Wuliang Advertiser

Chapter 602 Advertising Limits

Wu Liang tilted his head and looked at He Shay, but he didn't say anything in the end, he said haha, and continued to watch TV.

The hosts in the "I Love European Cup" program are still those in Wu Liang's memory. The advertisement is inserted in the middle. The first one is the Golden Sangzi Throat. When Daluo wore a yellow jersey with "Gold Sangzi Throat", he still had it in his hand. When the scene of holding a small box with a grin showing rabbit teeth appeared, even if Wu Liang had already reviewed the film, he couldn't help but spit out a sip of beer.

Wu Liang coughed violently, Chu Ziman held back his laugh, slapped Wu Liang's leg stretched out on the coffee table with his hand, got up to get the mop, still complaining, "What's so funny about this!"

Wu Liang coughed and explained, "Do you know how much the endorsement fee is for the person in front of you?"

Chu Ziman waved his hand, "I'll talk about it later!"

There is such an emergency interruption, and the unpleasant scene just now in He Xixie is considered a temporary turn. After Chu Ziman simply dragged the ground, she curiously asked, "Is this kind of international big-name star worth a lot?"

Wu Liang was a little complacent, "That's not it, I came to the real computer to find Ronaldo to do an advertisement. It cost 15 million in half a year. I made this advertisement and it took me... Guess?"

There are not many people who know about this. Ning Hao knows, Tian Tongyuan knows that these two are the parties, and the rest, Wu Liang is basically considered confidential. At that time, when the film was sent to CTV for review, the people of CTV asked for formality. The contract, etc., can be successfully broadcast on TV, which is already considered a victory.

Wu Liang almost smiled after talking about the behind-the-scenes footage of Daluo's filming, and Chu Ziman smiled and asked, "Are you not afraid Daluo will come and sue you?"

Wu Liang said indifferently, "I hope he will sue, the more you sue Jin Sangzi, the more popular it will be. This will have the value of hype.

Chu Ziman thought for a while, "Huh? So you guys are all calculated!"

Wu Liang nodded affirmatively, "Let’s talk about things like the Tian Dynasty, the sea of ​​infringement is gone, and Daluo himself has to consider the national conditions of the Tian Dynasty if he wants to sue. It’s not the same for Qiaodan Sports. Everyone is holding on. The thought of first pollution control is leaking."

When the topic was about Qiaodan Sports, Yan Yisheng became interested, “Then I don’t need to use Jinsangzi to make a lot of hype? The court will open next week.”

Wu Liang carefully weighed the pros and cons, "The hype is a must. I can take this opportunity to get the best for the Tianchao Qiaodan, so many stores!"

Yan Yisheng smiled happily and glanced at him intentionally or unintentionally, so ashamed, "When the lawsuit is over, I contact these distributors of Qiaodan to oppose the return?"

Wu Liang chuckled, "I won't panic if you win the general agent of the Heavenly Dynasty."

It’s always good news. Even Wu Heyu said congratulations to Yan Yisheng, and Liu Yuyan also sent a text message to ask Wu Liang, “The ad for Jin Sangzi was broadcast, and the whole circle was overwhelmed. They all said the little-known Jin Sangzi. I don’t know how much it cost if I can get Ronaldo."

Wu Liang originally wanted to reply to the message, but he was dancing for a long time and felt troubled. He simply turned on the hands-free, "Yu Yan, let’s go, maybe Qiao Dan will come to the celestial dynasty. Then you will form a team with the new Qiao Dan Tian dynasty general agent. Get in touch and work well."

Yan Yisheng didn't speak, and reached out his hand and made an "Ok" gesture.

Liu Yuyan was confused by the surprise that Wu Liang suddenly gave, and she could feel the excitement over the phone, "Boss, you even have this way. I really admire it."

A rainbow fart was blown, and Chu Ziman was also interested, "Well, I want him to make an advertisement?"

Haoshi really doesn’t need to advertise. The essence of the retail industry is "good quality at low prices." It’s not a good thing to pass on excessive advertising costs to consumers. Besides, let’s just say that Haoshi is a real estate company. Chu Ziman needed to engage in this kind of silly stuff, it was nothing more than a whim—Qiao Dan was really famous.

Wu Liang bluntly refused, "I don't need to advertise, but word of mouth is enough."

There is also Yan Yisheng who has the same thought, "Qiaodan advertises for his own brand, is that okay? Besides, can PingAn Insurance also advertise?"

Wu Liang's eyes lit up, "This is okay, I have all the advertising words!"

He Xiuxian finally found the topic and asked, "Let's talk about it?"

Wu Liang bared his teeth and smiled, "Why are you so flustered?"

He shyly threw a cushion and smashed it over, and angrily went back to the house to sleep, Wu Liang still shouted from behind, "The game will start soon, don't you guess the score?"

He shy paused, but finally didn't stay, "sleepy."

As soon as she left, Wu hesitated a harrier to turn over and was despised by Yan Yisheng, "Do you want a third round of investment?"

Wu Liang pushed her, "Hey, there are still people in the room."

There is also a living room in the middle of the second floor of the villa, which is a relatively private space. Compared with the living room on the first floor, Wu Liang prefers to stay on the second floor as long as there are no visitors.

The basement is equivalent to amusement area, song room, home theater, etc. However, the space is a little depressed, Wu Liang does not like to stay in it, but Chu Muxi turned it into his own amusement park.

There are a few bedrooms on the first floor. They were originally Zhang Jianjian's resting place. Wu Liang knew that Zhang Jianjian was a fan. He waved his hand and didn't need to be on duty at night, so he was sent to Wu Heyu's villa.

However, today is Saturday, and Xiao Muxi is with her mother. What Wu Liang is worried about is, what if the girl gets up in the middle of the night?

Wu hesitated to stretch out his tongue, but shrank back embarrassedly.

Wu Liang watched TV. During the advertising time, Wu Liang’s customer also had one of his clients, Bo Dao. The ad slogan was changed to "Leading sales for three consecutive years."

The reason why “No. 1 in national sales for three consecutive years” is not used is that Wu Liang himself has resistance to such extreme words. The 2015 version of the advertisement has a clear stipulation that “National Excellent Class”, “Best” and “Best” should not be used. The reason for extreme words such as "excellent" is very simple, because these are not "real", how to judge that you are the most advanced and will not appear better than you?

Although the boundary of the 94 version of the ad is very blurry, Wu Liang is still reluctant to step on such thunder. Wu Liang believes in a saying, "No thunder does not mean that there is no thunder." It is still used, or ignorant. , Or fearless.

Ignorance and fearlessness. Either the pig is not fat enough to be worthy of the knife and is still observing the fat, or the jungle weeds have not been discovered yet.

However, as an advertiser, a marketer, the limit of advertising is forbidden. Once touched, when no one fixes you, you can be safe and even profitable, but once someone fixes you, you will definitely be able to repay you. no.

When Wu Liang bought the Heisei Advertising Company, he adopted this approach when facing Huaqiao City's advertisements. Although it was not because of the advertising words, it was indeed because of the content of the advertisements that he stuck his neck and sold his personal affection.