Extraordinary Genius

“President Feng, how can you guarantee that when you produce it, you can sell it? According to our market research, it looks like Motorola, the boss of the world pager industry, is the dominant market owner, who sold just over half a million units last year in Huaxia, which still includes Chinese pagers and digital pagers. Besides, there are still Chinese pagers available in the market, such as Xiaoxia, NEC and other island brands. Even if we help you recommend them, don't you think there is a bit of overcapacity?” Fan Yechang looked at Feng Yu and asked.

“Fan Ye Chang, there is no need to try it between us, naturally we have also done market research. In terms of user demand, people's income growth and other aspects of research and analysis, I can confirm that, although there are currently more than 3 million users in the country, it can definitely exceed 10 million next year, and in another year, it will exceed 20 million! ”

Fan Yechang's eyebrows were gently picked and his heart vibrated. This analysis of EWA Electronics is similar to their analysis, they also believe that Huaxia's pager demand is increasing, and from the number of applications to start a pager company, they can deduce that the outbreak period in the pager market is coming!

They have this data as a basis for analysis, but how does EWA Electronics analyze it through random market research? Or is there some other way?

How did he know that Feng Yu had not done much market research at all, but Sun Lijie did a simple research in Zhejiang Province, like the results obtained in previous life, the eruption period of the paging market has come.

Feng Yu remembers that before and after Xiangjiang's return, Huaxia seemed to be the world's number one pager market, with over 80 million users! Then we started going downhill, mainly beaten by the cell phone!

The real outbreak is in '94 or' 95, and in both years, more than a dozen pager brands will emerge across the country, many of them municipal small businesses, but with the help of policies and cheap prices, they will also make two years of hard money.

But in their lifetime, those little plants are not going to have much room for survival. At the end of this year, he will continue to invest in building a third factory, and next year's real capacity will exceed five million! But he was afraid to say that such a high yield would make Fan Fei think he was putting up satellites.

Feng Yu is very clear, even if he abandons the market for digital pagers and specializes in Chinese character pagers, these yields will not meet the market, there will never be a situation of overcapacity.

Young Master Lu was also very surprised. Did Feng Yu make so much profit? He thought ten dollars a car wasn't much at all, but when he heard the yield, the amount was amazing!

Fan Yechang is still a little worried, afraid that this AEWA pager will sell less well.

“President Feng, why don't you change the calculation to how many units you make and how much money you give us? ”

“Van Yee worried we won't sell it?” Feng Yu shook his head with a smile. If they still can't open up the market with the help of the post office's strong publicity and sales channels, then the product quality is really in question!

“You have to worry. ”

“But Fan Ye Chang, not all of our products are sold in the post office, and there are shopping malls, pager companies, even shops that specialize in telecommunications products, and you don't necessarily take care of them all, do you? And we also have concerns that if there's a backlog of products, we can't afford this extra, can we? If it's important to give you money according to your output, unless you agree, let's add that sentence to the ad. ”

Fan Yechang shook his head firmly. How can you add that sentence? This is not a subordinate business!

“It's impossible! Then calculate it by volume, as you just said. But isn't $10 a little low? I think 20 bucks is more appropriate! ”

“Twenty dollars? Fan Ye Chang's appetite is too big, isn't it? Actually, I can also find the post office and telegraph department to work with. I think they'd be happy if I gave them one for five dollars.” Feng Yu chuckled.

Grass, if it wasn't for a good relationship, the process wouldn't get stuck when making a phone in the future, I would have to give you so much money!

“Can you guarantee that the post office will sell at least half as much?” Fan Yechang asked.

“According to market research, 60 percent of pager sales are now provided by postal services, and postal services have the unique advantage of reaching every county in Huaxia! This network is unparalleled by any other channel, which is why I'm willing to pay for it. ”

Feng Yu is right. In the next two years, pager users in the city will be saturated. The new growth point for pager users is really mainly county cities and even towns. But at that time, I dare not say that every county, at least most of the counties, should have dedicated pager shops!

Feng Yu estimated that the information industry ~ department could also get around 10 million in a year. Although sales volume is climbing, there will be more and more points of sale, and the sales proportion of postal and telecommunications stations will be lower and lower.

“Well, that's settled. I'll report back to the leader tomorrow and give you an accurate answer! ”

Next, everyone started eating. After the meal, Lu Shao sent Fan Yechang back.

The next afternoon, Feng Yu received a call saying to go to the information industry ~ department, the leader wanted to see him.

“Are you Chief Feng of Everelectronics? Young for a living. What you told Fan yesterday, I think I can do it. ”

Van, the vendor? Feng Yu looked at Fan Ye Chang and almost laughed. Almost 50 years old, still a feeding cadre, called a hawker, I don't know what it feels like!

It may be the conditions given by Feng Yu, which made the ministry very motivated, or it may be that Fan Ye Chang worked very hard to make this happen. In short, this was going well, and the leadership of the ministry was not very difficult. The basic conditions remained unchanged, except for the signing period, and the two sides disagreed. Feng Yu offered to sign the contract for three years, but the ministry asked for at least 10 years!

Ten years later, the pager business stopped! The production of this pager, Feng Yu is only going to do it for five years. In five years, users will start to fall fast and continuously, and then it will be the world of mobile phones!

Eventually, each side took a step back and signed a six-year agreement. Although forced to sign a six-year agreement, Feng Yu did not regret it. Compared to opening up sales and increasing brand value, the money is nothing. Moreover, the relationship with the Ministry will be more harmonious.

The terms of the agreement are simple, everyone counts bi-directionally, checks once a month, and EWA pays once a month. The ministry is not worried, Feng Yu dares to breach the contract. If so, then the department can stop selling the Elward pager anytime below!

Of course, Feng Yu will not break the contract proactively. This money is nothing compared to the outrageous profits of the pager! Not to mention, after spending this money, any policy changes in the future will be notified at the first time, even the Ministry will take more care of EWA Electronics, Feng Yu will not lose at all!

After getting the deal, Feng Yu smiled and left, this time to see who else could stop the rise of the AEWA pager!

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