Wuliang Advertiser

What Wutong and Feng Xiang said were common ways to obtain content, and Wu Liang affirmed, "Wutong and Erma Shiyang are right!"

After Wu Liang finished speaking, he let out a burst of laughter. Of course, this was also the atmosphere of the venue that Wu Liang deliberately created, drawing a distance from the editors.

"Then let's think about it in another way. If we were browsing the web, what content would we click into and read?"

Wu Liang paused and swept his eyes, "I might click in and take a look at a good title. This is probably the mind of most people. This is the so-called one for every five people who have viewed the title. Will click in to see!

I have no statistics on the detailed statistics. There is a book "Confessions of an Advertiser" with data to support it!We will talk about this later, then, a good headline is the best way to attract readers. The click-through rate of the ten articles I changed the headline is much higher than other articles, which can prove this point!

Do you have any questions about this?"Wu Liang stopped to interact again, seeing no one objected, "I have listed some good keywords, you can consider cite them!"Don’t remember, the slide will be sent back to everyone!"

The editors who had just picked up a pen to take notes stopped the pen in their hands.

"So, why?" Wu Liang turned the slide to the second page, "The difference between an editor and an advertiser?"

"Everyone is an editor, and some people are constantly quoting articles from Kangzha c and Kangzha v to enrich the content of the website! There are also editors who do their own evaluations, day after day, year after year. Repeat your work, then, where is your soul?" Wu Liang said heartily."So how long can this job last?"

"One year, two years, three years? What is the reason? Maybe everyone hasn't thought about this reason? And I have written the reason on the slide!"

"What's the difference between editors and advertisers?" When Wu Liang gave the slide show to the second page, many people felt as if a string was touched, but they just couldn't catch it.

"For example, Feng Xiang wrote a review of the Weixing Ti4200 graphics card. I changed the name to the most cost-effective graphics card in history. What is this behavior? You can discuss it!" Wu Liang unscrewed it on the table Take a sip of mineral water.

Everyone looked at Feng Xiang and found that he was smiling but not speaking, very puzzled.

Someone murmured, "Isn't this a soft article?"

Wu Liang heard, "That's right, this is the advocacy, and this is the difference between the editor and the advertiser! Some people may say, isn't it just a advocacy, what's the big deal?"

Seeing someone grinning unrestrainedly, Wu Liang understood that in the early days of the development of the Internet, there were indeed a large number of editors dedicated to content and striving for excellence, but what did they get?

No, nothing?

The reason is also very simple, the content and value are seriously deviated.

This is easy to understand. In the current public account, Dawei, writing a valuable article with good content will be rewarded. Readers learn the posture, and the author will get benefits. How much value does the content directly show?

And Dawei recommends custom wine electric toothbrushes, etc. Everyone will buy them in a hurry, why?

This is when the author’s content is recognized. Everyone thinks you are right. I think what you sell is good, and then I buy it.

This is a manifestation of the value of another kind of content being recognized.

So, at this time in 2002, if you write an article, will anyone give a reward?

No?

It's not just that the payment method is not up to it, nor is it that the platform is not up to it. In such a big environment, everything on the Internet is free. This is the common understanding of everyone.

Spending money to buy genuine software was regarded as a deceptive decision. In those days, even if there were users who wanted to support domestically produced genuine software, they would be drowned in saliva. This principle is the same!

So, thinking about developing a software to make money, this road is difficult, even if a certain office software is supported by government procurement, it will eventually be submerged in the turbulent wave of piracy.

Not to mention that this is a connivance method adopted by foreign companies to crack down on domestic legal software. This is really the case.

Therefore, Wu Liang's requirement for the editor is to change his identity as an advertiser.

Soft advertising is the first step. Writing a scary headline is a small step in this first step. "Don’t feel that writing soft articles is not promising. Remember that you are not only an editor, but also an advertiser! We can help hardware manufacturers Selling products is the goal!"

Wu Liang looked at the disapproving expressions of many people, and he smiled, "No matter how much you say, it is not as good as economic leverage. I will send you five hundred yuan for a soft article!"

Feng Xiang was taken aback when he heard it, "Isn't it half?" Then he understood, "That means I can enjoy the half-and-half share!"

Wu Liang is advertising for his company Hongguoguo. Wutong saw that the scene was at risk of losing control, so Wu Liang shook his head at him. After a while, seeing the editors slowly stopped, Wu Liang gave everyone a reassurance. , "I have reported with the chairman. This is a benefit I strive for for everyone. It is a legitimate income! But it is forbidden to pick up the job by myself. Once discovered, I will be removed from the job!"

After saying this, Wu Liang simply ignored the whispers of these people, and put the slide on the third page.

"Content is king!" Wu Liang said with a smile, "Does it feel strange? Does it conflict with what I just said?"

A chubby editor stood up and asked, "Are you afraid that we are lazy and don't write soft articles well to deal with errands?"

Wu Liang was amused by the silly stuff, "Okay, you are cruel, deduct money for unqualified soft articles, this rule is added first!"

As soon as the voice fell, there was a wailing underneath, and some people began to scream, "Fatty, you're so straight!"

"..."

When Wu Liang saw a few editors making trouble, his voice became louder, "I have attended politics and governance classes in school. There is a saying in economics that the consistency of commodity prices and values ​​is accidental, but inconsistencies happen frequently. !

Now we are in such an era that often happens, but it is inevitable that one day, there will be a consistent day. If that day does come, are you ready?"

Wu Liang used the path he had traveled to teach these young people, "Personal ability improvement is more important than anything else. Don’t wait until old age is declining. When I was confused, I realized that I hadn't worked hard and achieved nothing!"

Wu Liang looked at everyone present, and said word by word, "Work hard and be responsible to yourself, starting from writing good content! Today's exchange is over, thank you everyone!"

When Wutong thought that Wu Liang's soft-text operation would affect his department's work, Wu Liang put a curse on the editor's head, and he put his heart back in his stomach.

However, there is another surprise. After the study and exchange, Wu Liang invited Wutong to the office and said something that surprised Wutong!