Reborn multinational giant

The full audience nodded, making Mr. Lei more confident in his heart. He believed that the emergence of Huami mobile phones would not only change the market pattern of the high-end mobile phone industry, but also change the development thinking and direction of the entire mobile phone industry.

"So, just now, I heard an audience in the audience scolded, what kind of broken service can sell for 2000 yuan, I want to talk about these services!"

Mr. Lei returned the original words of the audience just now, and he made the audience who called the scolding a little ashamed. Since his iPhone was automatically turned off in the open N times last winter, he wanted to curse someone alive. Now listening to Mr. Lei, if Xiaomi can solve these problems, let alone 8888, even if it is 10,000 yuan, he will not hesitate... consider it!

"Now, let me introduce these services in detail.

First, all users who purchase the standard version of Huami mobile phone, as long as the mobile phone has no traces of man-made damage, free replacement within half a year, free replacement within one year for the elite version, and free replacement within two years for the exclusive version. I can change it once!"

Wow!Mr. Lei only mentioned the first service, which caused an uproar among the audience!

"Oh my god! I heard you right, the standard version is replaced for half a year, and the premium version is replaced for 2 years. It's true!"

"My Nima, the replacement in half a year is too exaggerated. Now there are not many companies that can do the replacement in 7 days and half a month. Huami actually replaces it in half a year!"

The replacement time limit proposed by Mr. Lei shocked all the audience present. Nowadays, even the conscientious merchants are only limited to replacement within one month at most, and Huami, starting in half a year, can be as long as the exclusive version. Two years, doesn't it mean that I bought a Huami mobile phone premium version, after two years, I can get a new one?

The noise, shock, suspicion, unbelief, all kinds of thoughts permeated the audience, and the media reporters of various media were working hard and rushing to contact their editors to release real-time news. They believed that only Huami mobile phones Replacing this one within two years is enough to detonate public opinion on the Internet and cause a big earthquake in the entire mobile phone industry.

Seeing the crowd discussing in the audience and the noisy audience, Mr. Lei smiled even more. He looked at Fang Zhe in the front row of the auditorium. The two looked at each other and the corners of their mouths rose involuntarily.

“It’s harder to sell an 8,000 yuan mobile phone that can be replaced within two years or two 4,000 yuan mobile phones to the same user?” Fang Zhe’s simple question at first made Mr. Lei and Xiaomi executives agree with Huami The maximum replacement time limit of two years.

Under the same configuration, a mobile phone of 4000 yuan, a mobile phone of 8000 yuan and two mobile phones of 4000 yuan, sold to the same user, their selling difficulty increases sequentially.

Because at the same time, most users just need a mobile phone, so he would rather buy a mobile phone with a two-year replacement cost of 8,000 yuan than two mobile phones that cost 4,000 yuan at the same time.

On the surface, it seems that Huami sells phones for 8,000 yuan, but in fact it locks users to buy two Huami phones for 4,000 yuan for two consecutive times. Two years later, even if users who change phones want to pursue better configurations, Huami can also use various value-added services to lock users in at a small cost, avoiding the loss of users when changing phones and buying other brand phones.

President Lei raised his hand and pressed it. When the audience was quiet again, he slowly said: "I know that many audiences may be shocked and doubtful. I don't believe how we were so stupid to launch a two-year replacement service.

You know, most smartphones have been used for 2 years, and they are basically stuck. The design life of our Huami mobile phone is 5 years. The actual service life is probably within 3-5 years. Of course, it may be well maintained. It will take longer.

The reason why we introduced such a replacement condition is that we hope that you don’t have any worries about using our Huami phones. You can use them as you want. If they don’t work well, you can come to us for replacement. Give you a brand new phone!

In addition to the industry's first replacement time of up to two years, our warranty time has also been extended accordingly.

The standard version has a two-year warranty. Other mobile phone brands are basically guaranteed for one year. The elite version has a 3-year warranty. The premium version has a 5-year warranty. That is to say, you buy a Huami from now. Exclusive version of mobile phone, within 2 years, you can change to a new phone at any time, within 5 years, we will help you solve any problems with your phone!"

Pop, pop, pop!Unprecedented enthusiastic applause rang out from the audience, and the audience felt that no matter what the real experience of the Huami phone is, at least this warranty replacement service is simply the conscience of the industry!And this is the first service worth 2,000 yuan in Mr. Lei's mouth!

Next, everything that Mr. Lei said later made the audience thoroughly understand. For these services that Mr. Lei said, 2000 yuan is really not expensive!

"The second service we launched is the Xiaomi membership system specially formulated for Huami phones.

All users who purchase Huami phones, no matter which version they buy, will automatically become Xiaomi's VIP members. The standard version corresponds to Xiaomi junior members, and the elite version and exclusive version correspond to intermediate and senior members respectively.

For these three membership levels, that is, three different mobile phone versions, we have launched different levels of membership services and related benefits.

First, we have launched a dedicated 7*24-hour member customer service for all levels of members. Compared with ordinary customer service, the staff of member customer service are the elites in customer service, whether it is professional quality or communication ability. , They are better than ordinary customer service.

No matter you have any questions about Huami phones or Xiaomi products and services, you can directly call the member customer service hotline. After you purchase a Huami phone, there will be a Xiaomi member customer service hotline by default in the address book.

The second point is that all users who purchase Huami phones and become Xiaomi members will enjoy a certain discount if they purchase any Xiaomi products in the future. Junior members, that is, Huami users who purchase the standard version, can enjoy a 9% discount for 3 times a year Discounts. Intermediate members can enjoy a 5% discount for 4 times a year, and senior members can enjoy a 10% discount for 5 times a year.

The third point is also a very important point. We cooperate with Youku, Tudou, Ele.me, Didi and many other Internet companies to launch different discount payment and rebate offers for members of different levels.

For example, are you hungry? Any Xiaomi junior member who orders a meal on Ele.me will get a 9.8% discount on the platform discount price. Intermediate members are 5% off, and senior members are 10% off. Originally, you wanted 20 yuan to order a meal and paid via WeChat with a Huami mobile phone. It only costs 18 yuan. Of course, different levels of membership have different upper limit of the discount limit.

The fourth point is that we cooperate with Alipay. Anyone who purchases a Huami phone with a Sesame credit of 700 points or more can get the opportunity of half-year interest-free instalment. Users with a Sesame credit of 750 points or more can get one-year interest-free installment Opportunity.

The fifth point is also based on Sesame Credit Points. Xiaomi members of different levels can make a call first and then recharge, ensuring that your phone will never be downtime.

The maximum arrears for junior members can reach 4888 yuan, the maximum for intermediate members is 6888 yuan, and the maximum arrears for senior members is 8888 yuan, which is the same as the price of mobile phones. We set such high arrears for Huami users. The quota is because we believe that every Huami user is trustworthy.

Sixth point, for Huami users who have overseas travel and global travel needs, we..."

The terms of service were narrated one by one by Mr. Lei, and the audience in the audience held their breath and listened carefully.

Replacement warranty, member customer service, product discounts, interest-free installments, thousands of arrears, convenient overseas travel traffic and telephone bills, and even small gifts for the holidays and various items listed in the terms of service, but Mr. Lei The services that have not been mentioned have made it clear to all viewers on site and watching the live broadcast that for these services, 2,000 yuan is really not expensive!