Hollywood legendary director

When it comes to popular culture, DC and Marvel, the old enemies, seem to be able to pinch up anywhere. Even in movies, the two sides have a sense of war of life and death. The fierce competition has made the battle between the two sides bigger and bigger. The original comics, ranging from large-screen movies to small-screen TV series, both fight against each other and are full of gunpowder.

To be honest, before "Reunion", you have to say how much Warner management attaches great importance to the current achievements of Marvel. You must pay attention to it, but if you say that it is too affected, you will underestimate them.

Yes, Lyman and Kevin did set sail with a broken ship, very powerful and incredible, but don’t forget that in 2009, the 9th place on the IP revenue list was "Harry Potter ", ranked second in all types of film and television creation, second only to the American national hegemon "Star Wars" (2009, the total value of the planet reached 45 billion U.S. dollars), and the revenue from their own project business Based on the fact that Weilai is rich, Warner can proudly say one thing: DC lost, Warner did not lose.

The workplace struggle is cruel, and Warner’s people don’t want to catch up.

We have also said before that the advent of the IP era represents the past sales superstars and has become a sales worldview, whether it is "Star Wars", "Lord of the Rings", "Harry Potter" or "Transformers", "X Wars" "The Police" and other works, it has its own set of world background logic, as long as the audience accepts it, it is like playing with the individual, and DC has repeatedly blocked the market, and the success rate is very embarrassing. Is it that you have been losing money, and you are comfortable with being scolded or fired for an ugly financial report?

It can be said that this "double-heartedness" of Warner can be seen in DC only as a sub-department of Warner.

In the case of limited energy and limited resources, the profit creation of holding the holding is an easy thinking for every professional manager. Since "Superman Returns" and "Catwoman" are not good, it is not just shelving it.

If it weren't for Columbia, Fox, and Marvel to make money in the comic market, Warner would not have repeatedly remembered that he was actually holding DC in his hand.

Although this kind of "passiveness", waiting for the opponent to make a move before making a move, it looks like Warner is stupid in the eyes of fans, but is Warner really stupid?In 2009, when their fleeting years were not smooth, their film and television profits were still ranked fourth among all studios. It can be seen that their internal project review was no problem, but it was only in the execution stage, because of this and other reasons, it was too far from expectations.

No, the popularity of "Re-Lian" has ignited a raging fire at the box office, derivatives, and image authorization. The value that can be seen by the naked eye has skyrocketed. Many people in the industry have felt that the comic market is undergoing an unprecedented change.

Why?

The results are too good, the popularity is really outrageous.

No one would think that Batman, as a veteran, well-loved national character, and with an excellent reputation bonus, was easily rubbed by a group of second- and third-tier heroes in the same period of the box office market.

Easy to rub.

Isn't this what's changing?

If the box office is roughly the same, and you can sit back and relax, then after "Reunion" tells everyone with facts that even without the accumulation of national-level popularity, it can create a national-level market sensation.

Just like a long time ago, everyone would carefully select a superstar to act as the box office for the A-class masterpiece, but then everyone found that as long as the worldview is sold well, they can directly create superstars and feed back the IP market. Now, there is no need to chase the hot IP, just operate If it is good, IP will be hot.

Lehman and Kevin used a simple and rude three-stage movie to set off a sentence: Marvel, after losing the appearance of Spider-Man and Fantastic Four, can still erect a wider and more luxurious facade.

And this kind of operation mode of turning waste into treasure is a bit murderous before Warner.

In fact, when "Reunion" came out, in addition to the carnival of movie fans, DC fans complained about Warner's ineffectiveness.

No studio wants to get such a negative voice.

To put it more bluntly, the previous era of little trouble has passed, and the debut of "Reunion" is a nuclear bomb of Marvel, which has been thrown into the comic industry.

Prior to this, Marvel had begun to take shape and was admirable, but suddenly everyone realized that admiration is not enough, you are going to be against the sky.

In the past three years, Marvel seems to have completed the leap from a broken ship to a ship to a strategic-level force destroyer. In the eyes of many people, this destroyer still has room for growth, which is terrible.

For a time, that is, nearly 400 million in the first week of "Reunion", many analysis articles appeared when the extraordinary schedule dominance was revealed. Many industry insiders lament that when the movie can still be played like this, Marvel's routine is also exceptionally clear.

4 characters, net-like narrative, intertwined with each other through "Iron Man", "Invincible Hulk", "Beauty Team", and "Thor", which seem to be parallel, but they can also exchange episodes.

There is no shortage of smart people in the film industry. Before, everyone thought that Marvel likes to play with flowers. What kind of egg foreshadowing is the leftover of many series, but it is really waiting for "Reunion" to appear, its clue gameplay is really Different.

The novelty of Marvel's operations has surprised countless people, and the huge pressure indirectly gathered has inevitably made Warner anxious.

Again, Marvel and DC are old enemies. As long as either party is successful, it is an oppression of the other, but Warner is used to making decisions during oppression, and this time is no exception.

Even though they held several meetings after the premiere of "Reunion", watching the box office in the first week, Warner CEO Kevin Tsujihara became more angry the more he looked at the market performance.

He knew that if he could not respond adequately in the near term, the board of directors would definitely criticize his work, and if the criticism accumulates, he would be able to get out.

It's very simple. Anyone who sees the gap between Marvel and DC in the film business will think so.

Ever since, including Kevin, the six core figures of Warner Bros. arrived at the company early in the morning. They sat in the meeting room without drinking a cup of hot coffee.

The meeting room at 8 o'clock in the morning was very solemn. Six people were sitting on the large conference table. Everyone had a detailed "Reunion" screening data, market feedback analysis and a plan.

Of course, what is the score of "Reunion" and how high the box office will be. The data provided by various forecasting agencies are available. Many people hold cigarettes and smoke while watching, and the mood is lingering on the top of their heads. Like the smoke, full of boredom.

Especially, why Marvel can do things like this, this is what they think.