Wuliang Advertiser

On the whole, the 2004 European Cup advertising, several big players, Honghe Industry, Wahhaha activation, FAW Dazhong Baolai, , Jie Da, BenQ laptops, Haier air-conditioning, seven-brand Chinese stand collar.

Wu Liang thought about it carefully. Among these brands, almost every one of them was very tired, including Seven.

Two years ago, when Wu Liang and He Xishao watched the World Cup, it was the first time Seven Cards advertised in China Television. The theme of the advertisement was Heartbeat: the camera slowly shakes, the man in the suit, the woman in the cheongsam, the collar of the suit, Sleeves, front breasts, one hand gently brushes the suit, ambiguous eyes, gestures.

Gentle female voice narration: What a woman asks for a man is what a man asks for a suit. Seven-brand men's clothing is a man who makes women's hearts moved.

Such advertisements were broadcast during the World Cup. There is no doubt that it is precisely because of the advertisements and slogans with hints of teasing and perseverance that make Seven Menswear famous and become a well-known menswear brand.

After a long period of dissemination, the concept of "heartbeat" has become the core value of Qipai. At the same time, another questioning voice and vision also embarrassed Qipai, and even this advertisement was stopped by CTV, anyway. Wu Liang drooled for a long time while watching.

This is actually a question of "degree". Anxiously feels the position and has its own sweetness. If you make the wrong measure, it is vulgarity.

Seven brands changed advertisers, and advertisers still continued the concept of "heartbeat", creating "what kind of man makes women the most heartbeat"?

A man who makes a woman's heart move should choose to be strong, choose to stand against the wind, and choose to rise.

As a result, the application "Men should be tough on themselves" was born and became the most popular sentence in 2003. This sentence also became the top ten popular slogans of the year.

The advertiser who created this ad was not someone else, but Wu Liang's competitor, Ye Maozhong.

After tasting the success of the 2002 World Cup, Seven Cards will naturally not give up such an excellent opportunity as the European Cup. 15-second advertising costs 100,000 yuan at all costs. From the current point of view, it is at least successful.

Naturally, Wu Liang would not secretly hurt himself because of Ye Maozhong’s success. He had the other party’s phone number and didn’t care whether the other party was resting. In fact, especially in big scenes like the European Cup, advertisers are actually the most nervous, all night long. Accept information feedback from all parties, evaluate the effectiveness of advertising, etc., because the fathers of the funders are waiting for the results.

Sure enough, Ye Maozhong did not take a break, and immediately answered the phone, "Wu Dong, why did you call me?"

Wu Liang heard it, and Ye Maozhong was in a good mood. He immediately sent his congratulations, "Seven cards have experienced the European Cup plus, and they have been promoted to a well-known menswear brand in China. Mr. Ye is indispensable!"

The competitor's evaluation is undoubtedly the most beautiful compliment. Ye Maozhong feels more and more happy, but he is still very humble and replied sincerely, "In front of Wu Dong, I dare not be."

In terms of industry status, Ye Maozhong is already one of the top brand planners in the celestial dynasty. However, Wu Liang’s position in the industry can be regarded as a rising star. Ye Maozhong publishes books, Wu Liang also publishes, and Wu Liang Even now, Taotao still has a lot of sales, and the translated version is even sold overseas. In terms of creativity, Wu Liang is not inferior to Ye Maozhong, especially Wu Liang. Take away the big brands such as Jacques and Bodao from Ye Maozhong.

Although Wu Liang’s methods are not very glorious, the winner has the glory of the winner. When creativity meets capital, I can’t compare to you. I can buy you. Wu Liang’s purpose is undoubtedly obvious. He hehe smiled, "We two Let's do it together?"

This is the first time Wu Liang officially extended an olive branch like Ye Maozhong. He didn't pray for a success, but Ye Maozhong's answer still made Wu Liang a little depressed.

Ye Maozhong pondered for a moment, but declined, "Wu Dong, I am used to being idle, so I shouldn't have Wu Dong arrange this way."

Wu Liang smiled, not discouraged, but took the family routine, "Last time I had a farewell to Pengcheng, I haven't seen each other in a few months, I should visit President Ye."

The typical weasel pays New Year's greetings to the rooster. Ye Maozhong also said politely, "I will go back to Pengcheng the day after tomorrow. If Dong Wu has time, drink tea together?"

Wu Liang was pleased, "Well, see you the day after tomorrow."

He hung up the phone, and suddenly felt that the air around him was stagnant, especially Wu Heyu, the mist in his eyes filled.

Wu Liang hugged her vigorously and sighed, "When are you tall in such days?"

Chu Ziman chuckled and looked at him with a slight contempt, "Okay, you, deceive my sister's feelings again."

Wu Liang chuckled, got up abruptly, carried Wu hesitated and walked to the bedroom. Chu Ziman yelled from behind, "Don't watch the ball?"

Wu Liang said as he walked, "Don't watch, I play ball."

Wu Heyu was just a giggle, and the laughter even shocked He ashamed of pretending to rest in the room.

He Xiuxian heard the noise, opened the door, still poking a toothbrush in her mouth, and saw Wu Liang carrying Wu hesitated like receiving a trophy. She wanted to know what was about to happen with her toes, her face suddenly changed, and her expression changed. He slammed the door severely, threw the toothbrush into the tooth bowl, rinsed his mouth at random, and fell asleep with a blanket.

After a while, the door lock clicked, and a lazy footstep came in from outside, so ashamed to know that only Chu Ziman can enter this room.

The head of the bed sank, and there should be someone sitting on it. He heard a chuckle, "What's the matter?"

He was ashamed and didn't move, Chu Ziman gently dragged Xia Liang down, but saw her closed eyes. With the dim light from the bedside, in the corner of her eyes, she saw two teardrops slowly. From less to more, it finally overflowed, slid down along the cheeks, dripped onto the bamboo charcoal pillow, and made a clear "bang".

Chu Ziman stretched out his hand and wiped away the tear with his thumb. He seemed to be acting too softly. He shyly opened his eyes, grabbed Chu Ziman's arm, and asked in hatred, "Why did he bully me? A person?"

Chu Ziman sighed, "How do you ask me to answer this question? In fact, you should have the answer in your heart, right?"

He was a little excited, "Why is he? Just because I didn't let him fulfill his wish?"

Chu Ziman shook his head, "May I tell you what I saw when I went to Hangzhou with him?"

He was ashamed to be silent, Chu Ziman only treated her as if she agreed. After thinking about it, he started up, "Do you know who I saw this time?"

The person who can surprise Chu Ziman is also a little surprised. He asked with a hoarse voice, "Who?"

"I followed Xiaoliang to a charity auction. There was Xiong Xiaoge, the president of IDG, who was a venture capitalist. It is said that his boss is also a great man who directly shook hands with the boss of the dynasty. Well, he is one of the guests."

He Xiong asked, "What does this have to do with me?"