Hollywood legendary director

Even standing in the venue, they still couldn't stop the cheers from outside.

Just tonight, the sixth part of the Harry Potter series, Half-Blood Prince, opened at midnight, and the premiere hall was shining with stars. Countless long-awaited fans rushed into the theater to witness this youthful memory. symbol.

Because for many viewers, Harry Potter and Hermione almost grew up as they watched. This feeling is very special. It is also one of the factors that make the series so popular-a strong sense of participation. Of course, the premise is still Quality is online.

Like this "Half-Blood Prince", the prologue of the final battle is a gimmick. While the topic is full, the rhythm is very delicate and not stretched.

Therefore, in terms of effectiveness, many forecasting agencies, including hospitals and businessmen, feel that they have stabilized, and there is no need to worry about poor performance, otherwise 4,325 will not be given to the screen. This year, the number of paintings opened in the summer is the first and the third in film history: It is second only to "Batman: The Dark Knight" and "Pirates of the Caribbean 3: At World's End", and its share of filming accounts for 53% of the market.

AMC is located in a theater in the prosperous central area of ​​New York. All four theaters of AMC are showing "Half-Blood Prince", completely ignoring the screening of other new films of the same period, which perfectly confirms the principle of no business and no evil.

In the office, the manager is happily reporting his results to his head.

And outside, some boring security captains saw the conductor finally finished, sitting in a chair to rest, and couldn't help asking: "Man, how are the tickets sold?"

"It's all sold out, and the first row can be filled."

"Not bad."

"Finally, according to my experience, the next few days will definitely be the stage of Harry Potter. They have to stop the movie market. Every time the series is about to end, the fans will be as crazy as they are beaten up, let alone "Harry "Porter" has always had good results, with audiences all over the world."

The security captain pondered, it made sense.

......

Facts have proved that "My Youth" does have a substantial bonus. When the sixth part of "Harry Potter" is filmed, the actors in it are almost unable to suppress the changes brought about by physical growth, and the filming schedule is getting shorter and shorter. Even set shooting to avoid embarrassment, not to mention that some of the fans of the past have already got married and entered the society.

Just like a sigh with a lot of praise on Yahoo, "When I first saw it, I was a high school student, but now, I am the father of a child..."

Warner Bros. did not hesitate to build a momentum like this. It also cooperated with 15 sponsors such as BMW and Coca-Cola. "Box office champion" data rewrites the record of $18.5 million set by "Batman: The Night Rider" in one fell swoop.

However, although the two films are both produced by Warner, in order to guide the audience with better results and break oneself by themselves, they used some not-so-positive means-contacting theater operators in the most prosperous area of ​​North America. The midnight scene was opened in 4 to 5 halls, and some theaters even set up a "second scene at midnight" around 3 o'clock, with one extra shift.

You should know that the role of the Midnight Show is generally to test the market’s acceptance, pave the way for fan’s word-of-mouth in advance, and adjust the film’s distribution strategy more conveniently based on actual feedback. Therefore, in general, everyone should arrange one or two in each state as much as possible. Cinema, the largest range of sampling measures the film's box office trend.

For the sake of performance, "Half-Blood Prince" rejected this practice, focusing only on the prosperous areas of the ticket warehouse city, and reached a PY deal with the hospital business. There were two shifts at midnight, which naturally sold more.

Of course, regardless of the glamorous means, Warner's goal is at least achieved. Stepping on his own masterpiece "The Dark Knight", this huge gimmick shocked the media all over the world for a while, so that the first day of the show The topic traffic of has received a lot of blessings, and the discussion continues. Fans are sincerely happy that their favorite videos can achieve this level.

From on-field to off-field, from paper media to the Internet, "Harry Potter and the Half-Blood Prince" has become the most sensational appearance of the series.

Under the stimulus of breaking the record of "The Dark Knight", the premiere daily received 58.18 million US dollars (plus morning and evening shows), easily ranking fourth in the box office of "The Movie History Premiere Day", inferior to "Batman: Dark Night" 67.17 million in "Knight", 62.02 million in "Transformers 2: Comeback", and 59.84 million in "Spider-Man 3".

But considering that "Half-Blood Prince" was released on Thursday, which is a workday, even if the summer vacation liberates the student group (the core audience of the film), it is still very reluctant for some office workers, and there is room for improvement.

So until the weekend, "Half-Blood Prince" continued to hit the market with its hit sales of "26.83 million Friday, 29.25 million Saturday, and 23.4 million Sunday", with a total of nearly 160 million in five days and an average score of about 18376 US dollars in a single library. It was a little weird to climb to the top smoothly.

The main reason is that the number of large-scale paintings has reached 4,325, and it maintains such a high single-library data. In addition to setting a new box office record for the entire "Harry Potter" series in the first week, it is also higher than the similarly opened "Caribbean 3" To be better, the extra millions of box office has been able to make Warner very happy.

And overseas.

The "Harry Potter" series generally presents the box office characteristics of Europe and Asia combined to sell better than the United States.

So when the overseas simultaneous premiere made 104 million on the day, and the five-day screening attracted 237 million, the global box office record of nearly 400 million really did not disappoint.

Not only that, with the rapid expansion of the mainland film market, the market is getting higher and higher, and more and more theaters are built. On July 15th, "Half-Blood Prince" has swept the mainland market by about 22 million yuan, Germany, France, Russia , Japan and other places are all red...

After the end of the first week, such an amazing explosive force undoubtedly made Warner's shareholders and executives very happy.

When "Harry Potter" is about to end, the commercial value of the series will first rise to a higher level, giving people a glimpse of the new dawn of the market.

The North American scores of the first five parts of the "Harry Potter" series are: "The Philosopher's Stone" is 317 million dollars, "The Chamber of Secrets" is 262 million dollars, "The Prisoner of Azkaban" is 249 million dollars, and "Goblet of Fire" is 290 million dollars. US dollars, "Order of the Phoenix" is 292 million US dollars, although the average box office is as high as 282 million, but in nine years, only the first "Sorcerer's Stone" that won the annual box office championship at that time broke the 300 million level.

Therefore, if "Half-Blood Prince" can pass this hurdle again, it will undoubtedly have the significance of historical and substantive benefit enhancement.

More importantly, as the global heat of "Half-Blood Prince" spreads, it has temporarily ranked "the second best-selling film history" for US$4.48 billion so far, and it is likely to eventually defeat the US$5 billion "007" series (ignoring currency Expansion and the number of projects produced), it was promoted as "the No. 1 selling series in film history".

In other words, the arrival of that day is completely predictable, and once it is reached, it will bring great value to the original Harry Potter series, whether it is a novel or a movie or even the brand surroundings. Topicality.

Of course, the only thing that is not so good is that when the next project is about to launch, Warner must spend a lot of money to start it.

After all, after David Yates took over the film, his grasp of the rhythm and role was also the reason "Half-Blood Prince" became so popular, and Warner executives also said in an interview that they were in contact with David Yates. , I want to open a lot of chips...