Hollywood legendary director

In the base studio of Weta Digital, New Zealand, Lehman, who has been learning 3D shooting techniques for several days, received a call from Liam when he returned to the hotel room from the set.

"I really didn't expect "Half-Blood Prince" to put so much pressure on us."

Liam had a bit of bitterness in his first sentence.

"what happened?"

"They relied on record-breaking marketing methods to divert many audiences belonging to Thor with a box office trend that exceeded expectations. The impact was greater than the highest decline set for the next week. The situation is a bit unsatisfactory."

"It's okay, just do our own thing, try to hold the market share." In comparison, Lehman had certain psychological expectations for the rebound of "Half-Blood Prince."

No way, it was not until "Order of the Phoenix" that Warner found the most suitable director of the "Harry Potter" series, David Yates, and then asked him to direct four of them in a row, because in the eyes of Warner executives, this product can both Coordinating the necessary differences between the novel and the film adaptation, and can fully demonstrate the visual charm of the magical world, but the style is not young, and it will not make adult audiences feel bad.

Although many core fans are always emphasizing such remarks as "David Yates ruined "Harry Potter"", it is necessary to find out that a director from England has a huge public opinion pressure-no matter how the filming is done. , Can not satisfy everyone, the overall effect and results are surprisingly good, especially when compared to the first four parts of the series, which is quite rare.

Many people criticize it from a very personal perspective. As everyone knows, the "Harry Potter" series is the focus and super project of Warner (Warner Bros. and Warner Group), and they consider more things.

What is the key project?You can only win, not lose, you can only make money without losing a point.

Isn't Alfonso Cuarón not talented?He won the best reputation for "Prisoner of Azkaban", but because the results were not up to expectations, the guide tube was unstable.

The same is true. Mike Newell, a director with poor reputation and poor performance, just squeezed the entire fourth film into a movie, drastically asking the screenwriter to delete or delete, and he went off immediately after the filming.

Therefore, if Warner fancy David Yates for the first time because he has filmed a series of political TV series before, and many of the foreshadowings or satires in subsequent creations are Rowling’s focus on the design and direction of politics. They are consistent, and the new director is relatively economical and obedient (from some interviews and interviews, he is very shy and basically has no temper, so Warner likes him very much because such a director is easy to control).

But after that, he still reused him, and he could see too much.

After all, like Alfonso, he has too much his own ideas and is too uncontrollable. The third part was transferred to the dark wind. At the beginning, many senior Warners had doubts. As a result, the box office was indeed the worst in the series. The adaptations, performances, scenes, and details are all the best. It is also the favorite of iron fans, and it is difficult to hide the embarrassment of the performance.

In the eyes of any capitalist, the first requirement for a part-time job is to be obedient. What if you are talented for disobedient people?In particular, there are many factions within Warner, and the competition is fierce. Everyone is trying to catch the fault of the opponent.

In summary, it should not be difficult to understand why Warner has been reusing Yates because of the right choice. Doesn't Warner know that Yates is not as talented as Alfonso?

So many filmmakers, including film critics, Rotten Tomatoes and other professional evaluations, of course, can be seen, but what Warner executives want is stability and balance, which is to maximize fans and passers-by. Don't have personality or excessive artistry. All it takes is to make money.If Yates can do this, he is the right director for the Harry Potter series.The results also prove everything.

......

After the call was hung up, and after the detailed box office data was sent from the mailbox, "Thor" did indeed go down as expected.

"The opponent is too fierce, I guess Paramount is also upset," Lehman muttered.

According to the results of the new weekly rankings, "Thor", which began to decline in the first week, crashed into "Half-Blood Prince" and plunged 54% directly. The next week’s account was 37.49 million. It also wanted to catch the 16-25 year old audience of "Transformation". "King Kong" fell by 43%, accounting for 13.37 million U.S. dollars. North America's cumulative record of 364 million made the plan to pass 400 million levels basically bottomed.

Taking into account Paramount’s usual stalker distribution method, "Transformers 2" is likely to be no more than "Spider-Man 1" and will not go offline.

One of Paramount's show operations this year is the "War against Aliens" released in April. It is still consumed in more than 100 movie theaters with a weekly income of less than 200,000 and a half. The cumulative total has reached 1.97. The billion dollars is to surpass "Happy Feet" and become a top-notch project in movies of the same type...

Although there is such a small reputation benefit, there is actually no need, there is no market for such a long show.

Of course, the studios keep fighting, but the theater operators are very happy, because this week the North American film market has increased by 14.1% under the leadership of the little wizards, and the total Top 12 is about 157 million US dollars, surpassing The data of the same period when "Charlie and the Chocolate Factory" was in the house in 2005 became the second in film history——

This kind of leading role is second only to the 2007 "Batman: The Night Rider" breaking through 200 million market data, but that is a rare case in movie history after all, and it is not within the predictable range.

After all, "The Dark Knight" is just like many people would never have imagined that "Titanic" could achieve such a result. It flatly raised the box office threshold and set a series of records in many blockbuster movies that are not much different from the market data. .

Not to mention, the reputation of "Half-Blood Prince" is not as good as "The Dark Knight" in terms of media or audiences, and neither is the profit return.

These are clear that can be compared with data and market feedback-describing the story of Professor Dumbledore leading Harry Potter on the journey of searching for Horcruxes in a decisive battle with Voldemort and the Death Eaters, with a bit of adolescent restlessness in the middle of the plot story media The overall evaluation is only 79 points, Yahoo is B+, Rotten Tomatoes has 84 points: 170 votes for and 32 votes against, and there is no lack of bad reviews on the Internet.

In addition, Batman’s IP value can exceed 17 billion this year, ranking 14th. "The Dark Knight" is the biggest contributor, directly injecting a potent medicine around the recovered derivatives, let alone making Warner When discussing cooperation matters with other brands, even advertising placement has the upper hand——

The two are not of the same magnitude at all. Although the value of the entire IP of "Harry Potter" is a bit higher than that of Batman, compared to the operation of a certain project, the gap widened, mainly because Nolan restarted The trilogy really saved Batman’s sluggish market, and the latter did not experience any faults at all, at most it did not meet expectations, and the compensation was never lost...