Wuliang Advertiser

Chapter 575 Brand Image Store

What he was entangled with was, "Who is this gift for?"

What Wu Liang struggles with is that he is ashamed of not thinking about the Internet.

What is Internet thinking? Simply put, Wu Liang’s three-level rocket strategy is the ultimate use of Internet thinking. Those who get this essence, Zhou Hongwei is one, Zhang Yani is one, Yan Yi wins half, why be ashamed, Count...

Forget it, there is no way to divide it.

To give a simple example, Wu Liang’s profit model is to rely on various templates for sales and advertising, rather than selling software. She is ashamed to ask, “Even a small compression software is charged, why? I can’t charge for such a professional software?"

Wu Liang would tell He Xiushu, "The ball is still profitable without charging? The foreign charging model proved to be unworkable."

He is ashamed to understand, Wu Liang patiently explained, "Some people use your software, even if ten million people use it, one in ten is willing to spend five dollars on a template, that’s five million. , And the price of your software is set at 30 yuan, which may only be used by tens of thousands of people, but it is not more than a million, which is more, it is clear at a glance."

With similar answers, Wu Liang told ten people that there may be ten different understandings, but for Yan Yisheng, through divergent thinking, she may achieve extremely significant results in decision-making on many issues.

For example, Yan Yisheng voted 8 million. She will burn the 8 million in a short period of time in order to quickly occupy the market. However, why is it ashamed that it is not necessarily true. This requires a process.

For another example, if there is a problem of stuttering during the running of the software, Yan Yisheng will seek the advice of technicians to set up different servers across the country to cope with the increase in traffic. He Shay may think about a day or two to weigh the pros and cons.

In this way, when the good user experience of the software is lost, the end of the software comes. When the same type of software is listed, people find that there are better alternatives, and it becomes commonplace to like the new and dislike the old.

This is Internet thinking. If you have to use professional terms to explain, the characteristics of Internet technology will affect its business logic to a certain extent. It is the thinking of rich economics, that is, the "economics of abundance" in the digital age. .

In layman's terms, when users are faced with unlimited choices, the things they really want and the channels they want to obtain have undergone major changes, and a new set of business models have also emerged.

In the digital world, scarcity does not exist!

A set of business models can be easily imitated or copied by others. While seizing the opportunity, large funds will also come in in a short period of time. This is the first time Wu Liang came to Fujisun to stop the game. The reason for self-harm of the ball.

Any successful Internet companies are all fighting together in a bloody storm. This is the case with Qiqiu, so is Taotao, and the same is true for the great god p-picture.

Yan Yisheng has invested in so many high-tech companies, and he values ​​the founder team very much. The investment god p-picture, first is the ease of use of this software, and second is because of Wu Liang's handwriting, otherwise, it is only by virtue of He is ashamed to be alone, she is really not willing to vote, it is really difficult to not have the right team.

Yan Yisheng blew the pillow breeze for Wu Liang for a long time, and Wu Liang immediately felt his brain hurt. In fact, he also understood that it was a gift from her and he was not allowed to intervene, but Wu Liang thought she could not support such a big deal alone. With Yan Yisheng’s help, he is ashamed to avoid many detours.

The contradiction of the problem lies here.

There seems to be no solution.

Wu Liang finally gave Yan Yisheng a trick, "You find Sister Chu, she will definitely be able to settle this matter."

In the evening, everyone came back one after another. Wu Liang had already sat on the sofa and watched TV like a dog, and commented on various advertisements on the TV with scrutiny eyes.

Yan Yisheng snuggled beside him with a smile and interrupted, "You are a typical sour grape psychology."

Wu Liang pouted to express his indignation, "Are these businesses blind?"

Different from Wu Liang's sour taste, He Xiu was extremely happy when he came back. Chu Ziman smiled and asked, "Get rich?"

He shyly explained, "Qin Ling Pharmaceutical's Maca Health Wine is going to be a brand image store."

Chu Ziman is knowledgeable and has a high starting point. From the first store, the decoration has been a unified style. The green color gusset bottom plate and white buoyant fonts are relatively high-end. The overall cost is about 20,000.

What He Xiuxian said that Qin Ling Pharmaceutical’s design is equivalent to the door design, not the overall decoration. The target customer group is still the strong retail stores, and the cost is not high. The door is capped at five thousand. If you are small, you can get a score of around two thousand.

However, the small meat of mosquitoes and the large number are indeed worth doing.

According to Qin Ling’s plan, at least about 2,000 companies will be produced in Henan Province, with a budget of 8 million. The company is currently figuring out the number of specific production companies. It is certain that at least these businesses in the nine counties and six districts of Los Angeles are basically all It's over to He Xianxie, and the rest depends on He Xianxie's choice, whether to pick up or not.

Wu Heyu has never been able to figure out why manufacturers like to make these things, "Is it just for fame?"

Chu Ziman smiled and rubbed the girl's hair to explain to her, "The manufacturer puts in a door and exchanges one or two counters for the other side's display. This is a good deal."

Wu hesitated to ask, "What if I have a counter, should I buy it or not?"

There are many similar counters on display in Haoyishi. Double One has set up counters on the shelves next to the cashier's counter, and there are also multi-layer small shelves placed next to the cashier of the supermarket by Jacques' Yiya chewing gum. In the most conspicuous place and the most convenient place for customers, it can obviously drive sales.

Data shows that when products are displayed in the best position, sales can increase by 20%, and the largest display position can increase by 30%. Coupled with good publicity, it can increase by 20%, and the recommendation of promoters can increase by 60%.

Therefore, Wu's doubts are not unreasonable.

However, since this company has chosen to be a free door, it must be its own terminal channel. At least it is based on its own products. The merchants will also promote their products. Wu Liang used to buy wine before. Encountered a similar situation, I obviously wanted to drink the Kouzijiao, but was fooled by the merchant to drink Gujing at the end.

After Chu Ziman explained, Wu Heyu pouted and despised these few, "There are so many routines."

Wu Liang laughed, "Sales? That's the way it is."

He Xiuxian calculated the account, "Eight million, based on the profit of ten points, there are also 800,000 in the account, and it can be regarded as a small fortune. Let's go and eat well today."

Wu Liang talked about going to Hangzhou temporarily when he finished eating at night. The joyous atmosphere suddenly became solidified. This time it was Wu Liang’s longest stay in Los Angeles. He smiled and relieved the women. , "Go and go back, there are still several big projects here."

Chu Ziman's eyes lit up, and he pretended to be surprised and asked, "Huh? Are you going to Hangzhou too? Several flagship stores have been built over there, and I'm just going to investigate."

Wu hesitated and said, "If you want to eat alone, just say it clearly and won't stop you, Sister Yan, is it time for the third round of investment tonight?"

Yan Yisheng replied boldly, "Well, let you first."