Wuliang Advertiser

In the early morning of the next day, Wu Liang took the little waist and exercised. I just met Zhang Dad, and I was blowing each other.

Zhang Dad did not ask Zhang Yunning how to live in the evening, and I don't know how Zhang Yuing explains!

After playing a punch, guide the action essentials, Wu Liang's top sweat, go home to take a shower, and the day is full.

Tell the end, he is still young, the body is still a good, there is a cost of squandering.

When I went to Bai House, I prepared a good old wine in advance, Wu Liang had a most important guest to visit, Mingzhe, chairman of Appian Insurance.

In June last year, Appian was listed in Xiangjiang, issued 1.88 billion shares, financing 14.3 billion incense river coins.

Liang Lei Fund held a $ 403 million shares of Appian Company. This part of the shares were diluted to 6.5% of total share capital 6.2 billion. This proportion is also the top ten shareholders.

The remaining major shareholders are Morgan Stanley, Goldman Sachs holds close to 10%, Fenghui Bank 10%, Peng City 8.7%, and the two employees of Appian share with shares 6.3 and 5.34 respectively, and another investment company. Hold shares 6.13%.

From this ratio, Liang Lei Fund is 6.5% of the fourth largest shareholder.

The foregoing also introduces that Ma Mingzhe controls Appian's support and the support of two foreign companies, and the holding of two employee holdings, indirectly holding Appian insurance.

Wu Liang's existence, the location of Ma Mingzhe is actually quite subtle.

And Wu Liangtou's top tour of the top ten economic figures, Ma Mingzhe did not want to lose such an allies - a lot of support, his chairman's identity would be more stable.

I heard that Wu Liang has returned to Pengcheng, Ma Mingzhe personally called Qi Yi Sheng, invited Wu Liang to the company's guidance.

This is of course a guest's own words, but Wu Liang has its own purpose.

Appian is a big advertising.

In a city, such a customer gave up really a pity, before Wu Liang didn't show up to find Mall, the other party took the initiative to send the door, this is the opportunity.

The Bagua Ling Building, the location of the Appian headquarters, a seven-story four-four square building, blue glass curtain wall, seems to be some old.

However, nearly 7,000 people have entered and exit every day, and this building has also been crowded.

The traffic situation at the door is even more unbearable.

Here is the Bagua Ling Industrial Zone, the border between Futian District and Luohu District. It is one of the earliest buildings in Pengcheng. It is also the first large industrial area since the change. There is no place in the parking space.

He and Yan Yisheng got off and saw Ma Mingzhe, greeted it at the door. He went a few steps to welcome it, and Yan Yi Sheng is Wu Liang, "This is Marm."

When the bell, Wu Liang didn't go. She was working all out to attack the Xianghuo giant, missed the event, Ma Mingzhe Hanxi, took the lead, "Wu Dong did not participate, it is a regret of Appian. ! "

Wu Liang is laughing and answering, "When when A share is listed, I must participate."

Ma Mingzhe stunned, then laughed, "It seems that Wu Dong is very confident on Appian!"

Wu Liang Gongwei, "Accurately, it should be confident in Mather, you have confidence."

Ma Mingzhe is a Ph.D. of Monettest Bank, and is the most successful entrepreneur of Tianchao, and the sad people like Li Jingwei. Ma Mingzhe is undoubtedly a lot.

Li Jingwei once also wants to engage in employee holding plan, but because of the nervous relationship with the local government, the relationship between the local government is finally caught, from the struggle, Ma Mingzhe is like a martial arts and superb swordsman, no movement, it is inevitable A trick, the enemy, lurking, 16 years, and finally achieve his reputation of the emperor of the Tianchao.

Wu Liang's tone is the admiration from the heart. Ma Mingzhe also felt it, he said softly, "I am working, and Wu Dong can't be more than."

From the personal wealth, Ma Mingzhe said that there is no mistake, but from the industry status, Ma Mingzhe is a chairman of a market value of nearly 100 billion listed companies. There is only one word in the financial community to describe, that is, "big god" .

In the insurance industry, he describes him "not a person, it is God".

The financial community said that he is "in the future", if you want to know what the future financial business should happen, look at Ma Mingzhe.

However, such a person, the biggest feeling of Wu Liang is low-key, pragmatic.

Especially this sentence, "play workers!"

Wu Liang once had a few times in the middle of the night code, waiting to close the notebook but saw the morning, and sent the "Good Morning Workers" to several friends, no one reply.

Later, he realized that only one of his work, his friends are still sleeping.

"Sorry, I am serious. Come on! Play workers!" Wu Liang really thought about Mingzhe to say such a sentence, I thought I didn't say it, but I latensed his hand, I walked together with him. Sitting on the elevator, come to the top of the larger chairman of the top floor.

Four gathered in a moment, Wu Liang felt, "The office is small."

The meaning of the words, this is not a goddess of a hundred billion companies.

Ma Mingzhe laughed, did not reserve explanation, "I also want to exchange the office building, just listed, change the place is a bit an eye, let the investors feel the waste."

He called the tea, Wu Liang sent a gift. "Find someone else to the old wine, do not know the habit of Mao's drink."

After Ma Mingzhe, after gratitude, I got directly into the topic. In the seventeen years of Appian, I have experienced the entrepreneurial stage, Confucian thinking, international strategy, values, and 2002 years, I've been emphasized in 2002. 'The concept, the past two years, Appian is developing with expansive speed, the existing corporate culture can not keep up with the development of the company, Wu Dong believes that what is Appian to seek breakthrough? "

Ma Mingzhe asked, playing Wu Liang, caught up, he also went to explore some topics with Ma Dong before, and did not expect Ma Dong to be so pragmatic, and it took it directly.

This problem is not good to answer, maybe this can be called a test of Ma Mingzhe's back to the Langang advertising company. After that, subsequently will give it to a big advertising contract for the other side, can't pass, that is just two people chat. .

In other words, even if Wu Liang is very famous in the industry, it is still not appointed, this is not, the advertising contract will never vomit.

As a listed company, advertising is advertising, brand is brand, on this, Ma Mingzhe can also be clear.

And Appian is already listed, and it will be more stringent for brand management. In the current environment, the brand management of listed companies also needs timely, fast and accurately responding to the outside world, and responds to untrue information.

Quickly respond to the outside world, can display the importance of the company's relationship to maintain investors; respond to unsatisfactory information, because in the case of information asymmetry, many no rootless rumors will make the outside world to misunderstand, need listed companies in real time Public opinion monitoring, rapidly rumors of untrue information, so as not to adversely affect.

The most important point is actually the impact on the stock price.

The cases of the past is a lot of cases, such as where the scallops of Zhangzidao is going?

On the one hand, it is financial fake. On the other hand, it is a very poor crisis public relations, so that later this company specializes in adding a brand management position when recruiting, requires understanding crisis public relations.

For Appian's large companies, in the rapid development, the insurance industry is extremely easy to cause misunderstandings, especially the brand public relations.

Appian's existing consulting firm McKark Mingguang has started working with Appian company in 2001 to create a brand movement of "Tianchao Appian, Ping An Tianchao", and hopes to provide you with the best insurance for the Tianchao consumers. Service "to distinguish other competitors on the market.

Obviously, McKin light is doing well, and Ma Mingzhe is so questioning, Wu Liang has a moment, and suddenly I want to get not to get.