Wuliang Advertiser

"Traditional Internet advertising ecosystems generally have at most three parties: advertisers, advertising agencies, and Internet media.

In the DSP advertising transaction model, the original advertising ecological chain has changed. The entire ecological chain includes advertisers, DSPs, advertising trading platforms, and Internet media.

Advertisers put their advertising needs on the DSP platform, Internet media put their own advertising traffic resources on the advertising exchange platform, and DSP completes the bidding through the technology docking with the advertising exchange platform."

What Feng Xiang introduced was a conceptual thing. In the specific implementation process, especially an advertising trading platform was enough for Wu Liang.

However, Wu Liang also has his own way-to integrate resources.

In terms of bidding, Qianbaidu has its own unique technology. Wu Liang just buys it and uses it, or another way of thinking is to establish a new company, Qianbaidu, Fujixun, Ali, and Dapingyang Computer Network. It is completely possible to buy shares. The money is paid, and the technology is used to share the benefits and risks.

It’s not that Wu Liang didn’t think about whether he could succeed or not. Even in the year when Wu Liang was struck back by lightning, there was no unified DSP platform in China. Most of them were playing their own games. This is for many advertisers. Saying that is the most disgusting thing, they have to set up a relatively large workforce to do these things.

In addition, Wu Liang's advantage lies in his status as a major shareholder, and he is the only one who can tie these four families with him.

In terms of specific technical details, Wu Liang did not go into details. It was not that he cherished himself, but that things like creativity would not be effective when they were said. One thing Wu Liang can be sure of is that as long as he finishes talking on this occasion. In the details, the next day, these companies will be able to set up their own DSP platforms, and nothing will happen to Wu Liang.

Therefore, in the following introduction, Feng Xiang focused on a conceptual thing, such as advertising space management, advertising space placement, revenue optimization, precise targeting, etc. It seems to be a pie for everyone, and It is a very delicious sesame cake.

At the end of the questioning session, Ma Yun stood up unceremoniously and asked, "The platform says so well, is it not good for me to operate by myself?"

Ma Yun blinked at Wu Liang, who was already standing on the stage. Wu Liang knew that this kind of double reed needs the cooperation of others. Ma Yun is the most suitable candidate. Without him, he has the most traffic. Thirsty.

Wu Liang chuckled, "You play by yourself, that is, a Taotao.com, Thousand Baidu? What about Fujixun? There are so many portal sites. Is it not a win-win situation for everyone to unite and develop together for mutual benefit?"

Ma Yun sat down quietly and stopped speaking.

Li Yanhong also has his own problems. His bidding ranking seems to conflict with this one. He is not afraid to ask it face-to-face, "In fact, what Feng Qingyang said is what I am puzzled about."

Wu Liang thought for a while and then asked, "You sold out so many advertising spaces?"

This is the core of the problem. The media resources of the Internet are far more than in reality. In fact, even after ten years, 90% of the advertising space resources of most websites are idle. Instead of this, why Can't idle resources be handed over to the platform for operation?

Wu Liang answered this, and Li Yanhong also sat down in silence.

Compared with the three of BAT, many of the other bosses whose knowledge of the Internet are limited to sending and receiving emails, watching a webpage and chatting about the ball, seem to be like a heavenly book. The advertising space resources are integrated and sold to those in need.

This operation is very convenient for advertisers, as Feng Xiang introduced, one-stop service.

Of course, more people still think that Internet advertising is still two years ago, and all kinds of garbage pop-ups are endless, and they can’t be closed, or they think that Internet advertising is just that, and there are not many audiences, and they feel that it is not worth waiting. Wait.

This kind of thinking Wu Liang did not want to refute too much. It is true that he can draw a more fragrant pie, so he will inevitably explain some of the technical methods, which is obviously not in Wu Liang’s interest. It’s not too late to talk about it after everyone’s framework agreement has been signed for the new company.

A whole hour seems to be very valuable, and it seems that there is nothing. The Internet is such a magical existence. Even if you blow up the sky, before others see the actual results, everything seems to be a mirror in the water. There are not many people who can really find business opportunities in China Flower, and it was still in the immature development stage of the Internet in 2004.

Therefore, the popularity of the forum does not seem to have reached Wu Liang's expected results. Each group has raised different questions. Wu Liang will explain if he can explain it, and if he can't explain it, he will start to draw pie, how to make it.

After the symposium was over, Ma Yun, Ma Xiaoju, Li Yanhong, Zhou Hongwei and others who were in doubt followed Wu Liang to his suite to continue where they did not explain, and Wu Liang started the flicker mode, "I am going to set up a new company. It specializes in operating the DSP platform business, with a total investment of 200 million. Whoever wants to invest, speak now."

Ma Yun raised her hand first, "I voted for 100 million."

Wu Liang directly slammed back, "Up to 20 million, 10 points of shares, are there too many."

Ma Yun hesitated to say something, but after all he sighed, "Okay, your idea, you have the final say."

Ma Xiaoju is not bad for money and directly stated, "Okay, I vote."

Zhou Hongwei is the only one who is Wu Liang and the leader is looking forward, "I vote!"

Li Yanhong still has his own concerns, and Wu Liang does not persuade him, "After signing the framework agreement, I will explain what DSP really is. The things I just mentioned are just fur."

This is almost a chasing order. Li Yanhong finally made a profit. This has to be spent again, and it hurts. Wu Liang simply offered the conditions, "Or else, if you use the technology, I only use it, and you pay 10 million. Points of shares?"

This is good news at last. Ma Yun was a little bit apprehensive on the sidelines, "Buy ten shares for ten million, or should I also develop technology?"

Such a run was purely to bully the poor. Li Yanhong struggled for a long time, and finally agreed to Wu Liang's proposal. He took the resulting agreement directly from the briefcase on the bedside, in five copies, "Sign it!"

Several people accepted the agreement and found that the names of Wu Liang and Zhou Hongwei had been signed on it. Look carefully at the relevant clauses. After the new company explains the principle of DSP, there is also the amount of capital contribution and the rights of all parties when additional investments are made in the future. And obligations.

Wu Liang urged again, "Hurry up and sign, then the core things will be shown to you."

After reading the principles of DSP, Ma Yun signed her own name without saying a word. She leaned on the sofa and tried to figure it out. The more she thought about it, the more it was made for himself, and her eyes looked different at Wu Liang. Up.

After signing a few, Wu Liang sighed in secret and began to explain.