Wuliang Advertiser

Guo Lijuan was also very busy at the end of the year. When Wu Liang's phone was connected, there was a vague voice of anger, apparently speaking, "Wu Dong, I'm sorry, just now there was an account receivable that didn't arrive. Don't be angry about you!"

The expression on her face changed so fast that the vice president who was standing in front of her reporting work was shocked, wondering where is this sacred?

Wu Liang replied with a smile, "Moguang still needs to worry about receivables?"

Guo Lijuan gave a wry smile and sighed faintly, "Every family has scriptures that are difficult to recite...Uh, let's do this first!"

Obviously this last half sentence was for others. After a while, Guo Lijuan went on to say, "There are group constraints on the top, and the profit target is the number of profit indicators all day long. It is difficult for me to ignore the life and death of the subsidiaries at all. !"

Wu Liang smiled, "If the profit is not enough, just sell a subsidiary company?"

"Ryoko, you are joking. Sister understands that the things promised to you will definitely be done for you. Don't worry, it's coming soon. I will tell you as soon as I have news!"

Wu Liang smiled, "Sister Guo, I am not here to collect debts, I want to ask you for a little favor!"

"You said!"

"The director of the media department of my company is not good enough. I want sister Guo to help find one!"

Guo Lijuan pondered for a moment and hesitated, "Ordinarily, the staff on my side are indeed richer, and the system for cultivating talents is relatively sound. I definitely can't give you a proficient person. I can recommend two talents with more potential. As for Could it be dug by you, haha, I must let people go!"

"Oh, that's really thankful to Sister Guo. When I visit the magic city before New Year's Day, I hope Sister Guo can introduce me!" Wu Liang paused and changed his words, "Uh, Sister Guo will not come forward. Convenient, just give me the contact information, and I will contact myself! After arriving at the magic city, we will have a good chat with my sister and brother!"

"welcome any time!"

After hanging up the phone, Wu Liang fell into deep thought, but did not notice any change in Liu Yuyan's face.

The task of the media department is to formulate the media strategy of the advertising campaign according to the advertising plan, be responsible for the selection of the media, and be responsible for contacting and liaising with relevant media units.

After the advertisement is implemented, the agency media unit requires the client department to collect advertising fees. Therefore, this receivable problem is the main task of the media department and the department most prone to problems.

Of course, the media department directly subordinates to the general manager, and the former head of the media department and the boss of the original Heisei advertising company are good, Wu Liang can understand this.

After changing the boss, Liu Yuyan will control this department. It would be best if the original supervisor can lean on her, and if there is a disagreement, such a person will definitely not be used anymore. She wants to change her own position.

But for individuals, ability and loyalty are equally important. Obviously, Wu Liang is not optimistic about the person recommended by Liu Yuyan. Then, this most important appointment was rejected by Wu Liang. It is not that Wu Liang does not trust Liu Yuyan, but, After all, the company wants to develop and if there are problems with the accounts receivable, this is obviously not a simple problem.

It's the company's process that has problems. Why does it happen at this juncture instead of warning in advance?

Ordinarily, from the perspective of receivables, overdue accounts receivable is an extremely serious matter. Wu Liang did not receive any report, and Liu Yuyan did not dare to hide it. Then there was a problem with the media department.

When Wu Liang asked carefully, there were three payments, which belonged to three companies, one of which was the bus company in Yangcheng.

The Heisei Advertising Company and the bus company also have a good cooperation. For the car body advertisements of several lines, the customer’s money has been paid to the bus company, and the bus company’s dismantling of the east wall and repairing the west wall will originally be paid to Heingcheng Advertising. The company’s rebate, because the company’s changes were suppressed, this is also a normal operation.

Even the staff of the media department of Wuliang Advertising Company made the delivery and provided the company change and account change procedures, but the bus company still failed to pay on time.

The money was not much, only about 100,000, but the nature was a little different, Wu Liang was really depressed at this moment.

This is not good when dealing with officials, business is easy to talk about, but money is hard to get.

With so many partners in Wuliang Advertising Company, even TV stations are able to pay back the money in a timely manner. It's just such a small company that has flaws.

In addition, the main media promoted by Shuangyi Company in Yangcheng, one is for bus station advertisements, and the other is for bus body advertisements.

Ordinarily, the cooperation with the bus company should be to buy out the operating rights of these outdoor media, and then directly charge the customer's fees. It depends on your ability to earn more.

In this part of Double One, Wu Liang is looking for another media advertising company, and obtaining resources from them, there is no similar problem at all.

This is one of the shortcomings of Wu Liang's advertising company. Outdoor media resources are too few. This is why he is enthusiastic about Pengcheng subway. The things in his hands are the most handy.

Wu Liang has the intention to set up his own media advertising company to be responsible for the media business, but at the moment, he is still restricted by talents, and there is no suitable person to help him complete this work.

Guo Lijuan's short message came very quickly. Seeing the four words "name, phone" in the short message, Wu Liang knew that it was forwarded directly from the contact on Guo Lijuan's phone.

The contact information of these two people can exist on Guo Lijuan's mobile phone, which seems to be highly regarded by Guo Lijuan.

Wu Liang felt that there was a play. He raised his head and arranged for Liu Yuwei, "I will forward you the contact information of the two people, which belonged to the Magic City Advertising Company. You should first contact them. Personally dig it!"

Liu Yuyan thought for a while and agreed happily.

After dinner at the company at noon, Liu Yuyan mentioned the company's annual meeting. Wu Liang nodded in agreement. This is a good opportunity to gather people's hearts. Many companies are doing this. Wu Liang's going to the countryside to follow the customs is also a move to follow the heart.

The time is set on January 19, the day before the holiday in the Chinese New Year. This day is the 28th of the twelfth lunar month. The holiday is three days in advance, and work on the seventeenth day of the first month is 20 days.

The vacation time is set by Wu Liang. Many of the companies are outsiders. This is the opportunity for factory leave once a year. Seizing the opportunity to relax the employees who have been on vacation is the best explanation for them. Wu Liang An important means of management-to be happy and not wronged.

Of course, this period of the year ago was also the peak period for employees to resign and resign. Many people proposed to resign. Wu Liang agreed with a swipe of a pen. This is a normal staff turnover, and it can also be used to add fresh blood. , The campus recruitment and internship work arranged by Wu Liang is also underway.

Thanks to Wu Liang’s fame, many college students who are not mixed up with internship opportunities feel that an internship at Wu Liang Advertising Company is also a good choice.

What Wu Liang arranged for Liu Yuyan is that the lack of internship opportunities does not mean that these students are incapable. It is often these people who have some fantastic ideas. There are many people with unique ideas. Some creative work in advertising can also let them come. participate.

Liu Yuwei was recorded one by one.

When talking about the School of Communication of Pengcheng University, Liu Yuyan's expression was wonderful, and Wu Liang was taken aback, "Why is this expression?"

"Boss, don't you know?"

"Huh? You say?"

"The School of Communication has sent several invitation letters to the company, inviting you to teach at the school!"

Wu Liang frowned and asked in a deep voice, "Why didn't I receive this invitation letter?"

"You forgot? I forwarded it to you!"

Wu Liang was very surprised. He opened the computer and logged in to the mailbox, and he was surprised to find out from the classification of the spicy chicken mail. When his face turned black, he wanted to find Zhang Xiaolong.

After Zhang Xiaolong arrived at Fujisun, he brought in his old business and was responsible for the development of the ball mailbox. The original fox mailbox was based on it. After a little improvement, it became the current ball mailbox.

A lot of functions have been added to the original basis. Among them, the automatic spam filtering function is one of them. What's interesting is that this spam is still the request of the anti-spicy mail group of the Internet Association of China. Of course, the group leader is Zeng Mingfa.

In 2003, it was the worst time for the raging hot chicken mail. The Internet Society of China, especially Zeng Mingfa, was determined to purify the entire network environment. Under his initiative, he established this group. The outstanding performance at the conference has been promoted by half a frame, and it is logical to be the leader of the group.

After he took office, he put forward many measures, one of which is to require all Internet companies that provide mailbox functions to classify ordinary mail, junk mail, and advertising mail, otherwise they will not be able to provide mail function services.

At the same time, he interviewed the relevant persons responsible for each website, which was scheduled to be implemented on January 1, 2004.

The action was very fast, and Fujitsu was the first to respond and make relevant actions.

The Heisei Advertising Company used to spam spam because of business development needs, and was blacklisted by Fujisun. Wu Liang used the Qiqiu mailbox. This is why his mail was shot by Fujisun. The ball mailbox intercepted the matter.

This is also what Wu Liang was puzzled by before. His book about gold-sucking ads was very popular. The Communication University of Magic Capital and the University of Science and Technology in Los Angeles invited Wu Liang to teach, and the nearest and most convenient Pengcheng University Nothing happened, it's really unscientific.

It turned out that the problem was here. He called Ma Xiaolong, but Zhang Xiaolong didn't know why he provoke the master, so he hurriedly stated his position to deal with it immediately.

However, Wu Liang has to stay in Yangcheng for a few days, and Yani also came back from Xiangjiang. Dapingyang Computer Network’s several big roadshows have basically ended, only after the Lunar New Year, the last one in Xiangjiang At the roadshow, the company’s financial report and audit report will be disclosed at the same time, and after the most direct data for investors is given, it will be officially listed at the end of February.

After Yani came back, her main job was to cooperate with the company to make the 2003 financial report more beautiful and give investors greater confidence.

The current main business of Dapingyang Computer Network is still advertising. The advertising in the middle is divided into two parts. One is the various evaluation articles of the website. Feng Xiang is responsible for this business, which can be said to be a model of soft text.

The other part is pure advertisements, pop-up windows and various computer hardware advertisements on the website pages.

Of course, due to the existence of the Sozhu input method, most of the keywords of computer hardware are directly intercepted, and the traffic is directly imported to the Dapingyang website. This makes the profit model of Dapingyang Computer more clear and popular with investors.

It can be said that because of Yani's existence, Wu Liang's three-level fire and arrow strategy has achieved initial results.

When Yani returned to Yangcheng this time, on the one hand, the roadshow was basically over. On the other hand, the advertising business of Dayingyang.com had a few tricky ones. One of them was that Geely Automobile’s advertising on Dayingyang.com was no longer renewed. Ya Ni temporarily took this job and wanted to open the gap from Wu Liang.

In addition, Feng Xiang wants to quit his job and work alone, and from the previous employment relationship with Dapingyang Computer Network to a cooperative relationship. To put it bluntly, Feng Xiang wants to start his own business.

Feng Xiang originally wrote advocacy articles well, but, in the final analysis, it was because Wu Liang had too loose policies for these writers when he was engaged in the advocacy business. In short, Lin Huairen believed that these people were using the resources of the Dapingyang website. Put money in your pocket.

At the beginning, Lin Huairen thought that as long as he could get a 15-point commission for the company's advertising revenue, he would recognize it, but what he didn't expect was that Feng Xiang became more prosperous as he became more and more prosperous, faintly on par with the advertising business. At this time, Lin Huairen wanted to move Feng Xiang but didn't dare to move.

At the most critical moment of the Dapingyang Internet market, any negative information is unacceptable for Lin Huairen.

Feng Xiang was originally an honest child, but he was polished into a businessman in the course of more than a year. It can be seen that Lin Huairen pays more attention to money than talents.

It is not difficult to understand that among the company’s three individual shareholders, Lin Huairen has the highest shares, and the other two are his partners. IDG holds 10% of the shares. It is said that they are listed. This is one for the entire company. This is an extremely encouraging thing, but because of the uneven share split, many people in the company feel resentful.

Sometimes even Yani feels that the contribution and the gain are disproportionate. It can be said that Yani is the biggest contributor to the rapid development of Dapingyang Computer Network, but her shareholding ratio is only 500,000 shares.

Even if it doubles ten times after listing, that would be a matter of millions. Backed by Wu Liang, these millions are considered money?

The other most depressed person is Wang Daxin. He is the chief financial officer of Dapingyang Computer Network. He has 1 million shares. How?

He also made more profits from stock trading with Wu Liang. In his words, "stock trading is the main business, and going to work is the sideline!"

But at this critical moment, he is also one of the most core personnel. The company's financial report must be completed by his hands. Traditionally, a company's profit statement has been compiled within the framework of rules.

Especially at the beginning of the century, various chaos occurred. For example, the expenses that should have been incurred in 2003 were delayed to be paid in 2004. According to financial regulations, this part of the expenses should be accrued in 2003 to reduce profits, but , In order to make the report look better, just do some technical processing.

Otherwise, many companies always lose money?The truth is the same.

Wang Daxin is facing such pressure. On the one hand, he has to prepare a beautiful data for the company's listing, and on the other hand, he cannot let the audit think that you are fraudulent. It is difficult for him to sleep well overnight.

Wake up in the middle of the night to see the trend of the rice stocks became the only motivation for his hard work.

After Yani returned to Yangcheng, Wang Daxin learned of Wu Liang's movements from Yanni, and she had to have a drink. After a busy day at work, Wu Liang met Wang Daxin in a cafe in the evening.