Wuliang Advertiser

On June 15th, Tuesday, Liu Yuyan's routine morning meeting was also the beginning of a new week. All affairs and work had to be arranged. The reason for not putting it on Monday was that there were too many things on Monday.

Someone asked, "When will the chairman come back? There are several documents that need to be signed and approved by the chairman himself."

Liu Yuyan was a bit bitter. Originally there were some problems involving large amounts of funds. After Liu Yuyan reported to Wu Liang, she and Liu Nanfeng signed to confirm that the money can also be paid. The problem lies in the fact that Liu Nanfeng is also not there. It is said There are several investment projects in Los Angeles, and Yangcheng cannot return for the time being. Let her sign directly after asking Wu Liang for instructions.

Liu Nanfeng called Wu Liang and got the news that Wu Liang was about to return to Yangcheng. He would wait until he came back. When he asked again, Liu Yuyan was also a little embarrassed, so she had to continue to prevaricate, "The boss should have gone to Zhuhai, come back in the afternoon, wait a little longer. Wait."

The person who asked the question sighed, "Mr. Liu, does the boss think that our business is too small and look down on it? Tell me, it's been almost half a year, and I won't come to the company?"

Liu Yuyan glared at her, "Don't talk nonsense, there are so many years of quietness, there are always people who are carrying the weight for us, all our projects have been successful, do you think this is an accident?"

Everyone has asked this question, yes, from a small company with only ten people to more than two hundred people now, the company is constantly developing, and many big customers of all kinds have met. Many people don’t even realize the realm that advertisers often say, "Advertising has always been to treat women as men and men as livestock for 1,653. They do more than cows and eat less than chickens." Many plans, The plan, just follow the effort explained above to complete it.

This is much easier than trying to analyze and ponder from start to finish. In the final analysis, the point is "someone is carrying the weight for us!"

An Jiliu interrupted in due course, "Mr. Liu, you are talking about Dong Wu."

Liu Yuyan turned the vibrating phone and glanced at it, then smiled mysteriously, "Okay, come to live again, big order."

Even Liu Yuyan can be called a big order, it must be a big order, and there was a flurry of excitement in the venue, "Mr. Liu, is the boss talking about new projects again?"

Liu Yuyan looked at the text message carefully again and shook her head, “Advertising planning, but I guess it’s a good deal. Let’s start first. The collection of data, including the other party’s sales data, etc.

An Jiliu was helpless, "Mr. Liu, which company is it?"

Liu Yuyan patted her forehead, "Oh, forgot to say, two companies, one is Geli, and the other is Qiaodan?"

An Jiliu caught fire on the spot, "What? Qiao Dan? We will also accept such counterfeit goods? This is an insult to our company. Don't give me such brand planning."

Liu Yuyan's face suddenly became difficult to look, and she said to her heart that the boss really invited the god to come back. She was young and vigorous, and knew that she was going to be alive. She was about to go crazy, and heard a clamor in the corridor, and then the door of the meeting room opened. , Before I saw anyone, I got the voice first, "What brand planning shouldn't you do?"

Liu Yuyan suddenly felt complacent, stood up, and shouted at the door excitedly, "Boss, you are back."

Wu Liang walked and looked at the people sitting on both sides of the conference room. Many of them were not particularly familiar with each other. He waved his hands, "Sit down, just came back. Who said the brand just now doesn't do it?"

An Jiliu looked around and found that everyone was staring at him. The sweat on his face came out. He stood up and muttered, "Wu Dong, I mean, Qiaodan, what? ..."

Wu Liang thought for a while and asked, "You mean, that is a fake brand?"

An Jiliu couldn't avoid it, and simply struck her neck, and replied loudly, "Yes, I don't think we can act as a brand without a bottom line."

Wu Liang was stunned, and then asked, "What happened to the copycat brand?"

Anjiliu murmured, unwilling to elaborate, and the scene suddenly calmed down.

Wu Liang chuckled, "Sit down first, who told you to do Qiaodan sports. I got the business of authentic Chinese Qiaodan authorized by Qiaodan himself. Everyone doesn't know it, right? Qiaodan won. "

This news is tantamount to throwing a fireball in the conference room. The heated dispute between the Chinese Overseas Chinese Dan and the U.S. Overseas Chinese Dan finally came to an end, and the first to know the news was Wu Liang. Among them, Is it the business that the boss personally negotiated?

Everyone was arguing for a long time. Wu Liang saw that everyone’s eyes glowed a little, and he quickly coughed, “It’s not as complicated as you thought. He helped Qiaodan himself fight a lawsuit. If he wins, he will be given to the general agent. Come to the Tianchao show."

This is another breaking news, "Qiaodan, who has never been to the celestial dynasty, will actually come, god, is this not an illusion?"

Liu Yuyan also didn't expect Wu Liang to throw such news at the meeting, and was a little dizzy, "Boss, are you sure that the overseas Chinese Dan from the United States is coming?"

Wu Liang smiled, "How? It's hard?"

Liu Yuyan was a little mad. "After the 2002 Dayao draft was successful, Tianchao became the most important battlefield in the NBA. Even the major sports brands also looked for this land. So many stars have come, so the overseas Chinese are not. Come, can this not be exciting?"

Wu Liang smiled without saying a word, and Liu Yuyan raised her own doubts again, "It is said that Qiao Dan doesn't advertise in the United States? Why did he also play this set in the Heavenly Dynasty?"

This is the truth, and the most important point, that is, the airjordan series of sneakers do not need Jordan to propagate at all.Regardless of whether it is the 1st or 30th generation, whenever Airjordan comes out a new style, it will attract the enthusiasm of sneaker fans.Different from the sneakers endorsed by other stars, the airjordan series is not just as simple as basketball shoes, it is also a symbol of trend.Even many film and television stars will wear the airjordan series when attending various occasions.If the brand achieves this level, where does Qiaodan himself need to promote it?

Wu Liang didn't take it seriously, "Obviously it is a profitable brand, and it hasn't developed very well in the celestial dynasty. Instead of this, it is better to promote it myself."

When Yan Yisheng informed Wu Liang to take the AJ Tianchao general agent, Wu Liang was not particularly surprised by this result.

However, there is also a trace of rejoicing.

The reason is that Naike, the controller behind AJ, according to Yan Yisheng, Tianchao Qiaodan actually sued AJ, sued Qiaodan for infringement, and claimed 300,000 yuan.

No one can bear this tone. Qiao Dan is also angry. He once said, "I will actively protect my name and image. Over the years, I have made continuous efforts to let people understand this name and image. I will not Hope that others will take them away like this. It's about dignity and principle, not money."

Therefore, Qiao Dan heard that the court said that the lawsuit could be won. The other party's condition was to win the general agent of the Tian Dynasty. Qiao Dan agreed without even thinking about it.

However, the Qiaodan brand is not owned by Qiaodan alone. The funder behind Qiaodan is Naike. In 1987, Qiaodan originally held 4.5% of Naike shares because the shares had an impact on the company’s decision-making. The brand came out separately, and Qiaodan himself also got AJ's 66.7% profit distribution right for 4.5% of the shares.

It can be said that Qiao Dan himself also has a considerable right to speak in AJ, and Naike also sees that the Tianchao Qiao Dan gives Huo Huo to the Tianchao market. Seeing Qiao Dan's insistence, he also operates in the mode of general agent. thing.

As for Qiaodan himself coming to the empire, it was too late for the company to be happy, and no one would refuse. Therefore, it was made by coincidence.

Yan Yisheng is not a good friend. She has invested in so many companies and has a good understanding of the operating mode of the agency brand. In order to be able to firmly grasp the brand's general agent, she even promised that within three years, major cities in China To build 30 franchised stores, these can be included in the contract. These 30 are actually not many for the whole country. The reason is that the high-end shoes, the consumer group is so small, but, Never underestimate the spending power of the heavenly people.

The president of the Neckar Great Tianchao District was still worried. Yan Yisheng directly threw it out. The gold owner behind her is Wu Liang, and the other party is relieved. The president clearly knows that Wu Liang is still a major shareholder of Taotao.com. Yan Yisheng did not conceal her preference for online sales channels, especially Yan Yisheng's personal qualifications made it clear that she is also a partner of IDG Capital and a partner and general manager of Liangzheng Fund. At the very least, funding is not a problem..

According to Yan Yisheng’s analysis, Nike was originally an asset-light company. That is to say, the so-called “asset-light operation” model is to outsource product manufacturing and retail distribution, and it concentrates on design, development and marketing. The core of Neckel is design, development and marketing. For the so-called retail, it is also the selection of suitable agents and distributors. There is nothing wrong with someone who is willing to take over the general agent.

For Nike, what they earn is not the dealer’s money, but the difference between the price of each pair of shoes from the factory and the price they sell to the dealer.

For example, for shoes on the market that sell for 100 meters, the production cost is 25 meters, tax and management costs, etc., count as 20 meters, and they are sold to dealers for 50 meters. In the meantime, Naike only earns 5 meters.

How much does the dealer earn?

50 meters, of course including all other costs.