Wuliang Advertiser

Have to say, McKark Minggua is definitely a master company in the industry.

In 2001-2004, the foreigners of the three consecutive years were in the foreigners.

It can take the customer from his hand, and for McKark Mingguang, it is not harmful, and insults are extremely strong.

Similarly, for Wu Liang, McKark Mingguang advertising company with foreign investment, Wu Liang, is also very coveted, but he is thin, it is really unwilling to do with such a company at this time.

However, Ma Mingzhe throws olive branches. If he avoids it, he has no weakness, so Wu Liang Shen Si, I don't answer, "What is the strategy of Appian's next step?"

In the first ten years, Appian is a selling insurance. The second year, Appian set the seven financial license, opened the summoned dragon mode, and gradually transition from a single insurance to intensive insurance, investment, and financial management. Waiting for financial model.

So, if the company is in an insurance, it is obviously not suitable.

From a certain extent, the brand and strategy is the two faces of the coin. The strategic path is the brand path. At the same time, the brand construction should be the strategic guide, so Wu Liang has this question.

This is like the advertisements made by Wu Liang and Ge Riji. On the one hand, the Dong Ming Zhu Li jigs out, let her endorse as the business, the purpose is to continue to consolidate her in Gee Li's position; on the other hand, it is in the medium YANG air conditioner For the selling point, highlight Ge Riches, and highlights the strategy of Geeli Electric.

They are all inner, and Ma Mingzhe didn't expect that Wu Liang really had someone else, and he had high awareness of this young man, "" Not only insurance. "

This is the advantage of the collection of seven plates to call Shenlong. Wu Liangli looked at Ma Mingzhu. "Ma Dong is very discouraged! I have an advertisement in my side.

Single from the brand is also simple, general ideas, nothing is not to promote Appian insurance in advertising, but with the Tianchao Appian as the main publicity point, such as "professional, make life simpler!"

Slogan This slogan or slogan, the meaning of consumers lies in the company's product philosophy, it emphasizes that a company and its products are the most prominent characteristics.

Wu Liang's first thought is this sentence, and Zhang said.

With insurance, gradually develop to other fields.

Ma Mingzhe thoughtfully thought about this sentence, and the slogan often said before Appian, "Tianchao Appian, Appian Tian Dynasty", Wu Liang this more demonstrated the location of Appian in the industry - on insurance, we are The most professional, professional service will make your life simple.

With this layer, the advertisement shoots these things is simple, the scene drama, you can find a few plays and drama minutes, shooting it is easier, you want the effect, too much of the media, not lack of such cooperation - Looking for a few alerture director or there is no problem.

Ma Mingzhe's time is slightly long, Wu Liang is waiting for tea, and does not urgent.

For him, in fact, there is nothing to talk about today, pure interest exchange, advertising is just secondary.

And if the Langang advertising company can hang on Ma Mingzhe, it is naturally happy. For Ma Mingzhe, with a paper advertising contract to pull an shareholder standing around him, this buy, value.

Ma Mingzhe wants to get wonderful, can't help but admire, "Appian's management, the implementation is basically not too big, pursues leading culture, and professional does not conflict."

Wu Liang is a matter of reading from Ma Mingzhe's words, and the next corporate culture development of Appian will pursue leading.

Wu Liang Si, out of mouth, "Leading? There are too many things you can do, when developing strategies and plans, you can use 'lead' to the most core goals; if you choose talent, configure resources, can you have It is conducive to achieving the leading principles; when the accountability is assessable, it is necessary to reach or close the 'leader' as the core judgment standard. "

Strategy, talent, assessment, three aspects, in fact, the core of corporate culture, belongs to Hundreds.

To discrete, talk about corporate culture, there is a need to talk about these three aspects, and it is white, it is to do anything, first considering the "leading" to hook.

The strategy is naturally not to say, the direction of the company's development is this.

The talent is selected, and the wrong person is the same as the north, the more the harm of caves.

The assessment is relatively coming to the performance indicators, urge everyone to work in this direction.

It's just such a set of talks from Wu Liang's mouth. It is really shocked by Ma Mingzhe. It can be dinched by the face, and it is necessary to rely on talents.

Ma Mingzhe understood that in fact, Wu Liang is a chairman of a listed company, and his speech actually represents the development of this company.

For example, people 's intuitive impression, "Yea! The chairman of this company is the Wu Liang, the company is definitely a very energetic company?"

If Wu Liang published some speech for the company in public, "I do me too!"

That others will also have an intuitive impression. "Ma Wei also insurance, will definitely be interesting than Appian?"

Ma Mingzhe thoughtfully thought that Yan smiled and secretly spit it, "it was confused by Wu Liang's appearance! It was originally a good thing to test, this is not its own intention."

He played a haha, compliment the other party, and then sent a gift, "After the year, Appian has a seminar of corporate culture, and when you invite Wu Dong to go to class."

Wu Liang is busy, "I don't dare to be in class, everyone exchanges communication."

Ma Mingzhe nodded, "It is also a young man who has given the company to the company to beat the company."

This is to give Wu Liang as a knife, but this is that Wu Liang has a thorough way to the front desk, playing his own influence in Appian with the identity and personal charm of the major shareholders.

In order to some extent, Ma Mingzhe is not willing to have an uncontrolled shareholder, especially if he controls the Appian Empire is achieved by holding two employee holding companies.

It is true that he is the founder of Appian, and it is a person who has established a Wishan Empire. His influence is everywhere, even Wu Liang, you want to blame the nest, but he.

Moreover, from the perspective, his only shortcoming is that there is too little proportion of the actual holding, and the support of Shangpeng City is added, which is 20.41%, just more than 20%, and major matters 34% of the one-vote veto right also have a big gap.

Many people do not understand the power represented by the shareholding ratio.

1%: Shareholders share the company's directors, senior management personnel, the minimum proportion of the supervisory, which is the rights set by the company.

3%: The shareholders of the shareholders propose the minimum proportion of temporary proposals to the general meeting

5%: Listed company is a trip, the most appearing in the media is this part.

10%: proposal to convene a shareholder meeting, shareholder meeting, and board of directors, said that he and white linked, you can ask the fruit company and the moss to hold a temporary shareholder meeting, as for his proposal, it is Two said that the total is that he has already related influence.

20%: Listed Company Detailed Rights Report

30%: listed companies offer approximately trigger lines

34%: major events a vote

51%: Holdings, Wu Liang Holdings Hunan, the shares held, even some stock mortgages, but this is definitely not affecting the influence of Shaanxi, and even, he can fully passed Hunan. Fire rushed to achieve a holding of Shaanxi.

It is nothing more than a loss of a shell resource, and Wu Liang loses, but from the current perspective, Shaanxi is temporarily controlled. He also used Shaanxi and heavy to launch the other party.

67%: Absolute Holdings Line (limited liability company)

Ma Mingzhe, familiar with these numbers, also known that Wu Liang's stunning operation in Xianghuo giant, and also deeply protects him while appreciating Wu Liang.

The barbarian attack is not so easy to resist.

Therefore, it is the most suitable operation, especially, the rise of Appian H-shares is not related to this young people in front of him.