Wuliang Advertiser

These examples cited by Wu Liang are all business models considered successful in later generations, and many unicorn companies have also been born.

So, why didn't Wu Liang do this by himself?

Again, knowing and operating are completely two concepts. It's like rebirth of a great profession. Really want to start from scratch and be the head of everything in every detail?

To be honest, one is that it can be exhausted, and the other is that sincerity does not necessarily have that ability.

Take the ball as an example. Many people will say that when Ma Xiaoju sold the ball for one million, how good would it be to buy it himself?

Haha, let’s go to sleep. Fujitsu’s technical expert Zhang Zhidong worried about information blockage because the ball’s server stayed up all day and night. How much effort will the Five Tigers put in for this product, even if Wu Liang was a consultant at the time. When the banner went to make suggestions to Ma Xiaoju, Zhang Zhidong was also a waste of sleep and food in order to realize Wu Liang's so-called information roaming function. Who can see the hard work behind this?

Besides, there is no need to raise a pig in order to eat some pork!

When a stable and stable major shareholder makes suggestions in the name of a consultant from time to time, it doesn’t have to be strong. His ultimate goal is to realize the advertising demand-side platform. When the traditional advertising medium becomes the Internet as a medium, instead of If you are still relying on creativity for a good idea, you have to accept all kinds of difficulties and doubts from Party A. It is better to occupy these media and have the final say.

At that time, if you have customer resources, people like BAT will naturally become Party B, and you will replace Party A. Just think about it.

From the perspective of the entire advertising industry, there are roughly two types, one is media and the other is creativity. In this respect, companies such as BAT are also a type of advertising company, and they are media on the Internet. For creative advertisers, BAT has a large number of such talents.

Of course, there are many talented advertisers of traditional media in the celestial dynasty who rely on creativity for their livelihoods, like Yang Haihua, the god of real estate advertising circles. At the moment of the decline of real estate advertising, he looked rough and sloppy all day. He is still thinking about his livelihood.

Moreover, even the world's top advertising companies like WPP and Ogilvy are just getting acquired. Instead of relying solely on creativity for a living, it is better to use capital to solve problems.

Just like Ye Maozhong, his own company earns one million yuan a year. He comes to Wuliang Advertising Company to get creative and get bonuses. For the same project, he can earn money for creative planning and come to Wu Liang advertising. Companies and media agencies can also earn money, and it's clear at a glance which is better.

This is the path that the Tianchao advertising agency should take. It is not based solely on creativity but on the power of capital.

However, Wu Liang has such capital.

The territory he planned has gradually taken shape. In terms of new media, BAT already has a place of its own. In terms of traditional media, Wu Liang began to move toward airlines, subway light boxes, and stations. When his media resources reached sufficient accumulation At that time, facing Party A who is not bad for money, I said, "Cooperate with us, and your company’s advertisements will appear on all planes throughout the sky."

It's cool to think about it.

Therefore, advertising companies do not just rely on creativity to make a living.

Of course, advertising companies cannot lack creativity. When creativity and capital are combined, such power will make Party A tremble.

This is the common belief of all Party B.

Wu Liang inexplicably gave the management of Taotao.com a shot. Listen, the important task of driving domestic consumption in the heavens falls on us. What a sacred mission.

At this moment, Ma Yun was a little ashamed. He was enough to confuse people. As a result, Wu Liang could blow it better than him. Everyone in the room could not wait to go to work immediately and turn what Wu Liang said just now into reality.

However, this is still in the meeting. Ma Yun followed what Wu Liang said just now, "Wu Dong’s creativity is very good, and this will also bring great management difficulties. For example, the construction of sub-brands such as group buying will inevitably require a lot of For this, Mr. Cai and I have thought of a way, and that is the partner system."

Ma Yun waved his hand and showed the framework and content of the entire partner system on the projection in the conference room.

Wu Liang read it word by word, thinking that what should come will come after all.

The partner system introduced by Ma Yun is actually similar to Qianbaidu's dual-shareholding structure, which is designed to establish absolute control over the company.

For example, a partner has the right to recommend a director. Even if the shareholder rejects the nominated director, the partner will continue to nominate until the board of directors is recommended by the partner.

Regarding such a system, Wu Liang knew in his heart that Ma Yun was defending his major shareholders, as well as those major shareholders who would raise funds before listing in the future. Before Wu Liang told Ma Yunming that he did not need voting rights, but nothing in black and white. Without writing, I am not afraid of 10,000, just in case, if Wu Liang is rich, anything can happen.

At this moment, Wu Liang suddenly felt that he had become the role of Sun Zhengyi.

Ma Yun is not easy enough. Even the major shareholders who will not come to the company several times this year are not at ease. After Ma Yun finished speaking, Wu Liang was the first to take the lead in supporting, "Agree! Oh, yes. Now, permanent partner, you and Cai Dang will do just fine. I'm not like me."

In the presence of so many people, Wu Liang made a decisive statement, and Ma Yun also felt a little surprised, especially the permanent partner. Unlike general partners, permanent partners have no restrictions on retirement at the age of 60. Now, I have always been a partner, this is the most core thing.

In other words, this is set for Ma Yun to control the company, but because he, Cai, and Wu Liang are the three largest shareholders, they have to be appointed as permanent partners.

Similarly, at such an important meeting, Wu Liang gave up his status as a permanent partner, which made Ma Yun somewhat unable to come to Taiwan. If this meeting were to be set, it would be an inexplicable blow to everyone in the meeting.

The expression on Ma Yun's face was a bit sly, "What does Thanos mean?"

Wu Liang once said, "I have said that I am a stable shareholder and I don’t care about anything else. If you have any doubts, you can ask me to help you out. For specific things, don’t worry. , I will never interfere."

Ma Yun still needs to be persuaded, and Wu Liang said the second reason, "This is actually equivalent to the same share with different rights. A dual shareholding structure is allowed in the United States, but it is not recognized in Xiangjiang. If you insist on I can be a permanent partner in Hong Kong's listing, but I can only be named, or even an honorary partner. If you want to list in the U.S., it doesn't matter, at most one honorary partner is fine."

This is difficult. After all, it was raised before the listing. However, with the further clarification of the equity structure, Taotao.com has also become profitable. Once the shortcomings, the search engine was also due to Wu Liang. Pig, the built-in browser and search engine are basically enough, it is nothing more than the continuous introduction of talents from various professions.

In this way, it is obviously not cost-effective to rely on the listing to raise funds, and Ma Yun herself did not agree to just trying every means to recover the equity and then sell it.

So, there is no plan for listing, and obviously where the listing is not mentioned on the agenda, how to determine Wu Liang’s identity as a partner has become an annoying matter. For Ma Yun, Wu Liang is an uncontrollable factor. But what Wu Liang said is quite reasonable. HeungKong does not support the listing of dual-shared companies.

Ma Yun consulted Cai Chongxin, and after seeing him nodded clearly, he smiled and resolved the embarrassment before, "How can it be so troublesome. The establishment of the partnership system is to provide a platform for the company to advise and advise. , Belongs to the enlarged version of the advisory team. Thanos was originally a consultant. Without him being close to a partner, this partnership system is not worth it. Thanos, feel wronged?"

What can Wu Liang say, such a high-sounding reason, it is not easy to refuse, he nodded in embarrassment, "Okay."

After that, it was to discuss the various clauses of the partnership system. When a new thing was introduced, there were always problems of this kind. At the beginning, Ma Yun couldn't do too much. That's it, a simplified version of the partner. Even if the system is introduced.

In another sense, these new people, including Cheng Li, a newcomer named by Ma Yun, originally participated in the architecture design of Paybao as an outsourcing architect and a PhD student, because they are only paying Bao's outstanding performance, who is called a god-like figure, has also become a partner.

The partners also have a hard and fast rule that they must hold shares in Ali, which is considered to be the cash of the big pie drawn before.

Leaving aside the definition of Wu Liang’s partner identity just now, there is also Wu Liang’s forward-looking determination of the company’s development. This is considered the biggest purpose of this meeting. Ma Yun also publicly announced the distribution of these people’s equity at the meeting. The number of shares ranges from 100,000 shares, although not many, but this is a good start, and the distribution of equity will become normal in the future.

After the meeting, Ma Yun and Cai Chongxin graciously invited Wu Liang and Chu Ziman back to his office for a talk. Ma Yun said two things. One was Zhejiang Province, which had contacted Wu Liang before. The matter of a firm’s shareholding.

Similar to Chu Ziman's investment in Los Angeles Commercial Bank, once listed, there will be huge returns.

However, it is obviously too early for Ali to talk about investment at this time. Ma Yun analyzed the pros and cons. “It’s a bit of pressure on funds. This is the most important thing. Of course, from the payment promotion of Alipay, this deal is a good deal.”

Ma Yun is right. At this stage, online banking is already a hot spot. Paypal is undoubtedly robbing the business of many banks. However, for many domestic banks, there is no love to save, save or save, or save. , As well as investment promotion, only Paybao can take advantage of the opportunity to participate in this business.

The purpose of Ma Yun's invitation to Chu Ziman to attend the extraordinary board meeting is also for this. Although the Los Angeles Commercial Bank is a small regional bank, it does not prevent Chu Ziman from introducing the payment-only business because of Chu Ziman’s shareholder status. In addition, the Los Angeles Commercial Bank is backed by In the government, many payments such as bus cards are also the business of city commercial banks. Cooperating with each other is profitable and harmless.

Therefore, Wu Liang said clearly to Ma Yun, "I support buying shares, and I have to get at least 5 points of shares."

Ma Yun's expression changed a little. He explained, "The shareholders behind the Zhejiang Provincial Commercial Bank are better than each other. I'm afraid it's not easy to get these 5 points."

According to the total equity structure of the Zhejiang Provincial Commercial Bank, 1.5 billion shares, 1 yuan per share, 5 points, or 75 million, this scale is smaller than the Los Angeles Commercial Bank.

But Xiaogui Xiao, Wu Liang is fond of the Zheshang group, which is a terrifying capital force, and after the restructuring, the name will be changed to Zheshang Bank. Of course, the scope of business will not compete with several major banks to grab the market. , The positioning is a private enterprise. It can be seen from the composition of shareholders that 15% are state-owned and 85% are private capital.

It can also be seen from the registered capital that 1.5 billion has already reached the 1 billion registered capital requirement of a national commercial bank. However, the registered capital of commercial banks that can establish branches requires 2 billion. With the size of Zheshang, Certain branches will be set up in first-tier cities such as Jingmo Yangpeng. By then, additional registered capital will also become a high probability event.

How to append?It is nothing more than an additional issuance, perhaps around one or two per share. Even if 500 million shares are issued, that is about 600 million paid-in capital. Wu Liang wants to have a certain right to speak in Zheshang Bank. can.

This can be considered as planning ahead for the future.

However, Wu Liang wondered why Ma Yun would say that, since he has been given the qualifications to buy shares, why is he not willing to give him 5 points of shares?

Ma Yun looked at Wu Liang's weird eyes and continued to explain, "People say nothing."

Wu Liang spit out a mouthful of old blood, "Last year, I was looking for Zhejiang Provincial Commercial Bank. With this relationship, I can't get 5 points of shares?"

Cai Chongxin gave the answer to this question, "Isn't this the end of Pi Tupi?"

Wu Liang rolled his eyes, "Will the bank be so short-sighted, there is no spitting, can we find other projects, with the foundation of previous cooperation, the bank will take it seriously for big customers like us?"

Ma Yun took the opportunity to say the second thing, "I really have a big project here. The original office environment is a bit poor. I mean, it should be improved and you can get a loan."

What Ma Yun said is indeed a practical problem. His current Chengxi Venture Building cannot accommodate such a large stall, and it is most appropriate to go out.

As for where to choose?Wu Liang did not ask, anyway, where Ma Yun is, where is the industrial cluster.

Wu Liang understands, isn't it just a lack of money? As for using the shares of the firm to make a difference?

Wu Liang continued to complain, "If you are short of money, just say it, what a big deal."

Ma Yun chuckled, "Then set it like this. If 5 points are not enough, let's fight for 10 points and I can hold shares for you."

Wu Liang ignored him and asked Chu Ziman, "Will you be a shareholder? Good thing, you can take this opportunity to occupy the entire Zhejiang market."

Chu Ziman smiled and said hello, and she asked Cai Chongxin politely, "I also hope that Mr. Cai can recommend me."

The expressionless Cai Chongxin rarely smiled, "Okay."