Reborn multinational giant

The first part of the discussion about the operation of overseas games in steam China and the Chinese market soon ended.

Many major guests, including Fang Zhe, G Fat, and leaders of relevant Chinese departments, all took turns to speak on stage or sat on stage to discuss many issues concerning overseas game operations in China.

After this part of the content is over, the representatives of overseas game manufacturers in the audience have taken a reassurance in their hearts. Many of them want to rush back to China now, report to their superiors or the company, and establish cooperation with steam China as soon as possible. Or entering the Chinese market.

After all, this is a market of 1.3 billion people. Even if everyone spends only one dollar in games, it is also 1.3 billion yuan.Many representatives of overseas manufacturers have come up with the nonsensical ideas that many people once had!

The content of the next conference is another important part of this conference, and it is also a key word "original game" that highlights the theme of this conference!

When the host Huang Zheng published an "Proposal for Resolutely Protecting the Legal Rights and Interests of Original Games" on Huizhong and Steam China, many representatives of Chinese game manufacturers including Lu Xiaojun and Tang Dynasty Our faces twitched twice involuntarily.

"Huizhong is clearly working against Tencent!"

"This President Fang is really petty!"

"Tencent issued a proposal a few days ago, and Huizhong also issued a proposal today. The two of them played really lively!"

At this time, many representatives of Chinese game manufacturers have these ideas in their hearts. They all understand that this proposal, and even this conference, has a great purpose to fight Tencent and give Tencent eye drops. To go.

However, the representatives of domestic game manufacturers are also curious and do not understand. Are Fang Zonghe and Huizhong really inexperienced and chasing after the word "plagiarism"?

Not to mention that today is different. Half a month ago, the storm of public opinion on plagiarism on the Internet has dissipated more than half. Simply speaking, the psychology and acceptance of netizens at this time may not be as enthusiastic or even crooked as before.

What's more, now Huizhong is not an absolutely "just" opinion leader because of the previous turmoil in Steam China. If Huizhong wants to play the "plagiarism" card again, it is indeed a bit of a price drop and a double effort or even a counterproductive effect. .

The representatives of Chinese game manufacturers in the audience have all become melon-eaters and gossip onlookers. They want to see what Fang Zonghe and Huizhong intend to do. The representatives of other overseas game manufacturers are more concerned about the current topic. It was not that interest, until they heard from the translator that Huizhong, Steam China, and relevant Chinese departments would help overseas manufacturers operating games in China to fight against pirated games, and their hearts were not small. !

You know, in the Chinese market, overseas manufacturers are the most troublesome. In addition to localization and market environment, there is also a big problem, which is the extremely rampant pirated games in the Chinese market!

Take, for example, the very famous Need For Speed ​​series of games in China. It has at least millions of gamers in China. However, among them, the number of gamers purchased and downloaded from legal channels may add up to tens of thousands.

In the end, the money that can really reach the hands of overseas game developers is almost negligible. This is also one of the important reasons why many overseas game manufacturers have clearly felt that the Chinese market should be very large, but they hardly make money.

Now Huizhong is issuing this kind of proposal at this kind of conference where global industry representatives gather, and there are relevant Chinese departments behind it. It is conceivable that the content of this proposal is not just talk, but It represents the most sincere attitude and execution determination of Huizhong and steam China!

Next, representatives of several overseas manufacturers who have already operated games on Steam China came to the stage to talk about their past experience of cooperating with Steam China and how Huizhong and Steam China officials helped them expand their operations in the Chinese market and how to help They fight piracy and make money!

In addition to representatives of overseas manufacturers, there are also a few representatives of Chinese game manufacturers that they did not expect but are reasonable, Chinese game manufacturer representatives!

When the speaker on the stage stated that he was Zhang Nan, the president of Wingfeng Network, many representatives of Chinese game manufacturers who hadn't listened to the lecture carefully before looked at Zhang Nan on the stage curiously.

To say that one of the hottest games in China during this period, a board game called "Three Kingdoms" is definitely on the list.

"Three Kingdoms" is a board game that started to become popular in China in 2008. It is said that it was originally designed and produced by students of Communication University of China. Since the game became popular offline, it was quickly bought by game companies. Copyright, developed the online version of "Three Kingdoms", and the company that developed and published this game is the Bianfeng Network in front of us.

Bianfeng Network is also one of the established game companies in China. In addition to the hot "Three Kingdoms", their family also has another very famous product called Haofang Battle Platform, which is also the largest domestic game battle before Steam China was established. One of the platforms.

It’s just that the Haofang platform has fallen behind too much in terms of product content and product experience because of its premature birth. It is a dozen grades behind the online game service provided by Steam China. Even so, it is said that Wingfeng Network and Huizhong should also It is a competitive relationship. I don’t want Huizhong to invite Wingfeng Network today, and Zhang Nan, the president of Bianfeng Network, is one of the keynote speakers.

However, when Zhang Nan spoke for a while, the representatives of the Chinese manufacturers in the audience understood why Huizhong and Wingfeng Network did not agree with them as expected.

It turned out that the hot game "Three Kingdoms" released by Bianfeng Network will soon be launched on the steam Chinese platform, and Huizhong will establish cooperation with Bianfeng Network to launch the mobile game version of "Three Kingdoms" as soon as possible. At the same time, Huizhong will also work hard with Bianfeng Network. Eliminate some variants and pirated games of Three Kingdoms that are currently flooding the Chinese market, and resolutely protect the original copyright of "Three Kingdoms" of Bianfeng Network!

The login of "Three Kingdoms" to steam China and the cooperation between Huizhong and Bianfeng Network have caused much discussion among the Chinese manufacturers in the audience.

In the past, almost all the games on Steam China were overseas games such as the Chinese version of the steam overseas platform, and the domestic games were very few. Now Huizhong obviously wants to strengthen the proportion of domestic games on Steam China, which makes all the players present. The representatives of Chinese manufacturers all guessed in their hearts, Huizhong, what is this going to do?

Without waiting for the representatives of the Chinese manufacturers in the audience to think carefully, after Zhang Nan went down, the big boss Fang Zhe took the stage personally. However, the last time he appeared on the stage was mainly for overseas manufacturer representatives to clarify their confusion, this time the goal has become The representatives of domestic manufacturers, so Fang Zhe’s speech was changed back to Chinese.