Wuliang Advertiser

Yang Yang Yang’s specialty store has not been open for a long time. Last year, after Magic City Bealead became the owner, it carried out a major renovation of the Oriental Commercial Building. The design was invited from Xiangjiang. The highlight is luxury. The theme color is Tyrant gold.

At the same time, a large curved screen was built on the top of the building, which is known as the largest in Asia.

The consequence of this is of course that the Oriental Commercial Building has become a shopping mall in Xuhui, but perhaps because of non-holidays, the passenger flow in the commercial building is not large.

Along the elevator, Wu Liang followed Liu Ruiqi to a shop. The decoration style of the shop can only be described as spacious and bright. It covers an area of ​​one hundred and ten square meters, divided into two parts. The left is home textiles and the middle is placed. A wooden big bed, the bedding is the latest summer cool quilt series of sheep and sheep; the right part is the clothing of sheep and sheep, mainly all kinds of wool T-shirts, Wu Liang looked at the past, the prices are all in the big Hundred, the pursuit is comfort, and Wu Liang can only say, "This is not his dish!"

However, Liu Ruiqi obviously didn't think so. He got a clerk and arranged it. After a while, the clerk prepared five or six T-shirts and sent them over. Liu Ruiqi smiled politely, "A little care, no respect. The fitting room is next to it, so you can choose any style!"

Faced with the big gift Liu Ruiqi sent, Wu Liang could only politely refuse, "Dong Liu, you are welcome! Let me introduce myself first?"

Wu Liang understands that sooner or later Liu Ruiqi will know his identity. Even if the two parties finally reach a cooperation, many coincidences will make Liu Ruiqi feel like "Whether Wu Liang is too scheming". It is better than this. I pointed out in time that as to whether the follow-up cooperation can be negotiated, it can only be based on their own opportunities.

Liu Ruiqi didn't show any unexpected expressions. He was able to give away thousands of clothes. This is not a small hand. If he didn't even ask about the opponent's heels and feet, this gift would be really useless. He smiled. Ask, "Oh, haven't you asked?"

Wu Liang took out a business card and handed it over with both hands. Liu Ruiqi took the business card and looked at it carefully, and laughed blankly, "So it's Dong Wu, disrespectful and disrespectful!"

Wu Liang asked in surprise, "Oh? Dong Liu knows me?"

Liu Ruiqi smiled and asked Wu Liang to sit down, and then he explained, "I heard that a genius brand planner appeared in Tianchao. I didn't expect to meet him in Yangcheng last time!"

Wu Liang was a little weird in his heart and could only follow his words, "I was abrupt. The most famous marketing planning expert from the heavenly dynasty came to Yangcheng and failed to fulfill the friendship of the landlord. It is really a sin!"

Liu Ruiqi also has the title, the top ten planning experts of the Celestial Dynasty evaluated in 2003. This assessment is not simple. Behind it is the Celestial Productivity Society. When it comes to productivity, it is named the word Celestial, which truly studies the Celestial Productivity Economics Research Society.

Such a great man visits Wu Liang, a young man who has made his debut in the advertising industry of the celestial dynasty, and says that "the first dragon gate" really praises Wu Liang.

Besides, Party A is looking for Party B to cooperate, and the other party can't run over even if they make a phone call. Where do they need to visit?

Liu Ruiqi didn't think too much, but just casually explained, "The last time I went to Yangcheng was to celebrate the opening of the new store. After meeting Wu Dong, people learned about the brand planning experts in Yangcheng, and then I learned that Wu Dong has already The statement came up in Yangcheng, and I was thinking about finding an opportunity to visit. Who would have thought that I would meet here today, and I will be lucky enough!"

Since Liu Ruiqi had the intention of coming to the door for a long time, it will be easier to talk today. Wu Liang is not polite and apologizes straightforwardly, "Liu Dong Haihan for the arrogant remarks last time!"

Liu Ruiqi waved his hand and replied, "Wu Dong, don’t cherish yourself. What you said touched me a lot. I went back and reflected on it for a long time. To tell you the truth, I have also investigated advertising within the company. It seems that no one wants to. To tell the truth, it was all applause."

Wu Liang smiled slightly. The company has grown, especially a company like Yang Yang Yang. It can be said that Liu Ruiqi has revived the brand. No one dares to question his words. This is a good management and strong execution. , It is easy for companies to twist into a rope.

But once a company goes wrong, the stronger the execution, the more likely it is to cause incalculable consequences.

Wu Liang still has some understanding of these big domestic companies. He has studied the advertisements that are broadcast all day on TV, such as why Yang Yang Yang wants to advertise in this way. He naturally understands that this advertisement is important for this company. What is the subsequent impact.

Fortunately, after Yang Yang Yang went through a detour, he woke up and began to work hard on the corporate culture. In the end, it was regarded as one of the few successful time-honored brands in China, and the brand value also reached the tens of billions mark.

Facing Liu Ruiqi’s complaints, Wu Liang could understand, and he echoed and replied, “Who said no? When I was in the company, no one dared to question the decisions I made. In the end, I found that the company developed better when I was away. So, I just acted as a hand shopkeeper and let them toss it!"

Liu Ruiqi laughed, "I feel the same, Wu Dong, this time, I sincerely ask for advice. What's wrong with an advertisement like Yang Yang Yang?"

Wu Liang opened his mouth and came. It was not his intention to show off. It was because he was too far out of touch with this era. His ideas were very novel, but not many people really knew him. Therefore, Wu Liang had nothing to do with Liu Ruiqi. Concealed, "Dong Liu, in a 15-second advertisement, the word sheep is repeated nine times. This makes it easy for people to remember the brand of Yang Yang. This has been achieved since the beginning of the advertisement. Now, what then? Continue to let people who know the Yangyangyang brand continue to know this brand?"

Wu Liang’s words are a bit convoluted. What he means is that after a brand has experienced the initial expansion of market acceptance, it should then infuse the brand with enough connotation instead of continuing to expand the market’s brand awareness. Wu Liang gave Liu Ruiqi a chestnut, “Take Shanquan’s advertisement as an example. Everyone may remember the first advertisement, “Don’t make this noise in class”. The purpose is to attract the audience and let everyone know that there is such a brand. However, after this, Shanquan used the public welfare of "a penny" to continue to convey such a voice-this is an enterprise with a sense of social responsibility."

Liu Yuyan agrees deeply, but there are some who are against the tune. Yan Yisheng, who stands behind Wu Liang, disagrees and thinks, "It's just hypocrisy!"

It is rare that Yan Yisheng lifted the bar, and Wu Liang explained in a dubious manner, “I don’t understand if the gift of roses is left in the hand. In the process of commercial promotion of public welfare, the company gets some kind of incidental benefits. This is nothing wrong!”

Yan Yisheng continued to lift the bar, "Hehe, after all, it is not for profit!"

Ordinarily, Yan Yisheng shouldn’t antagonize Wu Liang in front of a potential customer, but Liu Ruiqi also said just now that all he heard in the company echoed his voice, and he could not hear any responsible opinions. Yan Yisheng behaved like this. Naturally, it is to show, "Look, we can spray what the chairman said at will. As long as he can give us a reasonable explanation, then the chairman is correct, otherwise, go wherever you go and stay cool!"

The shop is not big. Even the stools where Wu Liang and Liu Ruiqi were sitting were temporarily diverted from the shoe-changing sofa. Yan Yisheng stood behind Wu Liang and sang the opposite. Wu Liang tilted his neck to speak, and his head was a little hypoxic. He moved to the sofa. Moved aside to let Yan Yisheng join him and Liu Ruiqi's topic.

After Yan Yisheng sat down with his legs on his side, Wu Liang explained with a smile, "When we judge a company's public welfare purpose, we need to understand whether the starting point of public welfare is purely for marketing, that is to say, what is the motivation?"