Wuliang Advertiser

In fact, in many people's minds, real estate advertising is already dead, and to mention it now is just a grave.

The reason is that with the prosperous mobile Internet, real estate advertisements have become plain, and the storytelling of real estate advertisements has almost been lost.

All real estate advertisements are flat and straightforward, unremarkable, reduced to the so-called circle of friends bombing screen pictures, the advertisements will only display sales information, and there is no longer the feeling of creating a real estate character.

Even with a stinking ditch at the door, the advertisement that the real estate dared to name it "Happy River" disappeared.

However, in 2004, it was the golden age of real estate advertising. During this period, many figures of the same fame as Ye Maozhong emerged in the advertising industry.

What He Xianxiu holds is the work of Yang Haihua, the god of real estate advertising.

"Some people are forty years old, and some people have washed and slept." This is an advertisement for the 20,000 acres of mountain forest villa area in Spring City and the building in Wild Duck Lake, dedicated to 40-year-olds.

Just like countless young people who fell in love with Jiang Xiaobai’s advertising slogans and went crazy to collect Jiang Xiao’s white wine bottles, He was ashamed to speak out, “Seeing the creative images of this real estate advertisement and a thoughtful copy, my heart is It was hit in an instant and I realized that real estate advertisements can also do the same."

She frantically collected Yang Haihua's works. To a certain extent, in He ashamed of heart, he regarded Yang Haihua as her marketing enlightenment teacher just like Wu Liang.

If you are ashamed and thirsty, Wu Liang will naturally give out why these copywritings are successful. "Yang Haihua not only stands from the perspective of the customer, but also solves the problem from a higher perspective than the customer."

After all, He Xiuxian has changed from a copywriter to the general manager of an advertising company. The difference between her and Wu Liang is that she still has a lot of administrative work to do, and Wu Liang just needs to sell her mouth. He didn't shirk, "Give me the information you gave to your advertiser, and I will check it for you."

Said it is a check, but Wu Liang overturned all the previous copywriting and rewritten it, following Yang Haihua's routine.

Bai Wusu's real estate project in Los Angeles is registered as an outstanding real estate. The real estate is located near the City Hall Square. It has a large plot of land and four blocks. The project is divided into four phases, one for the first phase, and is planned to be completed in three years.

The reason for choosing this piece of land is to respond to the old man Sun’s plan to develop the new district, and second, Wu Liang too understands where the core of the Los Angeles New District is!

Therefore, advertising also revolves around the core.

Everyone has shares in the three Baiwusu companies, and the corresponding supporting companies are also provided by the three best companies. For Wu Liang, the advertising business is left to He Shao.

He Xianxu put the excellent real estate on top, naturally, "You plan, the money goes into my pocket!"

Wu Liang wanted to laugh when he saw it, so Shame also explained, "Can you focus on your own industry?"

Okay, this reason is strong enough. Wu Liang pondered for two seconds and wrote a line on the paper, "Where is the center of the new district? Excellent No. 1 city-state!"

Wu Liang continued to explain, “The new district in Los Angeles is under development. Many people are hesitant to buy real estate in the new district, and where to buy it is also a question. This sentence is simple and clear. Directly pointing to the mentality of potential buyers-this is a new urban center in the new district. I don't regret buying it."

Does Wu Liang make sense?

Have,

He Xiuxian knows very clearly that for Wu Liang, he is both Party A and Party B. He has the final say, but shouldn't an advertisement that create a real estate character be a good advertisement?

He Xiuxian resisted her inner stubbornness, "What about the story of real estate advertising?"

There are two types of real estate advertising companies. One is for operations and the other is for creativity. Normally, those who do operations have survived, and those who do creative have died.

The reason is that when the house is not worried about selling, that is, when advertising is no longer responsible for sales, Party A pursues a series of ways to create a real estate character, and Wu Liang lived in that era. House sales no longer need to line up to buy at night, an advertisement without sales information, sales can jump up and be impatient with you.

Therefore, this is a collision of two ideas. Wu Liang instantly felt that real estate advertising was also interesting. Even if it was because He Xishu insisted on telling a good story for the real estate, Wu Liang felt that such an exchange was between two people. Communication, not because of work.

Wu Liang thought for a while, picked up the marker pen, and wrote a sentence on the paper, "The beauty removes her makeup and scares away the lover", and then took the pen and wrote below the sentence, "The model room and the fine decoration are There are two different things. The real luxury house must be delivered in rough to avoid damage to the owner’s will from the wrong version."

After Wu Liang finished writing, his eyes lit up looking at He Shame, he smiled slightly, and wrote six more words, "New standards, no explanation."

The new standard is by no means only one, it means that there will be more copywriting of this kind in the follow-up. Why is shy to pick up the A4 paper with joy, and throw an admiring look at Wu Liang, "Continue?"

Wu Liang smiled, "Kiss?"

"roll!"

Wu Liang shrugged, "I take it as a tone particle!"

Wu Liang wrote, "Culture and art are not productivity, so they are priceless!"

Similarly, the big characters written by the marker pen stand out as the core. Below the text, Wu Liang wrote with a pen, “What is created by productivity has been depreciated and devalued from the first day, created by culture and art. East and West, on the contrary, Zhuoyue Real Estate is close to a public cultural and artistic project consisting of a library, a museum and a concert hall-two halls and one hall."

The last sentence, "New standard, no explanation!"

He Xiuxian began to laugh, "Where is the library?"

Wu Liang became unscrupulous, "find a shop and build one by himself."

He was ashamed and smiled, "Where is the museum? It seems to be quite far from here?"

Wu Liang scolded, "For the real estate company, is there a difference between the museum two kilometers away and the one in front of his own house?"

Why don't you be ashamed, "Concert hall?"

Wu Liang cocky, "The concert hall is where I am."

He was shy and vomited, but the smile on his face couldn't conceal his inner joy, "It's pretty much the same."

They chatted happily. Wu Heyu originally thought that they were discussing work and didn’t bother, but He was ashamed and laughed. Wu Heyu couldn’t restrain himself, and went back to the living room, and found He was talking about outstanding real estate. Er, and as the deputy general manager of the sales company, she began to say, "Isn't you invited to participate in real estate sales?"

Wu Liang was taken aback and pulled the girl into his arms, "Didn't you have already sold a building? This performance is enough."

Wu hesitated, "Come on, I want to sell a building with my own skills!"