Wuliang Advertiser

To be honest, Wu Liang really doesn't really understand the Chinese cosmetics industry, just like being confused about the difference between lip gloss and lipstick.

However, these unscrupulous live broadcasts have been seen based on the idea of ​​research. It is indeed quite shocking. There are also many famous brands of explosive products that have caught their ears.

He still knows the reputation of Baicao Ji in the Celestial Dynasty. Every time he enters a large shopping mall, he will encounter Baicao Ji's brand. He sees a lot and is naturally impressed. He also knows that this is also a super brand that wins through channels.

Of course, Wu Liang also has doubts. He asked An Jiliu, "The capital is so big, is there no suitable advertising company? Why did you find us here?"

Angie Liu also asked the other party about this question, and the other party's answer was, "The pressure is high."

In 1998, the Baicaotang brand was established. The target market is intellectual urban white-collar female customers. The main product is traditional Chinese medicine and herbal skin care. However, the cruelty of the market has given this young brand a blow. Consumers are not familiar with it, the market does not accept it, and investors do not recognize it. According to the return on investment and return period required by listed companies, this should be an abandoned brand.

However, Modu Jahwa withstood all the pressure and insisted on its original intention of establishing the high-end brand of the brand, and continued to invest in the Baicaoji brand. In 2003, more than 30 million total sales were still brought to Modu. Wang Zhuo, deputy general manager of Jahwa, has great confidence. He believes that insisting on self-built franchise stores is no longer suitable for the development of Baicao Ji. Franchise stores are the most suitable choice.

As a result, the problem also broke out, "The brand awareness is too low, and the risk of joining is very high!"

In order to solve this problem, Wang Zhuo focused his attention on Zhongshi advertising for the first time. He wanted to use Zhongshi to advertise and expand the brand influence, so as to open more franchise stores and take the path of winning through channels. Therefore, he The requirements for advertising are extremely strict. It must be creative and embody the concept of traditional Chinese medicine and herbal skin care. The effect of the product after use is the most basic requirement.

Wang Zhuo found Guo Lijuan of the Magic City Advertising Company and asked her to take action. After listening to Wang Zhuo's appeal, she had a problem. At that time, she asked, "If the advertisement is not effective, is it true that Baicaoji's project is completely hidden?"

Wang Zhuo replied affirmatively, "The advertisement is not successful, and I have only one way to take the blame and resign!"

Guo Lijuan was still thinking about it for a long time and said that she was considering it. It happened that Wu Liang sent the invitation for the advancing ceremony in the advertising building at that time, and she kept her mind. At that time, Wu Liang sent the invitation anxiously and ran around the world. It was because I didn't want to talk about it, so I had to wait until Pengcheng to tell Wu Liang in person and let Wu Liang take the action.

However, at that time, she received another report from Li Caiteng, the owner of Feike Shaver, and said that she could only contact An Jiliu, who came from Moguang to Wuliang Advertising Company, and asked him to introduce him.

At the reception, so many people looked for Wu Liang, and An Jiliu couldn't get close to him at all. He finally found an opportunity and was shocked by Wu Liang's shocking advertising creative.

An Jiliu had no choice but to wait until Wu Liang was free to make a report. Right now, Wu Liang asked, and he gushed out the ins and outs of the matter.

Wu Liang understands, why no one dared to take this order, the advertising effect is not good, and the company will be destroyed directly. Who can bear it?

However, Wu Liang had just thrown it out just now to find another idea. The boss spoke, and he could only meet the difficulties. He asked again, "Wang Zhuo, President Wang hasn't left Pengcheng yet?"

An Jiliu answered honestly, "Still waiting in my office!"

Wu Liang's eyes widened, "Playing the piano indiscriminately, if someone such a big leader comes over, wouldn't anyone bring it over?"

An Jiliu lowered his eyebrows and asked, "Then I invite you now?"

This person sat in a room, Wu Lianggang lifted the p-share, thinking that it was not very suitable to go like this, so he straightened up the table and stood up, "Wait, I will finish talking about the idea of ​​the razor, or yesterday That said, when the boy grew up, shaving his beard always hurt his face and made a mess of the washing table at home. After his father accidentally saw it, he grew a lot of thoughts and measured the width of the washing table on the spot. In the Furniture City, I chose a washbasin that can be used by two people and installed it in the afternoon.

The next morning, when the child woke up in the morning to clean up his personal hygiene, he opened the door of the bathroom and found that the old man was applying shaving cream on his face.

That's about it, just click here!Keep driving!"

After Wu Liang finished speaking, ignoring everyone present, shouted An Ji Liu and went straight to his office.

Wu Liang can be regarded as a "visit at home", which makes Wang Zhuo also feel flattered. According to industry rumors, Wu Liang can make an advertising video by himself, which is not far from success.

Wang Zhuo also kept this low profile, and handed Wu Liang a business card with the title of deputy general manager of Modu Daily Chemical, as well as a part-time job as the head of the Baicaoji business department. No wonder, An Jiliu's introduction is just an introduction. The position of deputy general manager, but the minister of Baicao Ji kept silent.

Of course, this is also in line with the character introduction under normal circumstances.

Wu Liang said very politely, "Mr. Zhuo, I'm neglecting it!"

The sound of "Zhuo" is not so blunt compared to "Wang", and it closes the distance between two people almost instantly, just like the role of cigarettes. Wu Liang also praised Baicao's local cosmetics in the sky. Among the brands, there is a road that no one else has ever taken, and it also makes the cosmetics of Tianchao stand up in the international market and fill the face of the Chinese people.

Wang Zhuo was a little embarrassed about such flattery. He explained with a wry smile, "At this time, Baicao Ji has no foothold in the country, so how about the international market!"

"Oh, that's okay, I'm in this movie!" Wu Liang seemed confident, and he had already responded to it on the way there. There are so many cosmetic advertisements in the Tian Dynasty every year, there is always a suitable Baicao Ji.

He asked Angie Liu to find a few pieces of cardboard, and while asked, he painted and painted, "I just heard Angie Liu briefly introduce, Mr. Zhuo's main purpose is to make the channel normal?"

Wang Zhuo nodded, "Yes, ready to advertise in Zhongshi!"

The prestige of CTV’s bidding king has not dissipated. CTV is almost the best advertising medium in the dreams of all companies, just like the once infamous vulgar advertisements have to broadcast brainwashing advertisements on CTV three times in a row. The main purpose is to build a dealer network.

Of course, such vulgar advertisements will also give Yang Yangyang brand awareness in the next few years, but it is not so good. It is even designated as a clothing brand for middle-aged and elderly people. Almost all of this is based on that advertisement. The negative impact.

Wu Liang also talked to Wang Zhuo about the successes and shortcomings of Zhou Jianping, the chairman of Yang Yang Yang, in brand operation, and once again affirmed that Wang Zhuo chose Zhongshi to be correct, and then turned the sketch in his hand. Pushed Wang Zhuo in one direction!