Hollywood legendary director

After the strong screening period of "Thor" passed, various new films began to weigh down.

In the last two weeks of July, the North American film accounted for 53 million U.S. dollars, less than one-third of the total score of the previous two weeks.

Then into August, in addition to taking the time to go to the "Inception" crew, Lehmann to explore the running-in progress of the main creators such as Nolan, Heath Ledger, etc., is to stay on Cameron's side and learn the new 3D shooting system. .

Even if "Thor" was called "Special Forces: The Rise of Cobra", known as "the last summer of 2009," with a box office of 56.2 million in the first weekend, it rushed to No. 8 on the weekly chart.

But don’t look at the opening box office of "Special Forces" that does not show a crushing trend of popular commercial movies. 56.02 million can only be ranked 7th in this year’s summer masterpiece, and the box office is not as good. Ramon’s psychological expectations, but the film quickly became "the second best-selling toy adaptation of film history" after the "Transformers" series after it landed on the big screen. The profit margin is still good.

If you compare the sales of movie versions such as "Barbie" and "American Girl", it turns out that male audiences are willing to pay for their childhood dreams.

More importantly, Paramount finally woke up. From the superstitious director and superstar cast of the cast, he seized the path of toy adaptation, quietly completed the change, and quickly became a Hollywood studio with the highest performance. In contrast, this year's Warner has frequently gone astray.

Suffice it to say that now, in the third week of the release of "Transformers 2: Comeback", when the film accumulates US$249 million in North America, Paramount is excited to say that they have sold over US$1 billion at the box office in the North American market. The market share is temporarily ranked first, and it is also the first film and television company to break the threshold first——

Headed by the top hero "Star Trek", "Transformers 2", "War Aliens" and spring comedies "Home of Stray Dogs" and "Looking for the Best Man", plus last year's "Rejuvenation" at the beginning of this year "additional points" "(The average score of the last three films is about 70 million), and it broke 1 billion in 203 days (not counting the distribution business, all films are produced), and its speed of grabbing money is enviable.

Let’s look at Warner Bros., the overlord who has been the number one in the past, but it was not until the "Half-Blood Prince" was so strong that it could touch the 1 billion level——

"He didn't like you so much", "Black Friday", "Back to 17" (three parts totaled about 232 million US dollars) in the spring file, and high hopes "Inkheart", "Terminator 2018" and "Watchman" "Zhe" is all trying to cheer up, and the three masterpieces add up to no one. If it weren't for "Classic Cars" to burst into cold, and the absolute trump card to turn the tide, it would be cold.

In this regard, it took 226 days for Warner to break through 1 billion, which is much slower than previous years, and the profit return is not high. It is not too small to compete for the first market share in 2009.

Looking back, in 1995, Disney relied on the strong North American box office of the animation business to break through 1 billion for the first time. This is a feat that is difficult to touch in the industry. Nowadays, the "1 billion club" has gradually become a "habit". It is closely related to the strategic policy of "high investment, high publicity, high box office, and serialization".It has become a production concept recognized by all filmmakers.

At the end of the summer, Firefly finally relied on "Thor", "Beauty Team", "Museum 2" plus the release of "The Hangover" at the end of August and a small-cost thriller film "The Ugly Truth" , In 243 days, the fourth place to break the 1 billion threshold in North America has gained a lot of attention-before that, Columbia also entered.

Among them, after the completion of "Thor", the total accumulated in North America was 294 million, and the global total was 487 million. Including the production cost of 150 million, and other expenditures and theater revenue sharing, Columbia could earn 45.9 million from the box office share account, which is expected offline. The profit is 34.3 million, and the total project operation income is roughly 80.2 million US dollars.

Investor Marvel can get 52.65 million from the box office, with an estimated offline profit of 188 million, image derivatives 247 million, more than 46 million brand peripherals, 8.2 million comics business, and project revenue of roughly 54185 million US dollars, which is 6000 higher than the US team. With more than ten thousand profits, the revenue level has made great progress.

......

One day in early September, when the crew of "Avatar" finished filming a day of filming, Lehman returned to the hotel but received several emails from Ryan.

In the past two months, he has focused on the development of films and channels, and some have ignored the development of the TV drama department. As a result, after seeing the revenue of the first three quarters today, he noticed that he has made a lot of achievements.

The first is the three carriages headed by "Breaking Bad", "Stranger Things" and "Hell's Kitchen". The reputation has become more prominent, the traffic has skyrocketed, and the advertising business has gained a lot, bringing the company a net profit of 260 million. .

But a closer look, under this growth, other parts of the series are getting more embarrassing.

In particular, both "Prison Break" and "The Walking Dead" are facing a serious decline in revenue and expenditure. Lehman opened IMDB and took a look at the latter. The latter was better, but the plot was criticized for nothing new. The audience can still watch it, and the ratings are still there. It is necessary to shoot, and the former does not have too many positive comments. Ryan directly suggested not to start and let it end.

In other words, after the sixth season of "Prison Break" was broadcast, there was really no room for profit, and the audience was annoyed and scolded.

After browsing, agreeing to cut "Prison Break" and reduce the resource investment of "The Walking Dead", Lehman couldn't help sighing, and then he gave birth to a sense of ease of the arrival of a new era. The old things are gone, and now the firefly pillars More.

Until the next day, Lehman continued to be an invisible man on the set, silently absorbing the experience of 3D shooting without hindering Cameron's directing methods.

After all, although this set of technology costs money to use, the effect is really good, and the more routine things presented on the screen can give the audience a movie-watching experience that is not a grade at all.

While studying so happily, Lyman received another call from Kevin Fitch.

This is not for the shooting of "Iron Man 2", nor for the sale of derivatives, nor for other matters involving the core interests of Marvel, but for the inexplicable reason why Warner jumped out to "break the porcelain" and asked Lehman how to respond , Or simply ignore it.

When he first heard this, Lehman was also a little confused. After all, he was not in the United States and didn't understand the trend of newspaper news. He didn't find it funny until he asked the whole story of the so-called "touching porcelain" incident.

It's funny, but this scene has to be played with Warner, because this is a very good topic of hype, and it doesn't need Marvel to pay anything, at most it is to spend some money on the page...