Losing Money to Be a Tycoon

Pei Qian's brain is running fast, and the professional knowledge about game design that he learned before comes in handy at this time.

The secret of making money in krypton gold games is to first use the game itself to trick players into the game for free, so that the players form stickiness to the game, and then slowly use some means to force the liver and krypton, so that the rich can hold a money market , Those who don't have the money will turn the game into a cash cow.

All krypton gold games basically cannot escape this core: players want to get a complete and best gaming experience, either by spending time, or paying, or both.

Therefore, for krypton gold games, all players cannot be generally classified into the same type.

Krypton gold has krypton gold gameplay, and non-krypton gold gameplay is not krypton gold. Those local tyrants who spend tens of thousands of tens of thousands of dollars want to krypton through the ceiling of the game, and those middle-level players who are careful and only charge a few hundred yuan, And those pure free players who don’t charge me a penny no matter how you tempt me, they are never the same game group.

Therefore, for game manufacturers, they must be regarded as three types of people, and they have to formulate different strategies.

The secret of making money in Krypton games is to let free players run with relative comfort, induce middle-level players to spend as much money as possible, and let local players feel a sense of accomplishment.

There are a lot of time-consuming gameplays in the game. To a certain extent, free players can get some tokens as long as they spend enough time, or even get relatively rich returns, even if they don’t charge up money. Can persist with his strong liver.

Of course, what comes from the liver of free players will never be more fragrant than what comes from local tyrants, otherwise the game will become the world of the studio.

If these free players are able to produce results, they will feel that the game is more conscientious, and then they will continue to play, whether they be friends with local tyrants in the game, or be beaten by local tyrants as sandbags, in short, they all become local tyrants. Game experience.

For middle-level players, the game company knows that these people have oil and water, but they don't have much oil and water, and their consumption is relatively rational.This group of people are often combined with liver and krypton. Some gameplays are more cost-effective, then liver; krypton is more cost-effective, then krypton.

Therefore, the game company will regularly carry out discounts and promotions. The local tyrants originally bought good things at the original price and set up a gift package discount or lottery to encourage these middle-level players to continue to consume.

Although it is a middle-level player, each person spends tens or 100 yuan a month, which is also an income that cannot be ignored for the game company.

Finally, there are local tyrants. Although these people account for less than 1% of the player group, they dominate the game company's revenue.It is the mission of most game companies to serve local players well.

To satisfy the local tyrants, the depth of the game must be deep enough. If the local tyrants smash through tens of thousands of dollars, the local tyrants will soon lose interest.

Game companies will continue to introduce better characters, weapons and equipment, and continue to upgrade the products they spend money on.

The eliminated equipment can be sold to middle-level players at a discount.

If local tyrants want to remain the strongest, they must continue to spend money.

But fortunately, the local tyrants are very rich, and they are often not bad for the money.Most tyrants who are willing to spend tens of thousands of dollars on games don't mind spending tens of thousands of dollars.

As a result, the entire game has formed a perfect closed loop. Free players, mid-level players and local tyrant players have their own ways of playing, and they can all get their own fun from the game.

Game dealers can continue to take money from everyone, and everyone is happy.

Those krypton gold games that make money and make money are basically such a routine.

If you want to make less money, you have to jump out of this routine.

Of course, "Ghost General" can be regarded as jumping out of this routine, but it is a bit overkill and embarked on another evil path.

"Ghost" has only one threshold consumption and lifetime card to purchase the game, which is actually equivalent to turning the mobile game of krypton gold card drawing into a buyout system.

The buyout system itself is nothing unusual, but in a crowd of mobile games that push the liver and krypton, it seems very maverick, so it stands out.

The reason is that "Ghost" does not actually distinguish these three different types of players very well, and proposes a solution that is particularly friendly to most player groups. It is too cost-effective, so it was reached. The effect of "small profits but quick turnover".

Of course, the key lies in the limitations of the system.

Pei Qian cannot directly set the game as "completely free", but to make it theoretically profitable, so if there is no in-app purchase, the threshold of the buyout system must be set higher; if there is no threshold, free entry, The pit of in-app purchase has to be deeper.

This undoubtedly greatly increases the difficulty of losing money.

Pei Qian felt that in order to avoid the tragedy of "Ghost General" from happening again, we must pay attention to two points this time.

First of all, you can't set a buyout threshold. If you say that it is free, it must be really free, so that ordinary players can play all the content without spending a penny.In this way, all those who are able to prostitute are prostitutes, and there is no such thing as "small profits but quick turnover".

Secondly, while the pit of in-app purchases is relatively deep, as much as possible to eliminate players' desire to consume.

The reason why other games like to do lottery is actually using the randomness of lottery to deceive players, allowing players to pay more than their actual value for some rare heroes and rare items.

To curb the consumer desire of players, the lottery system also has to do an article.

Pei Qian quickly got an idea and said to Chang You: "The in-app purchase of "Fitness Fight" is both a shopping mall and a lottery."

"All products are clearly marked in the mall. At the same time, the corresponding probability is determined according to the rarity in the lottery system, allowing players to choose freely."

"The price/performance ratio of the lottery is about 0.8, which means that players spend 100 yuan to draw, and on average they can only get about 80 yuan."

"Of course, for some European emperors, it certainly does not meet this expectation."

"While the player recharges to win the token draw, the background will record the amount of each recharge of the player, the result of the draw, and the total value of these prizes. Every day from 0 to 24:00 is a cycle. If the player is interested in the draw in this cycle If you are not satisfied with the result, you can apply for a refund directly through the refund button, and the system will automatically deduct the prize and refund, but the price is that the player will not be able to recharge any more for the next three days."

"In addition, all the props in the game can be obtained with game tokens."

"The way to get game tokens is to exercise every day, and the calories consumed is the number of tokens. The more calories you consume every day, the more tokens you get."

"These tokens can be exchanged for all items in the game at will, but they cannot be used for lottery draws."

Pei Qian's design is all about suppressing the players' desire to consume as much as possible.

According to the requirements of the system, the consumption mode of the game must match the input of the game.To put it simply, Pei Qian cannot directly make this game completely free, and must have moderate in-app purchases.If there is no in-app purchase, then a higher buyout price must be set.

Pei Qian has already tasted the bitter fruit of krypton gold game buyout fees during the period of "Ghost General".

Therefore, Pei Qian wants to give players enough persuasion on the premise that the pool of internal purchase charges is deep enough!

Relatively speaking, the mall is definitely more cost-effective than the lottery.

The reason why many krypton gold games put all the rare characters and props in the lottery is because the lottery is a bottomless pit. When the probability of shipment is relatively low, the value paid by the local tyrants to obtain a specific role has actually far exceeded Its actual value.

Of course, many game companies will make the lottery look very worthwhile. If the actual value of the items drawn by the lottery is more than the direct purchase, the problem is that the lottery will add a lot of garbage items that are actually useless, so the players still suffer.

Pei Qian's routine is to add a lottery system to increase the theoretical consumption limit of the game, and then the game can be set for free.But this lottery system is completely different from the lottery systems of other games, and it is an absolutely uneconomical lottery system.

The cost-effectiveness of this lottery system is very low, and players will be shown the items and value drawn.The key is that if players feel dissatisfied, they can go back, refund, and give players a cooling-off period. They can’t recharge within three days.

In this way, everyone is not interested in the lottery, and the local tyrants will only spend a few hundred dollars on the items they are interested in; even if the middle-level players spend money on the lottery, they will not regret it unless they are satisfied. Refunds are available at any time, so it doesn’t cost much; not to mention the free players, they must be always the liver, and use the calorie-consuming way to buy items, and absolutely will not spend a price.

None of the three player groups will spend a lot of money, how perfect!

Pei Qian admired himself a little bit, it was a genius plan!

Chang You nodded frequently while taking notes carefully.

He doesn't particularly understand these doorways of the krypton gold game, but seeing President Pei's strategizing and everything under control, he obviously has to trust President Pei unconditionally.

Anyway, no matter how complicated the system is designed by President Pei, it will definitely succeed, just shout 666 on the side!

After deciding on the charging mode of the game, Pei Qian looked at Meng Chang who was still exercising: "How about the publicity plan? Is it a bit eye-catching?"

Meng Chang got down from the smart fitness clothes rack, with fine beads of sweat oozing out on his forehead: "There is a little eyebrow!"

He dare not say that he has no eyebrows, what if Mr. Pei let him continue practicing after saying it?

I feel that Mr. Pei has done this kind of "extorting a confession by torture."

"Okay, let's get here today, and finish work!" Pei Qian was satisfied and left with Meng Chang.