Hollywood legendary director

"Let's talk about it, how do we shoot this kind of thing."

At the conference table.

When Warner Pictures helmsman Kevin Tsujihara, who was in a suit and leather shoes with bloodshot eyes, said these words, no matter how calm the tone was, it made the already solemn atmosphere even more shocking.

The pressure brought by "Re-Lian" is like a mountain. If you don't push the people in front of you, you will crush him. "Do you know what the directors say? Do you know how outside fans think of us? Look at what the media said: Marvel is the manga company that is on the right path. DC is just taking its roots, and now you can’t even eat it, because "Reunion" will become the most popular comics film. Hehe, compared to them, the only "Batman" we can get a hand at was made with the help of Firefly."

The 46-year-old Kevin shook his head with some head-up lines. "I'm disappointed. Really, it is also a comic adaptation based on accumulated knowledge. How can we not find a suitable direction for development? Huh? Are we short of audiences? Are there any market channels? There is no shortage of them, so why can't we shoot "Reunion"?"

Without comparison, there is no harm.

If it’s still the "small fights" like "American Team" and "Thor", Warner can of course also use "Harry Potter" and other projects to have more development value, but now it is clear that Marvel has set off The movie-watching frenzy can be more turbulent, no matter what, there is no reason...

Kevin knocked on the table, looked at DC's Chief Cultural Officer (CCO) Jon Berg with a black face, and said: "Jon, you are familiar with this aspect, you come first."

Jon Berg looked sad and obviously had some opinions, "Marvel's market positioning has always been exactly the same as DC. From the 1940s to the present, any one who took a step first can take a huge lead, even later. To imitate, it needs some freshness, otherwise it is difficult for the audience to buy it. To sum it up, the first person to eat crabs has already appeared, and the greatest benefit has been taken into the purse by the pioneers.

They have now made what we have, and they have done much better than we have to get market recognition. In this case, even if we learn a similar network narrative model, even if we make our work on the path of repetition , To find alternatives, even if we have no problems with the execution of the shooting, in a very smooth situation and the company has given great resource tilt, it will take more than half a year to be able to produce, but more than half a year later , Who knows how the situation will change?"

Everyone nodded involuntarily.

Yeah, time.

The wind direction in Hollywood has become very fast. After the filming of "Cut Throat", Carlock never thought that the pirate theme would be abandoned by the market; the fiasco of "Ink Heart" also made Warner taste the bitter fruit of the change in wind direction.

Jon Berg is undoubtedly very pertinent. In the field of production, there is no shortage of surprises and the advantages of first movers.

Is the idea of ​​chasing wrong?No.

But you can’t help but think about what you should do to make up for the gap if you start to make a determination, if you can’t catch up or the audience won’t buy it, and you feel too imitated and can’t get the results of others.

Kevin Tsujiwara smacked his lips, thought blankly for a while, and said, "Don't think about it before you try it. I just want to know what actual project plans you DC have after watching "Reunion"?"

"This must be true. Marvel’s character creation is too similar to ours. They have the Avengers, we have the Justice League, the Green Lantern Corps, the Justice Society of America, the Teen Titans, the Dark Justice League, the Suicide Squad, and the Super If the concept of superhero teams such as the hero army is sorted out on the basis of event conflicts, identity crisis, final crisis, DC Million, there are many materials for adaptation, but the question is, how should we choose?"

Jon Berg lowered his head and reminded softly: "Nolan's Batman is too independent, and our Superman linkage failed again. How these two characters will be involved, and there is a lot of space..."

Embarrassing...

No one thought that the first stage of the network narrative was to determine the character connection. Warner was not very friendly at this time. To be honest, the failure of "Superman Returns" really made Warner miss a favorable beginning of the universe.

Moreover, in order to reduce the negative impact of failure, Superman has been hidden by the snow. If he is thrown out so soon, can the audience be willing to accept it?Can you guarantee that the audience has no idea?These are all problems.

"Joson, what do you say?" Kevin waved his hand and looked at the production executive Jon Campbell.

"The restart of the Batman trilogy has been finalized, and it will be introduced after the filming." Jonson meant very clearly, "I think Jon is right. Marvel can do this and win the market. We don’t If you do it, you can succeed. Instead of taking the unknown market risk, it is better to shoot the third part first. At least it has the foundation of the first two parts, and first raises the value of Batman to a higher level. The advantage is that even if you redefine it, Its value foundation is still there. In addition, if we want to learn about operations, we can first release news to stabilize users. That is to say, we have decided to use Superman and Batman as the core to operate a hero team that belongs exclusively to DC. Can’t avoid it, I tend to stand up Superman even if I fail again."

Kevin nodded: "A feasible way, is there any more?"

"I can only think of so much for the time being."

"What about you?" Kevin looked at the others.

"I also feel that rashly changing the development model is not what we are good at." Some people questioned.

There are pros and cons to any production model. If you have to say that linear narration is not good, it is also nonsense. There are so many successful linear cases in Hollywood-a long story is structured with multiple closely related movies. It is called linear, a bit more popular, and three. A series of films formed by the song.

This person said: "If there is a problem with the pavement, the pressure on the entire follow-up development will only be greater. The risk aversion ability of this model is too low. It is simply a game that must be carried out at the table. Gamble."

"But we don't catch up quickly, and wait for the audience to develop the inertia of watching movies, then the comic film market, what else is DC?"

"I just don't think we have any similar development experience... well, I reserve my objection." Finally, some of the core executives withdrew.

The gong is yours, and I don't memorize it when I pass it. It's very straightforward.

Hearing this, Kevin’s eyebrows were almost twisted, but there is no way. These people’s positions are not determined by him alone. He just gritted his teeth and said: "Let’s do it, come up with a specific development plan as soon as possible. Submit it to the audit committee, we need to act as soon as possible."-Rather than just wait and die, it is better to fight for it.