Hollywood legendary director

2009, July 22.

Because after the editing of "I Am A Legend" was completed, Lehman returned to Los Angeles.

Prior to this, the release of some filming highlights or posters that sang the appetite of movie fans also kept a lot of attention.

But just as the end of the series (as long as it is not unfinished) will always arouse the desire to watch the movie, the name of the zombie trilogy will go by over time, and through the "New York", "I am a hero" above the level After all, the quality of the film has been recognized by many audiences, and even the later generations of "Resident Evil", which has a good performance, are under pressure by the zombie series launched by Firefly.

Of course, Firefly still occupies some of the investment share of "Resident Evil". In the strict sense, the two companies are jointly expanding the market and achieving win-win cooperation.

As for the quality of "I Am A Legend", Lehman just wanted to say that the guide is worthy of conception and is not practical. Although this guy has never written the script by himself, his literary skills are poor, but he has a personal grasp of the color palette and the beauty of the film. Understand, it's always in place.

Just as "300" highlights violence: full of passion and blood;

The use of light and shadow in "Watchmen" brings people into the spiritually lost Ukiyo-e in the 30s and 60s in the United States-raining cities, dirty streets, and a heavy atmosphere of the times from the cold and old cities. Desperate to pessimistic confusion and nihilism rise above it-the black and white light and shadow that surrounds the whole film are exactly what those who love it like;

In "I Am Legend", free from the battle between the first two "noisy" zombies and humans, the film suddenly became quiet, and the yellowishness of the evening became the main color of the drama, restless, crazy, The obsessive, leisurely, and even self-exile, empty image atmosphere completely continues the last human being as the core of the blur, which fits the theme very well.

In the editing room, watching the unshaven director who has been busy for two or three weeks and didn't go out much, Lehman didn't hesitate to praise, "The cut is great. This version will be the final version of the theater."

Zhadao smiled lightly, because here, he doesn’t have to worry about someone suddenly jumping out and picking out all kinds of "mistakes", and he doesn’t have to crazily compress the time for the huge amount of information-"I am a legend" will not encounter When it comes to this problem, Firefly is not Warner either.

Soon, Liam, who was instructed to put down his work, came here and contacted Lionsgate to set a schedule for the release of "I Am A Legend".

Jon Fellermei and the executives of the distribution department arrived with joy. After greeted Lehman familiarly, the focus of everyone's attention was still on the project itself.

In addition, "New York Tour" is more than 400 million, and "I Am a Hero" is 600 million. According to this trend, "I am a Legend" is possible with the subtle concept, quality and excellent quality, and the blessing of ending feelings. Break 7 to 8?

In short, Lionsgate, which is in urgent need to take care of the global market and has enough profit space to feed upstream and downstream channels, attaches great importance to the contact with Firefly, and is ready to invest the highest level of resources and energy to issue the project.

They also know that in this kind of cooperation, although Lionsgate’s distribution business is much better than in the past, it still relies on Firefly Pictures for masterpieces, and their status is not equal, because the most embarrassing point is their demand for Firefly Greater than the firefly's demand for Lionsgate, the waist really can't be hardened.

Leaving Lionsgate, the Big Five will not be shut out. It is nothing more than a higher commission rate...

"How about October?" Liam looked at Lionsgate—mainly reminding them that if the October schedule of "I Am Legend" is required, they can now move back the project that was originally planned to be released. Once teamed up, Firefly is the only thing that needs Lionsgate to guarantee the schedule resources.

"No problem, "New Moon" is scheduled for September 11, but the market is consuming very quickly, just in time "I am a Legend" can be connected." Lionsgate's distribution executives obviously also know how to focus on time and make it easier to build momentum. The reason, quickly responded.

Jon Fellermei smiled and nodded slightly, "This arrangement is good. It just so happens that the two films are more stylized genre films than mainstream commercial films. The film market in September and October shouldn't hit other films. A masterpiece that is too competitive and plays well and can completely dominate the rankings."

"Then it is so decided. After a while, we will invite the cinema representatives to come and see, and strive for the number of screens and schedules for the opening. As for overseas, we hope to coordinate as much as possible and unify the pace of the screening in multiple regions."

"We will."

Since "Twilight" successfully proved that it can reach female audiences with an incomprehensible market performance, and the results can also explode, theater operators in various overseas regions have not failed to see it, and even participated in it. Of course there is confidence, as long as they can spend their thoughts, they don't worry about not agreeing.

Most people are positive about making money.

......

The high-level of the studio simply delineated the direction, but the personnel of the various ministries and the heads of the state sites had to drive around with tasks in their cars.

Or ask the advertising company to submit a plan, or tell the agency in advance to vacate the actors’ schedule for promotion, or to compete for the best advertising space in each community, and even the network department of Blue Butterfly Pictures needs to take time Paving the way, awakening netizens’ impression of the zombie trilogy, and even finalizing the draft and sending Will Smith’s soft article, attracting his fans to gradually focus on "I Am A Legend".

Considering Will Smith’s strong influence in the black community, the strategy for this part of the market is also very important. After all, he was willing to spend so much money to invite him at the beginning. The industry knows what it is for, and since he decided to go. This route, with the help of his own appeal and affinity with the audience, certainly has the intention of breaking the upper limit and broadening the audience.The return is worth the investment.

But to be honest, Shi Huang's title is really easy to use. A spoof of Superman's Hancock can make the audience feel relatively positive about him. "I Am Legend" is for a serious man like Nefer The setting, and the emotional release is stronger, the part of the dog's death is not much less shocking than the "When happiness comes knocking" Ghana takes his son to sleep in the toilet. Wouldn't it be more satisfying for fans.

After all, in this final chapter that has been designed and paved for 5 years, when Will Smith took over the script, he himself had great confidence in the possibility of the project's success——

The film selection ability is quite good. He has bet on Michael Bay and many literary and artistic works in the drama. From this point of view, Tom and Cage are a bit worse than him.

In the past, the acting skills were not mature enough, and the situation of being ridiculed by the film critics has also changed a lot with their own progress, so everyone is looking forward to "I am a legend" to create a "legend"...