Wuliang Advertiser

Huang Xide’s question cannot be regarded as abrupt. His advertisements are basically graphic designs such as posters, and then an online promotion plus a product introduction on Taotao.com, nothing more.

These are all small amounts of money, unlike the advertising slogans on TV commercials. There is a good idea that can be sold at a sky-high price. Wu Liang thought about it and said casually, "Farewell to the ink bottle?"

An ad slogan that fits the actual situation, and is also very eye-catching. It makes people become interested in replacing the ink bottle, an extremely inconvenient product. Under the understanding, the original ink can be turned into a disposable pen refill. The product, this is undoubtedly speaking out the selling point of the product in one sentence.

Under Huang Xide's fine tasting, there is always something wrong.

However, Liu Yuyan, who has been staring for a long time, will not be short of such an excellent opportunity to flatter her boss. She commented on the side, "This world's first ink sac pen will definitely be included in the annals of history, and this selling point should also be promoted. !"

Huang Xide suddenly realized, "Yes, the world's first, Dong Wu?"

Wu Liang explained helplessly, "After bidding farewell to the ink bottle, you can advertise the ink sac. This is like a title with several big sub-headings. Add words like patents and the world's first, and then add the product. Make a publicity about your own quality, such as from Germany, such as craftsmanship and so on."

The "artisan spirit" Wu Liang mentioned accidentally attracted Huang Xide's attention, "Artisan? How should this be defined?"

Faced with Huang Xide’s question, Wu Liang felt a little painful. However, the craftsmanship may be the most suitable quality for the excellent technicians of the Golden Crown Company, and it can perfectly fit with them. Therefore, Wu Liang no longer entangled. , His eyes flashed sharply, and he started a self-report.

"There are so many things in life that you have to wait for him to get acquainted. I wrote more than a dozen songs a year, hundreds of poems, and hundreds of advertisements. Of course, the amount is small.

I think the talent of a person has nothing to do with what kind of work he produces.

I still have talent, I have the talent to endure temperament.

People cannot live alone, the reason why there are works is to communicate.

Through the works, I tell people what I think in my heart, what the world looks like in my eyes, what I care about, and what I cherish.Therefore, the work is myself.

Of all the finely crafted objects, the most precious and irreplaceable, there is only one word-'person'.

People have feelings, beliefs, and attitudes. Therefore, it is not taken for granted, but to still do the best in all possible variables.

No matter how noisy the world is, the craftsman's heart must be quiet and stable.

Facing the material gifted by nature, I have to achieve it before it can achieve me.

I know that craftsmen often mean stubbornness, slowness, small amounts, and labor, but what lies behind these are focus, skill, and the pursuit of perfection.

So we would rather be like this and must be like this and always like this.

Why should we keep our most precious and proud things? We always have to let some kind obsessions push forward throughout our lives, so we can be willing to listen to our inner arrangements.

Focus on doing something, at least, worthy of time.

Others, just leave time to talk.

This is the craftsman spirit I am talking about."

Wu Liang just silently read out a chapter from the book he once wrote. Of course, it was only partially modified, but this did not affect the integrity of the content.

When Yan Yisheng listened to Wu Liang's "recite poems", the sentence "A dedicated man is the best!"

Wu Li helped his forehead, watching quietly from the side, thinking in his head, "My brother is starting to get nervous again!"

Liu Yuyan said that in the past year, Wu Liang single-handedly supported the creative planning of the advertising company. After listening carefully to Wu Liang’s explanation, she felt a sense of pride. It is true that she can have such a boss. Sansheng is fortunate.

Liu Ruiqi was born in the cashmere industry. His knowledge of craftsmen still exists in a very old state. For example, blacksmiths?Maybe a better blacksmith, Mo Xie?

Only Huang Xide really understood.

He didn't start with pens, but the watch industry. When he was traveling in Germany, he accidentally discovered that the Duke brand was for sale. He visited with great interest and was finally overwhelmed by the technicians who were hand-sharpening the nib. , This is the brand of Golden Crown.

He has never understood why a small nib is still made by hand polishing when the machinery industry is so developed today?

It is only now that Huang Xide understands that this is the craftsman spirit that Wu Liang said, and this is a famous thesis that can support the company's corporate culture.

After Wu Liang finished speaking the last word, he licked his face, handed Wu Liang a piece of printing paper, and begged him, "Wu Dong, can you write down the paragraph you just said and give it to me!"

Wu Liang shook his head, "I will shoot a short film for your company. In addition, the design of the advertising copy is basically there. Huang Dong only needs to see the finished product!"

Huang Xide started to struggle again, "Short films are expensive, right?"

Wu Liang's heart was dripping with blood, but he said indifferently, "It wasn't that the contract was signed before, and I was responsible for the copywriting on Taotao.com. For the short film, Huang Dong just watched it!"

It's okay if Wu Liang didn't say it. After speaking, Huang Xide's eyebrows were twisted together.This is a big pit.

However, such a short film really has to meet his expectations, so what if all the famous pens he treasures are given to Wu Liang?

These thoughts are all things between thoughts, Huang Xide began to sigh again, "Wu Dong, I found that I should really give you shares!"

Huang Xide didn’t know why Ma Yun hated iron and steel and stared at him. Now, he really understands that if there is such a person doing brand management work for him, he can save most of his heart, but it’s done, and then go to entangle these truths. It's not necessary, just win over Wu Liang.

In fact, Wu Liang suddenly made such an advertisement on a whim. The real purpose is still Liu Ruiqi.

Just now Liu Ruiqi promised that if Wu Liang could help him become a sponsor of the Olympics, what if he gave the advertising agency contract to Wu Liang Advertising Company?

The previous advertising creativity is not a masterpiece of their company, it reflects the essence of an advertisement is repeated. The advertising company just produced a short film according to their ideas, and even the advertising is operated by the company's marketing department.

He can save some trouble by handing it to Wu Liang.

But Wu Liang didn’t think so. When Yang Yang Yang became a sponsor of the Olympic Games, it was only four years ago, and four years before 2008. During these four years, he watched his broken advertisements explode repeatedly, no Saying this is a huge advertising contract, just like that repeats three sentences from time to time, he himself has the urge to smash the TV.

Therefore, instead of talking to Huang Xide, all this is more about sending a message to Liu Ruiqi, "Look, with just one word, I can give the golden crown’s advertising ideas, and the company’s cultural heritage also has it. , You are still at the level of advertised, do you want me to help you?