The King of Advertising

Shengwei Beer is one of the top ten global beer brands originating from Germany and one of the three best-selling foreign beer brands in China.

Qiu Xu was still quite surprised when he received a call from the other party's senior management.

In particular, the other party admitted that he hired relevant personnel to investigate the marketing and promotion activities of Berger Beer in Binhai.

In this case, Qiu Xu agreed to the other party's invitation to meet.

Just after five o'clock in the afternoon, Qiu Xu, who was preparing to take a taxi, received a call from Lin Zi on the way to meet Luo'an.

"Qiu Zi, Qiu Zi, guess what Master Jiang has to say about my bartending skills?"

Hearing Lin Zi's voice on the mobile phone was full of triumph and ostentation, Qiu Xu smiled casually and said, "What else can it be? It's nothing more than young and promising, spiritual, promising, and the future can be expected!"

Just after Qiu Xu said this, Lin Zi's exaggerated astonished voice came, "Oh, Master Jiang really said that."

"Could it be that the so-called superiors have similar views?"

Qiu Xu rolled his eyelids and said, "Don't be fooling around. Have you gained anything from this meeting with Master Jiang?"

"It's more than a gain, it's a big gain!"

Lin Zi's voice became more formal, "Master Jiang not only commented on the five best cocktails I made, but also pointed out the improvement plan and demonstrated it personally!"

He exclaimed: "The master is the master, and the wine blended by Master Jiang is richer than mine, and the aftertaste is longer!"

Lin Zi said excitedly: "Qiu Zi, Master Jiang also said, let me find him once a week!"

Qiu Xu said lightly and said sincerely happily: "This shows that Master Jiang has approved your bartending skills and thinks you are a talent for creation."

"Lin Zi, seize this opportunity!"

"Qiu Zi, I will cherish this once-in-a-lifetime opportunity!"

Lin Zi made a statement, and then hesitated on the phone: "Qiu Zi, Lin Xi is such a good girl, don't let me down."

Qiu Xu asked with some confusion: "It's rare that you care about my relationship with Lin Xi so much, but what did Master Jiang say?"

"Master Jiang didn't say anything specifically!"

Lin Zi said embarrassedly: "It's just that during the nearly two hours with Master Jiang, I have been discussing you for almost an hour."

He vowed to say: "Qiu Zi, don't worry, what is our relationship, I am sure it is all your kind words, and it will almost blow you to the sky."

"It's just that this also shows that Master Jiang really cares about Lin Xi, then pays attention to you, and then takes care of me!"

"Qiu Zi, for the sake of my bartending study, you must be kind to Lin Xi..."

"Go away, you guy who sells friends for glory!"

Qiu Xu hung up the phone and shook his head funny...

Walking into the meeting place agreed with Luo'an, Tianfuju, Qiu Xu realized that it turned out to be a hot pot restaurant.

In a private room on the second floor, Qiu Xu met Comrade Luo An who had come a step earlier.

He is as strong as a bear.

He is at least 1.95 meters tall, has a big waist and a bulging belly, and his face has a carefully trimmed beard. The gray hairs on his arms are as luxuriant as weeds in the field.

Qiu Xu estimated that his body hair was a natural anti-mosquito layer, and mosquitoes could not get out of their mouths.

When the two met, Luo An proactively stretched out his hand and said, "Mr. Qiu Xu, welcome you! And..."

He solemnly said: "On behalf of Siegwei Beer, I would like to thank you!"

Seeing what the other party said solemnly, Qiu Xu immediately understood and said tentatively: "Subway handrail advertisement?"

Luo An chuckled and said, "Yes! We have already promoted this form of advertising on subways in eleven countries, and the feedback data shows that the effect is quite good."

"Mr. Qiu Xu, I admire your talent in advertising very much!"

"Thank you for your approval!"

Qiu Xu said politely, letting go of the other party's hand, and asked bluntly with a light smile: "Mr. Luo An, are we talking about cooperation in advertising at this meeting?"

Luo An laughed, did not answer directly, and made a please gesture, "Mr. Qiu Xu, please sit down! Let's talk while eating."

After the two of them were seated separately, Luo An asked politely: "Mr. Qiu Xu, can you eat spicy food?"

Qiu Xu shook his head and said, "For hot pot from Tianfu, the most I can accept is slightly spicy!"

"Then come to Mandarin Duck Pot..."

While ordering food on the tablet, Luo An introduced: "I have been in China for ten years, and the Chinese culture and food have attracted me deeply."

He stretched out his furry fingers, pointed at the dining table, and said, “The combination of the two is the wine table culture! I also like to talk to important customers while eating.”

"I found that in the talks under such circumstances, both parties can put aside unnecessary temptations in the shortest time and go directly to substantive discussions!"

Luo An handed the tablet to Qiu Xu, bent down and put two boxes of Bergerti on the dining table, and said with a chuckle: "Hot pot and beer are the best match."

Qiu Xu ordered a few dishes he liked and asked, "Mr. Luoan prefers to drink Berger?"

Luo An nodded and smiled: "Borger is the wine in my hometown. It has a history of more than 150 years. The first beer I drink in my life is it."

He tore open the package, took out two bottles of beer, opened it, and handed Qiu Xu a bottle. He raised his neck and poured half a bottle.

"Still the original taste!"

With a sigh of emotion, Luo An looked at Qiu Xu and said: “When I saw someone drinking Berger beer in a bar and saw its advertisement on the subway, I was surprised and curious.”

"So, you just let people do the investigation?" Qiu Xu asked casually.

Luo An was noncommittal, saying: "As far as I know, Berger's output is not large, and the maximum monthly output will not exceed 3 million bottles. Basically, they are digested locally."

"It's such a large-scale promotion on the Binhai Metro has naturally aroused my great interest."

The monthly output of three million made Qiu Xu concerned.

The output is really low, even if it is fully supplied to the Chinese market, it is difficult to support large-scale promotion activities.

Unless it is to substantially increase the price and take the high-end route?

While Qiu Xu was thinking about it, he heard Luo An continue to say: “The news from Germany is that Berger has replaced a new general manager, an ambitious sixth-generation Berger, who put the world’s largest Chinese The beer market was used as an opportunity for Berger to grow and develop."

Speaking of this, Luo An smiled and continued: "Obviously, he did not choose a good partner. The poor operation of Mr. Dong put Berger's first trip to China into trouble."

Qiu Xu chuckled and said, "Mr. Luo An, the information you investigated is very comprehensive!"

At this time, a waiter pushed a trolley into the private room, and brought the pot bottom ordered by the two, as well as various dishes and spices!

After the waiter left, Luo An looked at Qiu Xu and said seriously: "Mr. Qiu Xu, I really appreciate your marketing talent."

"But the space that Berger offers you to display is still too small."

"The monthly output of up to three million?"

Luo An shook his head contemptuously and said: "This output is definitely not enough to support Mr. Qiu Xu's follow-up promotion plan for Berger, right?"

Qiu Xu smiled faintly, without making a specific response.

Luo An also smiled and said, "Mr. Qiu Xu, the two actors you hired to promote Berger in the bar. They invested a lot of money, but the effect was minimal. They must be prepared for subsequent advertising. ?"

Qiu Xu said frankly, "It is indeed arranged like this, and there are indeed quite a few plans for the follow-up."

Luo An suggested: "Mr. Qiu Xu, I am very interested in your follow-up promotion plan. How about we package and sell this promotion plan to us?"

He stretched out a finger and tempted: "One million, our Shengwei is willing to buy your plan for one million!"

Qiu Xu asked with interest: "Euro?"

Luo An chuckled and said, "Mr. Qiu Xu said and laughed, it is naturally the currency of your country."

Qiu Xu confidently said: "Although Berger has a small output now, it does not represent the future."

"Shengwei also developed from a small brewery with an annual output of less than ten million."

Luo An said indifferently: "Our Shengwei can, but it doesn't mean that Berger can also."

"Because we don't allow Shengwei..."