativity. Advertising depends on repetition. exist!"

Wu Liang agreed with him, sitting upright on the sofa, and very rare to show his respect, "Cai Dong and I coincide with each other. The most prominent feature of advertising on the communication level is repetition. Repetition expands the dissemination of advertising, and it also makes advertising the most annoying thing in the mass media."

Cai Zhengzi smiled bitterly, "Yes, the more creative the advertisement, the less repetitive it can't stand!"

The chat between Wu Liang and Cai Zhengzi made Yan Yisheng feel very fresh. When she was the general manager of Wu Liang advertising company, she often participated in the discussion of the company’s creative planning manager. In her perception, uncreative advertising is really nauseating. Just like Brain Platinum, she always tunes the TV to another channel when this commercial is interrupted. However, the other channels are also those two cartoon characters who are bouncing around. The impulse.

So, at this moment, Wu Liang and Cai Zhengzi are seriously discussing the nature of the advertisement is repetition. For her, it seems to have opened a window, a window to the truth, maybe she can really understand that Wu Liang has always What are you tossing about, seemingly chaotic, but there is really evidence to follow?

Yan Yisheng sat next to Wu Liang and turned his side to look at Wu Liang. When Wu Liang suddenly stretched out his hands, he smiled and handed it to Cai Zhengzi, "Get to know again, my dear Wu Liang, a major shareholder of Liangzheng Fund!"

Wu Liang introduced Yan Yisheng again, "Yan Yisheng, the general manager of Liangzheng Fund!"

Cai Zhengzi was stunned for a moment, and smiled sly, "I didn't expect Wu Dong to have another industry!"

Wu Liang corrected his statement, "In fact, what I want to say is that the reason why the advertising industry of the celestial dynasty failed to develop is because of the lack of capital power!"