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Thanks to the purchase of digital rights to music, Gao Qingsheng has become synonymous with stupid money.

According to Wu Liang's plan, 300 million yuan is invested every year to purchase digital music rights. Only a few people know about this matter. Liu Nanfeng is responsible for the funding and Gao Qingsheng executes it.

Of course, what people mean by being stupid is that with so many free resources in China, why do you buy copyright?

Even if Gao Qingsheng declared to the outside world to enrich Wu Yinliang’s mobile phone music library and avoid the risk of the rule of deterrence, outsiders would not understand this reason. He joked that Mr. Gao bought pigs for the sake of eating pork.

However, Gao Qingsheng understood that he was pretending to be confused, and his external appearance was like this. He listened to Wu Liang, "If they all know the importance of digital music copyright, how can we make money?"

As for making money, anyway, Wu Yinliang’s mobile phone provides you with a way to listen to songs. I have a machine to have music in hand. With the continuous purchase of copyrights, I choose to use the software that comes with the phone to download Music listening has become the choice of many people.

Of course, this is the welfare of Wu Yinliang’s mobile phone users. You don’t need to download it on Qianbaidu’s music search. Qianqianquege is better. First of all, the channels are different. It is not the good and the bad that many netizens on the Internet make and upload. The quality of digital recording can be guaranteed.

Gao Qingsheng also took advantage of the fact that everyone did not understand that copyright can be used as an asset to invest in, and cooperated with many domestic record companies. The banner was to use digitization to rescue old records and launched the "Tianchao Old Record Digital Resource Library Project." ".

The largest Tianchao Records Corporation is the largest partner.

This is a truly time-honored, largest and oldest national audiovisual publishing unit. It preserves 130,000 record metal masters and 50,000 magnetic tapes, including the steel wire recording of "The Moon in the Second Spring" and the Zeng Houyi chime. After the cultural relics were unearthed, the only recording of a genuine performance, "Eternal Sound-Zenghouyi Chime Sound", these are orphans.

For Tianchang, this is a political achievement. For Gao Qingsheng, this is not a loss of money. This is his stepping stone to buy music digital rights. With an investment of 100 million in five years, no company has this strength.

Gao Qingsheng's move is also extremely helpless. The domestic music authorization channels are chaotic. Record companies and music copyright works associations can both authorize copyrights. This leads to a cross-authorization situation. It is not easy to obtain protected copyrights.

On the contrary, it is easier for the major international record companies to obtain the copyrights. As long as you give money, there is nothing you can't sell. For them, piracy is so powerful, and the digital copyright cannot be realized in their hands. It is better to sell them in a package.

As a result, Gao Qingsheng several times declared that the funds were tight and asked Wu Liang to continue to invest funds. As soon as Wu Liang came to the capital, Gao Qingsheng followed Wu Liang and talked about money.

Wu Liang actually knows that it is really the most appropriate time to spend a small amount of money to buy the digital copyright of these old songs that are considered "outdated". The reason is of course that the current copyright protection awareness is really bad. In addition, the Internet The piracy on the Internet is simply horrible.

Take Fujisun’s Monternet value-added service as an example. So many new and beautiful songs are made into mobile phone ringtones and mobile phone ringtones for downloading, and then making money is not better than anything else?

So, is it considered infringement?

The answer is yes, forget it.

But are you going to sue?

So many domestic companies rely on the SP business, and everyone is doing it. In addition, the prevailing "safe haven" principle of domestic Internet companies also puts music copyright in an overhead state. In order to increase user stickiness, use various methods to list unauthorized products. .

Take Qianbaidu’s music search as an example, the safe haven principle is that network service providers use information locating tools, including catalogs, indexes, hypertext links, and online storage sites. If they are suspected of infringement due to their links and stored related content, they can prove The network service provider shall not be liable for compensation if the infringing link or content is deleted in a timely manner without malicious intent.

In other words, Qianbaidu just provided a link. You think I am infringing. Well, I didn't know it. You notify me and I delete it. That's it. But, for so many links, you delete Come here?

So, it’s useless to sue, I just don’t know, and I didn’t make it. I just provided a link, you delete it, and you don’t have to be liable for compensation.

Therefore, the digital copyright of music is a joke, and Gao Qingsheng, who spent money to buy the digital copyright of music, has also become a joke.

The first thing Gao Qingsheng saw Wu Liang at night was asking for money, and the second thing was complaining, but, under such an occasion, his complaint was no different from a complaint to Li Yanhong.

Originally, Li Yanhong wanted to take advantage of the opportunity to eat and relax with Wu Liang. Gao Qingsheng gave him a slap on the first side, and the expression on his face suddenly became wonderful.

Fortunately, there were no people in the private dining room. After greeting Wu Liang, Gao Qingsheng talked about work without talking about Fengyue.

He was suffocated by Wu Liang for eating and not talking about work. He almost caused internal injuries. In the end, it was Tian Tongyuan Looper, and the topic was transferred to the commercial film planned by Wu Liang for the next day, but , The topic is still copyright, "Master, does advertising infringement really have no effect?"

Wu Liang didn't answer, and handed over the topic to Xia Qianjun. Beijing is his old site, and his law firm is also open in Beijing. He also has fun at night.

His answer is much more professional, "Portrait rights, in simple terms, means that the owner of the portrait rights can freely dispose of their own portrait rights, and has the right to prohibit others without their consent for profit-making purposes. , Using his proprietary portrait without authorization."

Seeing that everyone was a little ignorant, Xia Qianjun continued to explain, "It's like, you took a photo of a celebrity to be an advertisement, which is considered an infringement, and Wu Dong’s previous advertisement is not mentioned at all, just found a long one that looks like Zhao. The uncle’s person wears a person who looks like Uncle Zhao’s clothes, and he speaks ads in Northeast dialect, two different things! The most important thing is that even if the other party wins the claim and claims a hundred thousand dollars, the advertiser can bear it!"

In fact, there are many examples of this on the Internet. Many of the ads left by painless people are stars. The infringement is so natural because the cost of illegality is too low. Similarly, the same is true for big-name foreign stars.

Wu Liang smiled secretly from the side, "To put it bluntly, it's just playing a side ball. It doesn't hurt or itchy. I want the other party to jump out, so I can hype!"

Tian Tongyuan was a little anxious on the side. He said, "Ordinarily, the other party is also an expert in speculation. Arranging a lawyer to fight this lawsuit is probably not that simple, right?"

Obviously, Tian Tongyuan combined the two things together. This made the audience confused. Wu Liang briefly explained, "Lao Xia’s lawsuit is actually two cases, one for each manufacturer. It's Lao Zhao, and the manufacturer is telling Qin Ling Pharmaceutical. Lao Zhao should be thinking about raking in the grass and playing rabbits, without delay!"

Xia Qianjun also supports this view, "The lawyer the other party hired is from a law firm, maybe Lao Zhao just signed a power of attorney, he doesn't necessarily know it!"

Seeing Wu Liang's disapproval, Tian Tongyuan cautiously asked, "Is it related to Ning Hao's movie?"

Wu Liangmeng remembered that Lao Zhao’s influence in the film and television industry suddenly felt that it was really possible. He glanced at Ning Hao, licked the tooth flower, and groaned for two seconds and said, “The taste in the middle needs fine taste... . Huh? Yu Yan, you say!"

Liu Yuyan didn't mind at first, but the topic they were discussing could not be inserted into her mouth. The phone shook and saw that it was a text message. After reading the content, her face changed slightly, and she was hesitant to be in front of so many people. Report to the boss!

The boss called!